This document discusses leading change and keeping people engaged. It presents the 10-90 rule, which states that 10% of efforts should focus on technical details, while 90% address tactical concerns like keeping people motivated. It also outlines John Kotter's 8 steps for leading major change, which includes establishing urgency, creating a guiding coalition, developing a vision and strategy, communicating the vision, empowering broad action, generating short-term wins, consolidating gains, and anchoring new approaches in the culture. The document emphasizes the importance of building consensus through inclusive decision-making like nemawashi.