This represents the work I accomplished at Land Capital Group, a retail developer. I was there for 5 years and I created this presentation while in business school.
Good Evening, My Name is Shawn Spendlove and I work for Land Capital Group. This evening I will show you how retail development is accomplished, through the eyes of a Cartographer and research analyst. I expect you will enjoy this presentation and get to know my professional life as I explain to you what I do for a living.
In this presentation I will explore LCG’s Corporate structure The product we provide AND The Process and results of my work
Now there are 71 employees spread around the country. We also have a wholly owned subsidiary, 361 Group, which is our full service construction division of the company in Carrollton, TX.
Here is map representing this corporate structure. When I started the research department I was in charge of the entire US, now I manage the research department and I am in charge of the western region of development with these 3 offsite offices Newport Beach, Phoenix and Dallas
Now what exactly do we produce? This brings me to my second point: our product. There are several types of retail we develop such as Lifestyle center Strip center like this one in FL Power Center Single tenant locations like stand alone restaurants And Grocery Anchored Centers.
Here are some of the other retailers we have worked with. We produce Locations for these and many other retailers to sell their goods and services.
And thus far my research and recommendations have the following financial results; 403,000 SF $79.6M Cost $99.3M Value $8.0M Op Inc ROI 24.7%
This brings me to my 3 rd point, How do I actually do it? I will now explain the processes I use and the results I provide. First of all my research is categorized as either site specific or Market specific. This distinction is determined by land size, land owner, retailer assignment or void analysis. Sometimes we get assignments from retailers to find them a location in a market. We are then Known as a Preferred Developer for this retailer, some of these assignments have come from Starbucks, Brinker, Guitar Center, Hollywood Video and many more. Another Market specific project comes from a void analysis, which is a more proactive research method where we look at a market and look for who is missing. Other times we have sites presented to use by land brokers, land owners or through our own acquisitions work. These become site specific research projects, wherein we try to identify the best use for the site through a myriad of opportunities. But for each of these land types we do similar things; Like an initial cost analysis to see if the land price can be recouped and a profit made based on proformas and potential rent rolls. If the site meets our company benchmarks, then we will do a demographic and retail tenant analysis. Here we look at DEMO REPORTS household incomes, pop densities, pop growth and AERIALS to determine if there is enough general demand in the area. Then we will look for exiting retail to determine the supply of retail and then determine if our project can be successful with economies of scale, or if we will be less than successful based on over saturation. Once this is complete, I then compare our results to the retailers development criteria (like SF, traffic counts, and retail concentration) and determine leads (Matches) for our leasing team to approach. The project is then handed off to the leasing and acquisitions teams with my stamp of approval and my recommendations for retail tenants. Now let me show you how this is map was made and what it shows.
First we have this site on the corner of Warner and Harl in Tempe, AZ
Now we add pop density and rings to see how many people are near the site. Here we can see a void of people - from an aerial we can see that this is a mountain and no houses are built there..
Next we will add an income theme to see where the money is and how our site is situated relative to median hh incomes… Our site is on the high end of the spectrum.
But what about the future? Here we have layered the population growth to determine where the population is and will continue to grow. Here we see our site is on the northern end of this growth area, So we can see that there are people already there, and more are coming, and they have pretty good incomes. But what about the retail supply?
We’ll start with major traffic generators, the Mass Merchants like WMT, HD, TRGT, LOWE’S, etc..
Now let’s add the JR anchors (like Petsmart, staples, office max, old navy, etc) This gives us an even closer look at supply and traffic generation
Finally let’s add a specific use to see if it is a play, here we have added banks and from what we see there aren’t many banks within a mile of the site.
Well with the incomes in the area it looks like a good bank site.
Now we put on the growth to see if there is or will be a substantial population base for the bank. Overall this site looks good and I would recommend its approval.