This document provides an overview of Cupra in Australia, a disruptive automotive brand known for its contemporary values that challenges the status quo. It discusses Cupra's model range in Australia, which includes the Cupra Leon, Cupra Formentor, and Cupra Ateca, as well as the all-electric Cupra Born. The document also notes Cupra's growth in Australia in website traffic, orders, leads, and points of sale since its 2018 establishment, positioning it between mass market and premium brands.