The document outlines a 7 step process for lead lifecycle management from prospect to revenue. It discusses how buying processes have evolved, requiring marketing and sales to align. The 7 steps include: understanding buyers, segmenting the database, improving marketing efficiency, scoring leads, nurturing contacts, enabling sales, and measuring effectiveness. Continuous optimization is needed as processes evolve over time. Lead management is key for B2B marketing and adopting the outlined steps can help grow revenue.
The document discusses best practices for using Marketo's lead lifecycle and revenue model features. It recommends defining each stage of the lead lifecycle process in Marketo and using custom channels and programs to nurture leads through each stage. Key metrics for measuring performance at each stage are also outlined, including conversion rates from inquiries to marketing qualified leads to sales accepted leads and more.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
The document outlines a go-to-market strategy with sections covering product strategy, inbound marketing, customer experience, feedback, outbound marketing, and external analysis. The goal is to connect a company's product vision, positioning, and roadmap to customer acquisition, retention, and support through thought leadership, social media, events, and adapting to social, technological, economic, and political conditions.
Sales & Marketing Development Plan - a template for the CROFan Foundry
The document is a Sales & Marketing Development Plan template that outlines four major parts: Sales and Distribution Strategy, Customer Development Program, Strategic Marketing Framework, and Integrated Marketing Plan. It provides sample content and suggested key performance metrics for each section to help users develop their own customized plan. The template comes as a PowerPoint file that can be tailored for a user's specific needs.
The document discusses best practices for using Marketo's lead lifecycle and revenue model features. It recommends defining each stage of the lead lifecycle process in Marketo and using custom channels and programs to nurture leads through each stage. Key metrics for measuring performance at each stage are also outlined, including conversion rates from inquiries to marketing qualified leads to sales accepted leads and more.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
The document outlines a go-to-market strategy with sections covering product strategy, inbound marketing, customer experience, feedback, outbound marketing, and external analysis. The goal is to connect a company's product vision, positioning, and roadmap to customer acquisition, retention, and support through thought leadership, social media, events, and adapting to social, technological, economic, and political conditions.
Sales & Marketing Development Plan - a template for the CROFan Foundry
The document is a Sales & Marketing Development Plan template that outlines four major parts: Sales and Distribution Strategy, Customer Development Program, Strategic Marketing Framework, and Integrated Marketing Plan. It provides sample content and suggested key performance metrics for each section to help users develop their own customized plan. The template comes as a PowerPoint file that can be tailored for a user's specific needs.
This document outlines a go-to-market strategy framework for a new product. It includes elements such as developing a clear product statement, conducting user research, creating marketing and sales plans, producing collateral like datasheets and videos, and establishing a lead qualification matrix to help sales qualify and move leads through the funnel. Regular meetings between sales and marketing are also recommended to coordinate activities and gather customer feedback. The goal is to bring the new product smoothly to market.
Use this go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept. The six stages include research, plan, approve, develop, prepare and launch. Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.
Download for FREE here: http://www.demandmetric.com/content/modern-go-market-framework
The document outlines a 6-stage sales enablement plan to develop and implement a sales enablement strategy. Stage 1 involves getting project approval, including assessing organizational readiness, building a business case, and creating a strategy scorecard. Stage 2 prepares the company by surveying sales, aligning sales and marketing, and auditing assets. Stage 3 implements enabling solutions like CRM and marketing automation. Stage 4 builds a sales playbook. Stage 5 launches the strategy to sales. Stage 6 measures results and evolves the strategy. The plan provides templates, tools and resources to execute each stage.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Marketo Revenue Cycle Model and Lead Lifecycle How ToJosh Hill
Join Marketo experts Josh Hill and Jeff Coveney to learn how to design and implement a Marketo Revenue Cycle Model and gain visibility into your sales funnel metrics.
See the video here: http://summit.marketo.com/2015/sessions/the-tale-of-two-lifecycles-simplify-your-funnel-analysis/
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
- Capacity planning
- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
The document outlines a go-to-market strategy for Snowfox in 10 steps: 1) Conduct a pilot run by giving tracking devices to students to gain free exposure. 2) Run marketing campaigns to create awareness of the product and situation. 3) Use below-the-line marketing like large hoardings and digital marketing on social media. 4) Launch the product on e-commerce sites like Flipkart and Amazon on dates related to women's issues to increase awareness. The goals are to build a volunteer network and community while increasing awareness of women's safety.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
The document discusses aligning marketing and sales strategies by developing a comprehensive marketing plan that is ongoing, aligned with business goals, and measurable. It stresses that the plan should clearly explain how each activity integrates with others to generate opportunities for sales. The plan requires buy-in from both marketing and sales, who should jointly set and track targets. It also provides examples of lead tracking and reporting processes to demonstrate marketing's value.
This document outlines a go-to-market strategy framework for a new product. It includes elements such as developing a clear product statement, conducting user research, creating marketing and sales plans, producing collateral like datasheets and videos, and establishing a lead qualification matrix to help sales qualify and move leads through the funnel. Regular meetings between sales and marketing are also recommended to coordinate activities and gather customer feedback. The goal is to bring the new product smoothly to market.
Use this go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept. The six stages include research, plan, approve, develop, prepare and launch. Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.
Download for FREE here: http://www.demandmetric.com/content/modern-go-market-framework
The document outlines a 6-stage sales enablement plan to develop and implement a sales enablement strategy. Stage 1 involves getting project approval, including assessing organizational readiness, building a business case, and creating a strategy scorecard. Stage 2 prepares the company by surveying sales, aligning sales and marketing, and auditing assets. Stage 3 implements enabling solutions like CRM and marketing automation. Stage 4 builds a sales playbook. Stage 5 launches the strategy to sales. Stage 6 measures results and evolves the strategy. The plan provides templates, tools and resources to execute each stage.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Marketo Revenue Cycle Model and Lead Lifecycle How ToJosh Hill
Join Marketo experts Josh Hill and Jeff Coveney to learn how to design and implement a Marketo Revenue Cycle Model and gain visibility into your sales funnel metrics.
See the video here: http://summit.marketo.com/2015/sessions/the-tale-of-two-lifecycles-simplify-your-funnel-analysis/
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
- Capacity planning
- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
The document outlines a go-to-market strategy for Snowfox in 10 steps: 1) Conduct a pilot run by giving tracking devices to students to gain free exposure. 2) Run marketing campaigns to create awareness of the product and situation. 3) Use below-the-line marketing like large hoardings and digital marketing on social media. 4) Launch the product on e-commerce sites like Flipkart and Amazon on dates related to women's issues to increase awareness. The goals are to build a volunteer network and community while increasing awareness of women's safety.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
The document discusses aligning marketing and sales strategies by developing a comprehensive marketing plan that is ongoing, aligned with business goals, and measurable. It stresses that the plan should clearly explain how each activity integrates with others to generate opportunities for sales. The plan requires buy-in from both marketing and sales, who should jointly set and track targets. It also provides examples of lead tracking and reporting processes to demonstrate marketing's value.
The document summarizes the findings of a yearly marketing survey conducted by a marketing consulting firm. It highlights that marketing confidence is at its lowest point according to the survey. Price sensitivity and decreasing customer loyalty were the top threats identified by marketers. Relevance remained a top challenge for marketers. The survey found that marketers are choosing short-term tactics over long-term strategies and shifting budgets towards owned media like online and mobile, while cutting spending on paid media like television and newspapers. The presentation concludes by identifying key qualities needed for successful marketers, including focus, agility, creativity, and sustainability.
How do you impact adoption of cloud services? 1. Align your GTM efforts with the Buyer's Journey. 2. Create an unmatchable E2E Customer Experience and 3. Learn from others: Do's and Don'ts. Yes, it's all common sense, but common sense is seldom common practice.
The document summarizes a webcast on using thought leadership as a sales strategy. It discusses how providing credible points of view can help salespeople educate customers on unseen opportunities. It then gives an example of how one company helped a city reduce energy costs through an LED traffic signal project. The webcast advises developing industry knowledge and advanced dialogue skills to implement this approach.
Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.” Discover the most effective way to create your own sales and marketing factory in this fast-paced webinar, hosted by DemandGen CEO Dave Lewis
This document discusses best practices for lead management and the revenue lifecycle. It recommends standardizing lead lifecycle management across sales and marketing, which can result in better lead conversion rates, larger deal sizes, higher team attainment of quotas, and more accurate forecasting. The revenue lifecycle involves engaging contacts, targeting leads, and aligning leads with sales. It also recommends integrating sales and marketing funnels, setting service level agreements, assigning clear rules, scoring leads based on interest levels, enabling sales teams, and mapping process flows.
Idea a simple framework for complex alliances -asap 20120306-issue1Subhojit Roye
Tuesday, March 6, 2012 at 6:30PM
In one of the first of several Tuesday afternoon 2012 Global Alliance Summit sessions, Subhojit Roye, head of alliances at Infosys BPO Limited, a wholly owned subsidiary of Infosys Limited, revealed the company’s IDEA (Identify, Define, Establish, Assess) partner development process. The four stages of Infosys’ partner framework can be summarized as follows:
Identify– What to do before meeting with a new partner
Define– What to do when you meet a new partner for the first time
Establish– How do you win the first clients with your new partner?
Assess– How do you improve upon the relationship moving forward after the initial win(s)?
Roye took the attendees through his company’s “2+2+2” engagement process—”my two, your two, plus our two.”
My two– Introduce your new partner to select clients of your organization.
Your two– Have your partner take you into TWO of its clients where your company has no presence, then practice pitching each other and articulating the new partner’s value proposition.
Our two– Choose TWO accounts where neither are present and invest in joint marketing for these prospects.
How to Break Down Marketing Silos to Improve Collaboration and AlignmentG3 Communications
For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent and clear voice. The ascendancy of social media and the marketing department's failure to make it a measurable revenue producer has only accented this problem.
Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines.
In this Marketing in the Round webinar, Gini Dietrich (who wrote the book with Geoff Livingston) discusses how to break down organizational silos, how cultural shifts and reward systems empower integration across marketing disciplines, how to get executive buy-in and incentivize action, and how to build your own marketing round.
Understand your customers cherry cube ltdcherrycube
This document outlines how analyzing customer data can help businesses improve relationships and increase sales. It recommends capturing customer feedback, perceptions, experiences, behaviors, and information to analyze trends. Businesses should then segment customers and tailor marketing, services, and products. The goal is to increase positive word of mouth, build loyalty, target inactive customers, and engage customers to ultimately increase sales.
How ECI Telecom Developed a Content-Marketing Program from Concept to Complet...B2B Lead Roundtable
When Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom, was tasked with marketing an innovative, powerful solution to a varied, broad audience who knew nothing of its value, she responded by developing a comprehensive content-marketing initiative.
Her goal: to make efficient and effective use of time, money and resources. She was impressed by the outcomes - a 79 percent e-mail open rate - and surprised by how the initiative positively impacted the organization’s entire marketing effort.
Confessions of a Marketing Automation Usergetinfo12345
Marketing automation is a great software tool. To make it shine for everyone, you need to build on solid marketing practices, align with people/groups and employ strong demand generation processes.
Marketing automation for nurturing, scoring and delivering leads - MarketoB2B Marketing
In this eye-opening presentation, learn how to use marketing automation to nurture, score and deliver greater numbers of qualified leads to your sales team and to drive revenue faster.
Join us to discover:
Ways to develop relationships with prospects that are not sales ready
Practical steps for developing your lead nurturing plan, how to get started with a lead nurturing programme in your company and the ROI of lead nurturing
How a lead moves through the revenue cycle, from inquiry to customer and best practices for lead management
How to score leads and deliver greater numbers of highly-qualified sales leads
Techniques for aligning marketing and sales to close more business faster
Best practices on proving – and improving – marketing’s impact on revenue. Discover how to best measure results and optimise programme success.
Drip Marketing: Marketers Guide to Lead NurturingRegalix
Drivers
Longer sales cycle
Only 20% of leads are followed up
Sales typically disqualifies 70% of leads based on lack of budget,timing, etc.
80% of those “bad leads” do go onto buy within 24 months
Need for lead management
Benefits
Lower lead acquisition cost
Increase retention rates
An estimated 70-90% of leads generated by marketing are never followed-up with by sales
Nurture program that sends out series of messages on a timely basis
Initiates conversation with prospects and customers over a period of time
Maps Content to the customer decision making cycle
Scores leads to understand where they are in the decision making cycle
Reclassifies leads based on
engagement
Keeps the leads warm till they're ready to buy!
According to the Direct Marketing Association, a prospect will need to see/hear your message 3 times to recognize you and a minimum of 9 times to make a sale
Outcome
Closes the lead management gap
Improves ROI of marketing spend by ‘plugging the leaks’ in lead management
Keeps your prospects engaged through targeted content decision makingcycle
Improves quality of leads
Take Aways
Increased lead conversion rates
Shorter & effective sales cycle
Better qualified leads
On May 17, 2012, Cogent Company was Title Sponsor at SharePoint TechFest in Irving, Texas, USA. SharePoint TechFest is the largest SharePoint conference in the central US. Cogent Company had several booth presentations, and one of them is the attached presentation on analytics and business/ data disovery. If you would like to engage with Cogent Company consultants or thought leaders, we would welcome your email to info@cogentcompany.com. You may also find out more about Cogent Company at www.cogentcompany.com.
Top Lead Management Tactics That Super-Charge Your Sales & Marketing ResultsActiveconversion
The document discusses top lead management tactics to improve sales and marketing results. It covers defining an ideal client profile, challenges with lead management processes, and how automating tasks like lead tagging, qualification, routing, and nurturing can help close the loop between marketing and sales. Automating these processes with a marketing automation and lead management tool can increase leads by 129% and revenue by up to 18%.
This document discusses supply chain insights and the role of supply chains in building market-driven differentiation. It provides definitions for integrated business planning and sales and operations planning. The document examines questions around goals, decision making, and metrics for supply chain processes. It also discusses the need for balance between demand and supply strategies.
Sullivan Consulting is a boutique management consulting firm specialized in softskills training. They have over 10 years of experience providing training and consulting services in areas such as leadership, communication, and change management. Their client-focused approach and proven training methodology have helped them achieve high returns on investment for clients in various industries in the US, Puerto Rico, and other Caribbean countries.
Working with sales for effective lead nurturing - NeolaneB2B Marketing
This document discusses effective lead nurturing through collaboration between marketing and sales teams. It recommends that the teams establish common goals, understand each other's processes, automate lead scoring, and implement a clear lead handover process. It also stresses the importance of closed-loop reporting to measure return on marketing investment and marketing's contribution to the revenue pipeline.
The document discusses strategies for driving revenue through digital marketing by understanding the buyer's journey online. It provides examples of how companies reached buyers through relevant content, connected with buyers based on their interests, used influencers to boost conversion rates at events, and aligned marketing and sales efforts to reduce time from lead to sale. Understanding that the buying process is now online, buyer-centric and complicated, the document advocates building a revenue engine by employing these digital strategies to boost reach, value, velocity and return.
The document discusses how social media can be used for demand generation. It covers the role and evolution of social media, how the Eloqua Social Suite can help with social demand generation, and the impact of different social channels through the sales funnel. It also discusses how CMOs' biggest concerns relate to social media and how demand generation is aligning with social. Finally, it demonstrates the Eloqua Social Suite and its benefits like increased conversion rates and improved data through social sign-on.
This document provides an overview of Eloqua's Social Suite toolkit for converting social demand. It discusses how the toolkit allows users to access and customize tools for setting up a visitors' experience, with drag and drop configuration options. Using the toolkit can increase conversion rates, append social data for improved accuracy, and enhance social targeting and segmentation.
Marketing automation uses technology to automatically manage targeted marketing messages in response to prospects' online behaviors. It allows companies to improve conversion rates, campaign efficiency, lead quality, and sales effectiveness while measuring the impact. A typical solution involves consolidating web visitor profiles from various sources into a CRM and using business rules to trigger personalized email, SMS, or direct mail campaigns at different stages of the customer journey.