This document discusses different types and channels of website traffic. The main types are paid, social, referral, and organic traffic. Paid traffic comes from ads on platforms like Google AdWords and banners. Organic traffic results from search engine optimization. Referral traffic originates from other sites linking to the website. Social traffic is generated through ads on Facebook and LinkedIn. The document also mentions various marketing strategies like using lead magnets, hooks, core offers, upsells, cross-sells, and exit offers to maximize profits through return visitors.

3. Type of traffic
Paid – Traffic via paid ads
Social – Traffic from social platforms
Referral – Traffic coming from other sites having url to your site
Organic – Traffic from Search Engines.

4. Channels for traffic
Paid Traffic:
Google Adwords
Google banners
Organic Traffic:
Search Engine optimization
Referral Traffic:
3rd party/referral/partner sites.
Social Traffic:
Facebook Ads
LinkedIn Ads

8. Lead Magnet

10. Hook

11. Hook

12. Hook

14. Core offer

16. Profit Maximiser - Upsell

17. Profit Maximizer – Cross Sell

18. Profit Maximizer – Slack Adjuster

20. Return Path – Exit offers

21. Return Path - Facebook