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The Dream Wall Project


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The Dream Wall Project

  1. 1. Dream Project<br />“Happiness is an inside job” <br />Amy Jang<br />
  2. 2. Increase calmness and confidence by looking at future rather than worrying about immediate stress.<br />“I’m dreaming”<br />
  3. 3. Background<br />Research Study on Power of Wish:<br />Dreaming gives a sense of “Successful agency, optimism, trust, and faith”<br />Hope and motivation are closely related<br />Harvard Written Goal Study:<br />5% of the class wrote down their goals, and 95% of those achieved it in 20 years. Only 5% of the other majority reached their expectation<br />Power of Wish by Laura Day.<br />Embodiment of your wish “gives you different sensation of the world”<br />Gives you “sacred meaning to those daily acts”<br />
  4. 4. v1. Post-It Dreams<br />4 day pilot<br />11 Participants (7 active)<br />Text trigger(x1) > write their dreams or wishes on post-its & place them on the wall or belongings.<br />Idea: <br />Validating their dreams and wishes by putting them into written form<br />Posted dreams on the wall or belongings stay forever- triggers you to think<br />
  5. 5. v1. Iterations within the pilot<br />Text trigger: any dream > topics (family, job, happiness)<br />Topics: far future(10 years) > near future<br />Timing: afternoon > night<br />+Text motivational quotations e.g. “happiness is an inside job”<br />
  6. 6. v1. Results<br />Avg. 64% participation rate each day (of active participants)<br />Rated effectiveness of text trigger as 9 out of 10<br />Avg. 2.1 minute to think about a dream/wish and write them down<br />
  7. 7. v1. Results<br />All of them reported it was “easy enough” or “not too hard”<br />85% people did the task right after text trigger<br />Placed it on “wallet, desk, notebook, computer, room, …”<br />“Thoughtful, Happy, Contemplative, Short, Thought-provoking, Wistful, Hopeful” <br />
  8. 8. v2. the Dream Wall<br />5 day pilot<br />15 participants (9 active)<br />Idea:<br />Validating their wish by posting it on the wall (anonymously)<br />Sense of being united through sharing dreams<br />Give more motivation and encouragement to participate<br />
  9. 9. v2. Iterations within the pilot<br />Simplifying the process<br />v2.1: Sign Up >(receive text) <br /> Think about and Write <br /> down on post its > Post the <br /> photo on the Dream Wall<br />Marketing<br />Email: “Build the Dream Wall” = 2 sign up<br />Flyer + Email: “What if a SINGLE WISH can change your life?” = 5 sign up<br />Flyer + Email: “What if you DON’T KNOW what you want to be?” = 8 sign up<br />Flyer around campus<br />v2.2:<br />
  10. 10. v2. Iterations within the pilot<br />+ Texting back your dream is on the wall<br />+ Texting the most recent dream on the wall<br />Text Trigger: Any vague dream > topics (mother’s day, this summer, funny one) = 25% > 75%<br />Dream Posts: handwritten post it notes > relevant pictures and dreams<br />
  11. 11. v2. Results <br />Avg. 71% participation rate each day (of active participants)<br />Reported (averaged):<br />Level of (-) feelings before project: 5.57/10<br />Level of (+) feelings after you think of a dream: 7.57/10<br />Level of (+) feelings after text back a dream: 7.86/10<br />
  12. 12. v2. Results<br />“Inspiring, Innovative, Interesting, Calming through goal-setting, Introspective, Thought-Provoking, Dream-Like, Abstract, Thoughtful, Happy, Putting in Perspective” <br />
  13. 13. v2.Feedback<br />Reasons for not texting back:<br />“I felt I didn’t have to text back again/wanted to give more people opportunity to put their dreams”<br />“Not sure what to respond for certain topics”<br />“Busy at the moment of receiving the text”<br />“Needing more time to think about”<br />“Not as motivated as the Post-It Dreams”<br />“In the middle of something”<br />What worked?<br />Different Topics for dreams = 5/7<br />Texting as a trigger = 5/7<br />Texting back your dream is on the Wall = 4/7<br />The Dream Wall = 3/7<br />Texting at night = 2/7<br />Any vague dream = 0/7<br />
  14. 14. Suggestions for Improvements<br />Email dreams and wishes<br />Give more details about the project up front<br />More dream questions (ended so early)<br />Multiple texts of the same as a reminder<br />Integrate back with Post-Its for oneself<br />
  15. 15. Insights & Conclusions<br />People are more likely to respond when addressed personally (i.e. with their names)<br />Most people don’t know or haven’t thought of their dreams or wishes > targeting that niche was effective.<br />Simple slogan works!<br />People like to see their contribution/dreams are shown<br />People are more motivated to participate if they see other participants and how active the project is<br />Branding the project is great for marketing.<br />
  16. 16. Contact:<br />Twitter: amyjangcom<br />Amy Jang<br />