Top IT companies are good at presenting their new products and services in big conference. Microsoft Build 2017 is a typical high-standard example from which we can learn conference presentation skills.

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Learn Presentation Skills
from Top IT Conference
Microsoft Build 2017
by Venvy (Wei Fan)

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Reading One-on-one/
Small Group
Conference/
Large Group
Type of Presentation

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Conference Presentation Skills
Public Speaking
● Speech Structure
● Sense of Humor
● Audience Interest
● Body Language
Demonstration
● Dashboard
● Video
● Stage Acting
Visual Aid
● Bullet Points
● Infographic
● Data Visualization

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Speech Structure
……
Speaker 1
& Host 1
Opening
Icebreaker
Lead in Topic
Body
Main Point
Transition
Supporting
Speaker 2
Body
Example 1
Product 1
Host 1
Transition
Speaker 3
Body
Example 2
Product 2
Conclusion
Call for action
Host 3
Host 2
Transition

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Opening
Ice breaker
With Humor
Relevant Story
“negative relationship between
computing power and hair
amount”
“unlimited future for computing
vs. I have no more hair to lose”
Make Fun of Oneself
Get Closer
Weather
“finally spring in Seattle”
“bright sunny outside vs.
talk about cloud
computing in a dark room”

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Opening
Lead in Topic
Raise a Question,
Answer with Point
Novel “1984” issue:
Technology dictates but fails
to solve all problems
Personal view: “It’s up to set
of designed principal and
choice we make.”
Responsibilities
Site Statistics
Comparison
Opportunities
100GB per day total Internet
traffic in 1992;
17.5 million times today;
25 billion intelligent devices
in 2020 future.

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Opening
Lead in Topic
w/ Audience
Interest
Sell in Concept
prior to Product
Timeless Value & Principle
“It captures the essence of
timeless value. It grows us in our
mission.”
“The mission has been driving us
in a mobile first cloud first world.”
Connect to
Audience Interest
Company Mission
“When we say we empower
people…, it especially empowers
every developer.”
“It … celebrates to what you can
build with our technology to have
impact.”

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Opening
Body & Vocal
Language
Eye Contact
Hand Gesture
Speed & PauseVocal Variety
Movement on Stage

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Body : Main Point
Data Show Off Strength
“That reach … give you more
audience, more users and
more engagement.”
Translate Business Opportunity
“you reach millions of valuable users
with the application you build.”
“It…make your application more
discussable, more usable.”
Advise Action Direction
“When you start writing skills (Cortana)
that take audio and text input and
have responded to both audio and
screen, you have amazing base that
has already been rich.”
Mobile-first, Cloud-first

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Body : Main Point with Bullet Points
Echo Trends
“This year people are
using conversation
as platform.”;
“We move from
mobile-first, cloud-
first world to a new
world that is made of
intelligent cloud and
intelligent edge.”
Use Case
“When you use
personal digital
assistant, it is
available on all
devices; it moves
with you to help get
task done.”
“Experience means
platform capability.”
Intelligent Cloud, Intelligent Edge
Bullet points with icons

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Transition to Supporting Example
Summarize a
showcase and
then invite the
next speaker for
case demo
Keynote
Speaker 1
& Host
Further introduce
client business
needs and explain
how cloud works
out solutions
Keynote
Speaker 2
venvyf@gmail.com

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Body: Product Intro with Infographic
Discuss about
technical concept
Use example to
explain the concept
Introduce the new
product as solution
Demo how product
solves problems
“I am thrilled to announce
a breakthrough new
capability we call Azure
IoT Edge.”
“It enable cloud
functionality to be exported
run and managed directly
on IoT devices remotely.”
“They want to build a
cloud application to take
data from their machine to
do prediction to prevent
and maintenance.”
“The application should
distribute the logic written
in the could do the edge
(machine) itself.”
Process Graph with Icon

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Body : Example with
Dashboard Demo & Data Visualization
Azure IoT EdgeMap, pie chart, KPI highlight
Result data dramatic change
Column, bar, line chart
Dial, image, color highlight Switch on product deployment

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Body : Example with Video Demo
AI for Workplace Safety
Case 1
Case 2
Case 3
Describe scenarios & needs Demo how product works

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Body : Example with Stage Acting Demo
“We showed how you can search real world
for people, object and activities and apply
policy to them to improve health and safety.”
Practice real time product operation

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Summary of Conference Presentation
Public Speaking
Speech
Structure
Sense of
Humor
Audience
Interest
Body
LanguageVisual Aid
Bullet
Points
Info-
graphic
Data
Visualization
Demonstration
Dash-
board
Video
demo
Stage
Acting
Ice breaker Lead-in
Main point
ExampleTransitio
n
Opening
Body
Conclusion