Essilor, a French lens manufacturer, launched its Optifog lens and aims to capture 20-30% of the market share in Indonesia. The company is expanding its market to the city of Semarang and is ready to dominate the Indonesian market. Several online and print news media reported on Essilor's launch of Optifog lenses and its plans to increase its presence in Indonesia from June 28 to June 30, 2011.