The document summarizes a 2012 event hosted by the LBMA on the topic of geofencing. It discusses how geofencing allows companies to target customers based on their location using tools like geofencing radiuses around stores. It also discusses how combining multiple data sources like social media, customer data, and location data allows companies to better understand customers and target them with personalized messaging. Privacy is also addressed as a growing concern around the use of location-based marketing.
Data and Culture- How the Culture Industries are Leading us to a Man and Mach...Edward Cotton
The culture industries are on a mission to understand us better. They want to make us happy by delivering us the right content at the right time. To do this they are at the forrefront of using the comination of people and machines that intimately know the content and us.
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Data and Culture- How the Culture Industries are Leading us to a Man and Mach...Edward Cotton
The culture industries are on a mission to understand us better. They want to make us happy by delivering us the right content at the right time. To do this they are at the forrefront of using the comination of people and machines that intimately know the content and us.
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
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usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
The LBMA
@TheLBMA
Asif Khan
@AsifRKhan
Alexis Zamkow
@AlexisZamkow
DMTI Spatial
@DMTI_Spatial
Maponics
@Maponics
Steve Anderson
@Steve_Media
Tim Berners-Lee
@timberners_lee
Nihal Mehta
@nihalmehta
Kerry Munro
@KerryMunrois
Saturday, September 21, 13
3. mars-philter.ca
BIG DATA“90% OF ALL DATA IN THE WORLD HAS BEEN
CREATED IN THE LAST 2 YEARS” IBM
DATA IS COMING IN FAST, IN LARGE AMOUNTS AND FROM MANY DIFFERENT
SENSORS. BUT WITH ALL OF THIS DATA, WE NEED TO USE HUMAN
INTELLIGENCE TO UNCOVER INSIGHTS.
Synopsis of the 2012 LBMA Event: Geofencing
Let creatives take a bath in data http://bit.ly/IqJVvL
Saturday, September 21, 13
4. mars-philter.ca
BRANDS ARE MISSING OUT ON THE
MOVE. 100,000 HOMES MOVE YEARLY!
27% OF CANADIANS SAY THEY WILL
MOVE IN NEXT 2 YEARS.
81% OF PEOPLE MOVING
SAID THEY WILL CHANGE
STORES/BRANDS
GROCERY, GAS AND MEDIA ARE THE
HIGHEST CATEGORIES FOR
SWITCHING.
CANADA POST
Synopsis of the 2012 LBMA Event: Geofencing
http://www.slideshare.net/TheLBMA
Saturday, September 21, 13
5. mars-philter.ca
LAYERING DATA
FROM RETAILER
FROM SOCIAL
FROM STATS CAN
FROM GOOGLE
FROM CANADA POST
FROM ANYWHERE
THE FUTURE
BELONGS TO
DATA AND
GIS NIJA’S
Synopsis of the 2012 LBMA Event: Geofencing
http://www.giscloud.com
Saturday, September 21, 13
6. mars-philter.ca
USING TOOLS LIKE THE CANADA
POST PRECISION TARGETER.
LEARN ABOUT FAMILY SIZE
LEARN ABOUT JOB TITLES
LEARN ABOUT AVERAGE INCOME
LEARN ABOUT EDUCATION
DM TO FAMILIES WITH 3 KIDS THAT MAKE OVER 100K
AND LIVE 10 MINUTES FROM STORE
MAP THE CUSTOMER
Synopsis of the 2012 LBMA Event: Geofencing
http://www.canadapost.ca/cpo/mc/business/
tools/precisiontargeter/default.jsf?
LOCALE=en&ecid=murl11007998
Saturday, September 21, 13
7. mars-philter.ca
DATA
BELONGS IN
A DIGITAL
BOX NOT A
MAILBOX
Synopsis of the 2012 LBMA Event: Geofencing
WHY?
MORE SECURE
MORE PRIVATE
MORE RELIABLE
NO MORE
JUNK MAIL
Kerry Munro - digital delivery division
Saturday, September 21, 13
8. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
http://www.youtube.com/watch?v=pqHWAE8GDEk
KLM CHECKIN SURPRISE
SOCIAL + LOCATION =
CUSTOMIZED LOYALTY
Saturday, September 21, 13
9. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
DON’T BUY PLAYERS BUY WINS
IDENTIFY THE STATISTICS THAT MATTER.
MONEYBALL CHANGED THE PROCESS OF MAKING DECISIONS. IT
AFFECTED THE ECONOMIC FOOD CHAIN OF BASEBALL
http://www.youtube.com/watch?v=L-ZHLfhU4vA
Saturday, September 21, 13
10. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
“IT ISN’T THE CONSUMER’S
JOB TO KNOW WHAT THEY WANT”
STEVE JOBS
“IF YOU ASKED MY CUSTOMERS WHAT THEY
WANTED THEY WOULD HAVE SAID A FASTER
HORSE.”
HENRY FORD
Saturday, September 21, 13
11. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
LOCATIONGEO FENCING IS A RADIUS AROUND
A STORE OR LOCATION
LOCATION IS NOT JUST MOBILE. LOCATION IS ANY
MEDIA THAT CAN INFLUENCE A PLACE.
Saturday, September 21, 13
12. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
http://www.youtube.com/watch?feature=player_embedded&v=st5tlTj_YNY
MAGNUM PLEASURE HUNT
REWARDS FOR FINDING
CHOCOLATE BONBONS
Saturday, September 21, 13
14. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
+ LOCATION
+ DATA
+ SOCIAL MEDIA
THE SHOPPER
IS NOW THE
MOST IMPORTANT
MEDIA
Saturday, September 21, 13
15. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
ING DIGITAL FREE THROW
BOARDS CONNECT SOCIAL
AND LOCATION http://youtu.be/24deLfYGH5E
Saturday, September 21, 13
17. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
THIS IS WHY LOCATION-
BASED APPS ARE ENEMY
ONE FOR CONSUMERS
CONCERNED ABOUT
PRIVACY.
Saturday, September 21, 13
18. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
POSITIVE AND
NEGATIVE FEEDBACK
IN REAL TIME. FIND
OUT EXACTLY WHAT
PEOPLE ARE SAYING
ABOUT YOU OR YOUR
BRAND.
DATASIFT.COM
Saturday, September 21, 13
19. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
THE INTERNET WILL BE FIRST,
USERS ARE REQUESTING IT
NOW. RETAILERS WILL BE
SECOND.
RETAILERS HAVE
BEEN COLLECTING
DATA FOR YEARS
THIS MAY COME
TO AN END
TIM BERNERS-LEE
DEMAND YOUR DATA FROM
GOOGLE AND FACEBOOK
http://bit.ly/HMo6Td
Saturday, September 21, 13
20. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
GETTING THE SHOPPER’S DATA
WILL MEAN GIVING SOMETHING
UP AND BEING HONEST.
Saturday, September 21, 13
21. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
WITH SOCIAL DATA WE CAN
START TO MAXIMIZE THE
POSITIVE AND MINIMIZE
THE NEGATIVE.
START COLLECTING SOCIAL
AND SEARCH DATA THAT
WILL HELP GATHER
SHOPPER INSIGHTS.
THERE ARE 40,280 MOMS IN
CANADA WITH KIDS BETWEEN
THE AGES OF 0-12YRS OLD ON
FACEBOOK.
Saturday, September 21, 13
22. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
LOCATION
TOOLS
FOR PROJECTS AND CLIENTS
Saturday, September 21, 13
23. mars-philter.ca
LIVEHOODS.ORG
Synopsis of the 2012 LBMA Event: Geofencing
LIVEHOODS PLOTTING ON MAP. UNDERSTAND THE
FLOW OF PEOPLE AND NEIGHBOURHOODS.
CREATIVELY USING THE DATA TO MAKE MORE
INFORMED DECISIONS.
Saturday, September 21, 13
25. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
Front Flip
http://www.youtube.com/watch?feature=player_embedded&v=gDE052nzHxI
Saturday, September 21, 13
26. mars-philter.ca
BANJO TOOK 9 MONTHS
TO REACH 1 MILLION
USERS. FACEBOOK
TOOK 12 MONTHS.
Synopsis of the 2012 LBMA Event: Geofencing
REAL TIME VIEW OF
WHAT’S HAPPENING
ANYWHERE IN THE
WORLD.
Saturday, September 21, 13
28. mars-philter.ca
SEARCH GOING SOCIAL,
SOCIAL GOING MOBILE
YOU SELECT YOUR ACTIVITY AND YOUR
LOCATION. FRIENDS AROUND YOU
RECOMMEND PLACES OR MOVIES IN REAL
TIME. IF YOU REFER A PLACE OR MOVIE
AND YOUR FRIEND LIKES IT, YOU GET
BADGES.
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
30. mars-philter.ca
IT’S 10PM DO YOU
KNOW WHERE YOUR
KIDS ARE? THEY KNOW
WHERE YOU ARE.
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
34. mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
UNDERSTANDING THE VALUE OF DATA WILL HELP YOU MAKE
MORE EDUCATED AND STRATEGIC DECISIONS ABOUT
MARKETING IN A DIGITAL WORLD.
Saturday, September 21, 13
35. mars-philter.ca
THANKS.
167 King Street East, Second Floor
Toronto, Ontario, M5A 1J4
416.365.0460
www.mars-philter.ca
@marsphilter
Synopsis of the 2012 LBMA Event: Geofencing
@kevinhisko
kevin@philtercommunications.com
Toronto, Canada · http://www.philtercommunications.com
Saturday, September 21, 13