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INTERNAL
BEN WILKS
D IR E C T O R , C U P R A A U ST R A L IA
INTERNAL
T H E D I S R U P T I V E B R A N D T H AT S TA N D S O U T
FO R I T S C O N T EM PO RA RY VA LU ES
SINCE 2018
INTERNAL
CHALLENGE
THE STATUS QUO
INTERNAL
NEW GENERATION
OF CAR LOVERS
INTERNAL
WIP
INTERNAL
70 AWARDS
SINCE 2018
X2
X3
X2
X1
INTERNAL
AUSTRALIA
INTERNAL
PERFORMANCE BRAND
BETWEEN MASS MARKET
AND PREMIUM SEGMENT
INTERNAL
INTERNAL
LOVED BY SOME
NOT LIKED BY EVERYBODY
INTERNAL
CUPRA LEON
T H E K IN G O F L E O N S
INTERNAL
CUPRA FORMENTOR
P U R E ADRENALINE
INTERNAL
CUPRA ATECA
POWER AND PRACTICALITY COMBINED
INTERNAL
CUPRA BORN
100% ELECTRIC
CUPRA in AUSTRALIA
MODEL RANGE +
ELECTRIFICATION
TRANSPARENT
PRICING
DIGITAL + PHYSICAL
LOYALTY:
INCLUDED SERVICE
GFV FINANCIAL
OFFERS
INTERNAL
CUPRA HAS ARRIVED!
Website traffic
Daily orders
UP TO +20 ~40K/WEEK
Social Media
>6K
9
Points of Sale
~ 16,5K
Total Leads
Nationwide coverage
CUPRA Garages
6%
Media Share of Voice
Followers
Annual average
INTERNAL
PR Coverage
INTERNAL
CUPRA CITY GARAGE
INTERNAL
CUPRA TEAM
INTERNAL
Experiences make things better…
If we didn’t fail …
we would never have a chance to succeed!
INTERNAL
Foto de 3coches juntos
INTERNAL

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