 Introduction
 UK Leaflets Distribution Limited
 Leaflet Distribution Planning
 Contact Us!
 We discovered that time and time again a lot of
businesses have thousands of leaflets still sat in boxes at
the office which are either now out of date or have no
action plan to be distributed to potential clients.
 Others have commented that their return and generated
sales / enquiries from their leaflets has been little to none.
 UK Leaflet Distribution Ltd. distributes the flyers, leaflets,
magazines and brochures at the right place and at the right
time.
 We also provide the designing and printing services in your
budget.
 Please contact us for further information!
 Tips of leaflet distribution Planning:-
◦ Understand your target audience
◦ Hand out leaflets in the street
◦ Post or email your customers
◦ Place inside packaged orders
◦ Be a leaflet insert
◦ Collaborate with complimentary businesses
◦ Support / Sponsor an event
◦ Door to door
 Understand your target audience:-
◦ Know who your target audience are in regard to age, sex, and
ethnicity. Learn where they socialize, work, shop, live, visit
and what they read, watch and listen to.
◦ You can begin to concentrate distribution efforts from this
information.
 Hand out leaflets in the street:-
◦ If your target audience are found out and about in the town consider
handing leaflets to passers by.
◦ Check with local authorities first about any by-laws in place for the
areas you wish to distribute.
◦ This method often receives avoidance by passers by, so consider
screening the people you hand leaflets to first or talking to
individuals one to one before handing them a leaflet to gauge
interest.
 Post or email your customers:-
◦ An obvious method is to post or email your leaflet out to all
your existing customers.
◦ This could be a one off occurrence or part of a regular
newsletter, either way make sure you understand all your
obligations in regard to the Data Protect Act and the EU
Privacy Regulations.
 Place inside packaged orders:-
◦ If you run an online shop or post out goods to customers place
a leaflet inside the packed order. You could apply this same
method to customers shopping in store.
◦ You may want to produce specific leaflets for this purpose,
such as latest sales / discount voucher towards next order or a
leaflet to raise brand awareness further.
 Be a leaflet insert:-
◦ Have your leaflets inserted into an established publication
that is already distributed across your target area.
◦ Newsletters, local magazines and directories may offer this
service at a cost.
 Collaborate with complimentary businesses:-
◦ Find complimentary businesses to help distribute your leaflets
either through their own distribution plans or if they have a high
street shop, perhaps inside carrier bags or on the counter at the
tills.
◦ Ask shop owners who your target audience often visit to display
small stacks of leaflets at the tills or checkout.
◦ Ask shop owners who your target audience often visit to display
small stacks of leaflets at the tills or checkout.
 Support / Sponsor an event:-
◦ By sponsoring or supporting an event such as a village fete,
fundraising ball, music event, charity dinner, school
production, local football tournament, sporting event you
might be able to negotiate the opportunity to distribute your
leaflets to all those attending whether through hand to hand
delivery or a display table
 Door to door:-
◦ If your leaflets suit the majority of house holds you could try
door to door leaflet distribution. Simply travel to a local town
and post your leaflets through letter boxes
◦ Also note that you could use the Royal Mail leaflet
distribution service or another third party leaflet distribution
company who charge a nominal fee for x-amount of leaflets.
 UK Leaflet Distribution Ltd
 Unit 5, The Barge Business Park, Merton Bank Road,
 St Helens, Merseyside, WA9 1HZ,
 United Kingdom
 Phone No.:- 01744 613339
 Contact - Daniel Bibby
 daniel@ukleaflets.co.uk
 office@ukleaflets.co.uk
 http://ukleaflets.co.uk/
 Resource:- https://goo.gl/FgPVKe
Leaflet distribution planning

Leaflet distribution planning

  • 2.
     Introduction  UKLeaflets Distribution Limited  Leaflet Distribution Planning  Contact Us!
  • 3.
     We discoveredthat time and time again a lot of businesses have thousands of leaflets still sat in boxes at the office which are either now out of date or have no action plan to be distributed to potential clients.  Others have commented that their return and generated sales / enquiries from their leaflets has been little to none.
  • 4.
     UK LeafletDistribution Ltd. distributes the flyers, leaflets, magazines and brochures at the right place and at the right time.  We also provide the designing and printing services in your budget.  Please contact us for further information!
  • 5.
     Tips ofleaflet distribution Planning:- ◦ Understand your target audience ◦ Hand out leaflets in the street ◦ Post or email your customers ◦ Place inside packaged orders ◦ Be a leaflet insert ◦ Collaborate with complimentary businesses ◦ Support / Sponsor an event ◦ Door to door
  • 6.
     Understand yourtarget audience:- ◦ Know who your target audience are in regard to age, sex, and ethnicity. Learn where they socialize, work, shop, live, visit and what they read, watch and listen to. ◦ You can begin to concentrate distribution efforts from this information.
  • 7.
     Hand outleaflets in the street:- ◦ If your target audience are found out and about in the town consider handing leaflets to passers by. ◦ Check with local authorities first about any by-laws in place for the areas you wish to distribute. ◦ This method often receives avoidance by passers by, so consider screening the people you hand leaflets to first or talking to individuals one to one before handing them a leaflet to gauge interest.
  • 8.
     Post oremail your customers:- ◦ An obvious method is to post or email your leaflet out to all your existing customers. ◦ This could be a one off occurrence or part of a regular newsletter, either way make sure you understand all your obligations in regard to the Data Protect Act and the EU Privacy Regulations.
  • 9.
     Place insidepackaged orders:- ◦ If you run an online shop or post out goods to customers place a leaflet inside the packed order. You could apply this same method to customers shopping in store. ◦ You may want to produce specific leaflets for this purpose, such as latest sales / discount voucher towards next order or a leaflet to raise brand awareness further.
  • 10.
     Be aleaflet insert:- ◦ Have your leaflets inserted into an established publication that is already distributed across your target area. ◦ Newsletters, local magazines and directories may offer this service at a cost.
  • 11.
     Collaborate withcomplimentary businesses:- ◦ Find complimentary businesses to help distribute your leaflets either through their own distribution plans or if they have a high street shop, perhaps inside carrier bags or on the counter at the tills. ◦ Ask shop owners who your target audience often visit to display small stacks of leaflets at the tills or checkout. ◦ Ask shop owners who your target audience often visit to display small stacks of leaflets at the tills or checkout.
  • 12.
     Support /Sponsor an event:- ◦ By sponsoring or supporting an event such as a village fete, fundraising ball, music event, charity dinner, school production, local football tournament, sporting event you might be able to negotiate the opportunity to distribute your leaflets to all those attending whether through hand to hand delivery or a display table
  • 13.
     Door todoor:- ◦ If your leaflets suit the majority of house holds you could try door to door leaflet distribution. Simply travel to a local town and post your leaflets through letter boxes ◦ Also note that you could use the Royal Mail leaflet distribution service or another third party leaflet distribution company who charge a nominal fee for x-amount of leaflets.
  • 14.
     UK LeafletDistribution Ltd  Unit 5, The Barge Business Park, Merton Bank Road,  St Helens, Merseyside, WA9 1HZ,  United Kingdom  Phone No.:- 01744 613339  Contact - Daniel Bibby  daniel@ukleaflets.co.uk  office@ukleaflets.co.uk  http://ukleaflets.co.uk/  Resource:- https://goo.gl/FgPVKe

Editor's Notes

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