Why would smart folks do things that are not so smart when viewed through the lens of business practices? The answer is because most thought leaders and authors thrive when they are creating content, researching, tweaking and revising their models, tackling new problems - in short, thought leaders enjoy thinking. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit thoughtleadershipleverage.com thoughtleadershipleverage.com 917.741.1881 info@thoughtleadershipleverage.com Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.

1. Learn to Leverage Your Idle Assets
Peter Winick

2. A Business Model to Consider
Investments in New Offerings and Solutions
Vast Amount of Resources
Time Energy Effort Money
Used for a Short Period of Time
Shift Focus Back to Developing More Solutions
Great Feedback From Client
Organization Prefers to Create “New Stuff” as Opposed to
Leveraging What it Has Already

3. Is this a silly model?
It depends.
Authors deploy this model all the time. It wasn’t
part of a plan; it’s just typically how things just
tend to play out.

4. If You Think You May Be Falling into
this Pattern
WHY?
Why would smart folks do things that are not so smart when
viewed through the lens of business practices?
BECAUSE
Most thought leaders and authors
thrive when they are creating content,
researching, tweaking and revising
their models, tackling new problems -
in short, thought leaders enjoy
thinking.

5. Leveraging Your Assets and Content
Requires an Entirely Different Skill Set
• Branding
• Marketing
• Business Development
• Sales
• PR
• Product Development
• Social Media
Thought Leaders typically
don’t enjoy or are particularly
good at.
Not their primary focus and it
doesn’t engage them at the
same level that creating
content does.

6. The Good and the Bad
Thought Leaders tend to do what they do for a living
primarily because they are great at it and because they
enjoy it.
They are also very good at knowing what they aren’t
good at and what they don’t enjoy doing and tend to
avoid those type of things intentionally.

7. The Gap That Needs to Be Filled
The thought leader is able to
continually create content
AND
leverage their assets across as many modalities
as is possible given their area of expertise.

8. Strategy is Key
A strategy needs to be developed and
someone needs to be responsible for
leveraging the assets.
That someone in most cases isn’t the
thought leader.

9. About Peter Winick
Peter Winick has over twenty years of
experience working with a variety of
thought leaders, authors and gurus to
help monetize their content through
books, keynote speaking, consulting,
and the creation of training services,
products and assessment tools. From
the strategic stage to the creation of
sales and marketing solutions, he helps
companies use thought leadership as a
strategic marketing tool that drives
business results. Visit
www.thoughtleadershipleverage.com
for more info.