Ladies First Geneva
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A presentation about entrepreneurship and how failure is part of the game
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Ladies First Geneva
- 1. Ladies First - HubFlux 2016
- 2. A new hope 2
- 3. The empire strikes back 3
- 4. The return of the Jedi 4 Everything is new Failure is an event Digital is an excuse
- 5. The force awakens 5 Communication officer Copywriter Communication consultant Creative director Blogger Mother Digital strategies director Start-upper Project manager Board member Brand architect Social media specialist Speaker Lecturer Digital transformation consultant Employer branding expert Columnist Digital woman Advisory board member Digital activist Strategic sparring partner Mentor
- 6. 1 7 e n t r e p r e n e u r
Editor's Notes
- I would like to share a little story with you… a 20 minute long story that nobody else can tell. My Story. (click)
- I was born in the middle of the seventies in the sunny part of Western Switzerland, in Valais. I grew up as a happy little girl… till the age of 7 (click). In 1982, my family moved to Vienna, Austria (Click). And so did I. I started a new school, with new friends, in a new place, learning a new culture and a new language. And I managed to be happy again (click) Till the age of 9. Then I moved to Zurich (Click). Same scenario, same consequences, but new things learned. And happy again, again (click). At 12, we went to Geneva (Click), I was well trained, no surprises, less things learned. (click) In 1996, I faced my first big failure: I was definitively excluded from all (click) economic faculties of Switzerland. So, I had to find a plan B… I did a bachelor’s degree in marketing and communication, and was pretty successful, as an employee first, then, as a freelancer, starting as a junior copywriter till a global communication consultant. But, I was already focused on something else than my career (click)…after a happy marriage, 3 artificial inseminations, and two in vitro fertilization, in 2005, finally (click) I became a proud mother of (click) twins. And the queen of logistics. Till 2008. Everything I had built, my family, my new job as a creative director completely disintegrated. If I might had thought that HEC was a failure, I discovered then what a personal Tchernobyl could look like…
- I started a new chapter as a divorced and unemployed woman, using this « freetime » to improve my digital skills and knowledge and become more digitally educated each day. In 2009, I joined a digital agency as a digital strategies director, but I needed more space and flexibility. So, in 2010, I founded Blackswan, a brand management agency and began to blog seriously… in 2011, I started as a columnist for Bilan, writing about human and digital’s interactions… New places, new networks, new events, new positioning, all resulted in the creation of an in-demand speaker and lecturer. I was invited to give conferences on various topics and had the opportunity to share my knowledge with students. I even went back to HEC, but as a special guest… My reputation led to a consultancy role for one of the industries’ leaders: BOBST. During 18 months, I practiced my digital transformation competencies and met people coming from HR, IT, Business, Marketing, BI… This new step helped me to reach out to new networks, to be perceived as a digital transformation consultant, far away from my communication background. In order to complete the mission, I created new links with board members, and joined a board members academy (click). Having now developed into a digital woman, I was nominated for the Digital woman of the year award in 2015, and launched a partnership with (click) Paris’ Digital woman day. So I created a swiss delegation of digital women, which allowed me to start new links with the academical world, between others… and a new blog for (click) le temps, dedicated to swiss digital women. I was invited by our national radio (click) to talk about digital transformation and about women in digital (this two avenues, being a consultant AND being a woman, allow me to play both sides)… I became a member of the committee of the swiss circle of female board members, a member of the committee of the swiss association of data centers, and a member of an advisory board, until I finally reached my goal (click) to be selected as a member of a board of directors… and this is just the first part of my life, the first part of my story. The only part I can share with you now… This, and 3 facts I’ve learned during my first 41 years…
- The only thing that never changes is that everything changes… so be prepared and train yourself for small changes to be able to face the big ones. Failure is not a persona, it’s a momentum. And those momentums are the best opportunities to reconsider life, priorities and to find out and test your own limits. If you have some. Digital is a tool, not the meaning… if I had been born in the 18th century, I would surely have been a pioneering ambassador for steam, and probably electricity in the 19th… When you have to survive, you take the easiest weapon to use. I think that if I feel so comfortable today talking about digital transformation with institutions and companies, it’s because I’ve done my own transformations… and digital, was just one of them…
- Over the past two decades, they have called me Communication officer, copywriter, consultant, creative director, blogger, mother, digital strategies director……. But these are just things I’ve done, not what I am. Because, since day one,
- I am Aline Isoz, entrepreneur.