2. PART ONE| Abstract
LAMY is one of the brand in the world. Because of it and
reasonable price. This report will introduce the LAMY Company and different series
of LAMY pens. Explain why LAMY pens could be popular in the world and how this
company become successful.
most popular Pens design
reasonable price
5. PART 4 | BODY OF REPORT
1
3
1. Why LAMY could be popular in the world market
especially for Chinese market?
a) The most important
reason is its colourful
design
b) Reasonable and
acceptable Price
6. PART 4 | BODY OF REPORT
1
3
1. Why LAMY could be popular in the world market
especially for Chinese market?
c) Lamy design
different series pens in
order to meeting
individual
requirements.
If you want to write characters in a
fancy style, you can use LAMY joy.
If you want use LAMY for business,
for signature.
7. PART 4 | BODY OF REPORT
1
3
1. Why LAMY could be popular in the world market
especially for Chinese market?
8. PART 5| CONCLUSION
Although LAMY is not in the best position nowadays. They
have to face a big challenge from its competitor. But this
company has their own marketing mode and still have a
good fame, capital, and a host of other advantages which
they could use to recover their business and become
competitive once more.
9. PART 6| Bibliography
Retrieved JAN. 25, 2017, from Wikipedia:
https://en.wikipedia.org/wiki/Lamy
BRAND ANALYSIS: LAMY. (2016). PEN
ECONOMICS.
Jono. (2011). Retrieved from Pentorium:
http://www.pentorium.com/2012/07/01/lam
y-safari-fountain-pen-review/
