Lander University and Greenwood, South Carolina have some strengths for attracting veterans such as affordable cost of living, healthcare access through Self Regional Medical Center, and conservative values. However, they also have weaknesses like lack of transfer credits for military experience, distance from military installations, and limited graduate programs. Greenwood is undergoing economic changes that could provide healthcare opportunities. Competition is intense from schools near military bases and VA facilities that offer more benefits for veterans. Lander and Greenwood would need to improve support for non-traditional and veteran students to become more attractive options.