GQ hosted a pre-Super Bowl party in Dallas for 450 VIP guests including celebrities, athletes and influencers. The event was sponsored by Cadillac, Lacoste and Patron and featured musical performances by DJ Kiss, Terrell Owens and Cee Lo Green. Guests enjoyed cocktails, gifting suites and mingled while being shuttled between venues by Cadillac vehicles.

1. FEB 4, 2011
GQ CELEBRATES THE SUPERBOWL WITH CADILLAC AND LACOSTE

2. GQ, Lacoste, Cadillac and Patron took over the Hickory Street Annex in Dallas
for the ultimate fashion meets football VIP pre-game event on Friday, February
4th 2011 to kick off the Super Bowl weekend.
The industrial venue was transformed into a stylish lounge packed with 450
celebrities, athletes, trendsetters, and friends of GQ. Guests were treated to
live music, cocktails, gifting and mingling in an exclusive atmosphere.
DJ Kiss started the evening off with guest DJ Terrell Owens playing a special
set. Andy Roddick hosted the stylish bash and the night ended with an
exciting performance by Cee Lo Green and The Goody Mob.
OVERVIEW

3. The Hickory Street Annex
Hosted by ANDY RODDICK
Music by DJ KISS
Guest DJ set by TERRELL OWENS
Special Music Performance by CEE LO
450 VIP guests including celebrities,
athletes, Dallas Influencers, GQ
Editors and top-level clients
Passed hors d’ouevres provided by
Wendy Crispin Catering
Cadillac VIP Shuttle Service &
Gifting Suite
Lacoste VIP Gifting Suite & Hit+Run
T-shirt Screening
Patron signature cocktails
Patron bottle service
The Bumbys presented by Patron
GQXLV/VIP PARTY PRESENTED BY CADILLAC & LACOSTE
9PM TO 1AM
FEB 4, 2011
9 PM • HICKORY STREET ANNEX • DALLAS
GQ’S JIM NELSON, EDITOR-IN-CHI EF + PETER KING HUNSINGER, PUBLISHER INVITE YOU TO
CELEBRATE THE COOLEST ATHLETES OF ALL TIME
SPECI A L MUSI CA L PER F OR MA NCE BY CEE LO
RSVP BY FEBRUARY 1ST
TO RSVP2@GQ.COM
BY INVITATION ONLY. NON-TRANSFERABLE. MUST BE 21 TO ENTER.
HOSTED BY ANDY RODDICK
DJ KISS, GUEST DJ TERRELL OWENS AND HOST ANDY RODDICK EVENT SPONSOR CADILLAC’S CIGAR LOUNGE
GUESTS ENJOYED A PERFORMANCE BY CEE LO EVENT SPONSOR PATRON’S BOTTLE SERVICE
THE BUMBYS
SPONSOR LOGOS WERE PROMINENTLY DISPLAYED WITH GOBO LIGHTS OUTSIDE
LACOSTE VIP GIFTING SUITE

4. Demi Moore
Ashton Kutcher
Brooklyn Decker
Cee Lo
Randy Jackson
Michael Bay
Kevin Dillon
Adrian Grenier
Hayden Panettiere
Joe Jonas
Matt Lauria
Ryan Kwanten
Jessica Szohr
Krista Ayne
Kevin Frazier
Rich Eisen
Dan Patrick
Jessica Lowndes
Jasmond Harrison
Audra Marie
Joe Manganiello
Jesse Williams
Owen Wilson
Guy Fieri
Brian Baumgartner
Hunter Parrish
CELEBRITIES IN ATTENDANCE
CEE LO
DEMI MOORE AND ASHTON KUTCHER
MICHAEL BAY
ADRIAN GRENIER
HAYDEN PANETTIERRE AND JOE JONAS KEVIIN DILLON JESSICA SZOHR
JOE MANGANIELLO
RYAN KWANTEN

5. Terrell Owens
Kurt Warner
Trent Green
Andy Roddick
Miles Austin
Willis McGahee
Raheem Brock
Anthony Henry
Leigh Bodden
Desmond Howard
Larry Fitzgerald
Eric Dickerson
Terry Hanratty
ATHLETES IN ATTENDANCE
KURT WARNER
TERRELL OWENS
MILES AUSTIN AND GQ PUBLISHER, PETER HUNSINGER
ANTHONY HENRY AND LEIGH BODEN
WILLIS MCGAHEE

6. Exclusive Fashion
VIP Styling Suite
VIP gifting invite
Just Jared blogging
Brett Falhgren custom styling in suite
Celebrities in Suite
Hit & Run T-shirt Station
Staff Wardrobing
Lacoste wall images
Lacoste gobo outside venue
Lacoste gobo top of stage
Step and Repeat inclusion
Saturday VIP dinner
Super Bowl Game Suite
SPONSOR: LACOSTE
EVENT HOST, ANDY RODDICK IN GIFTING SUITE LACOSTE EVENT SIGNAGE ON THE BUILDING EXTERIOR
VIP GIFTING SUITE
LACOSTE DISPLAY
TAKING ADVANTAGE OF THE VIP GIFTING AREA
HIT & RUN T-SHIRT STATION

7. MICHAEL MENDENHALL, CHORD OVERSTREET, AND PETE HUNSINGER
Del Frisco’s Private Dining Room
Exclusive dinner event for 25 top level clients and special guests
Hosted by Steve Birkhold and Pete Hunsinger
LACOSTE VIP DINNER SATURDAY FEBRUARY 5, 2011
Attendees included:
Steve & Nicole Birkhold
Emily & John Coppock
Melissa Little
Dana DePierro
Taylor Mikolasy
Mike Thompson
Pete Hunsinger
Marcy Bloom
Jaime Aversa
Efraim Grinberg
Michael Mendenhall
Devin Gordon
Dan Riley
Alexandra Wagner
Patricia Anne Lemoine
David Lipke
Anthony Vaccaro
Doug Jacob
Chord Overstreet
Paul Overstreet
Ken Meyerson
Graham Cross
Jonathon Greller
GQ, LACOSTE AND IDPR STAFF
JOHN AND EMILY COPPOCK, DOUG JACOB, AND STEVE BIRKHOLD
STEVE BIRKHOLD AND GUEST

8. Exclusive Automotive
2 custom vehicle displays
Step and Repeat inclusion
Fleet of VIP shuttle vehicles (25) with custom branded door decals
Celebrity Shuttling: Michael Bay, Guy Fieri, Ryan Kwanten, Cee Lo Green,
Terrell Owens, Joe Manganiello, Adrian Grenier, Erick Dickerson, Kevin
Dillon
VIP gifting - Building C
VIP gifting invite
Cigar bar on front porch
Cadillac furniture (hi-boys) on porch
Cadillac wall images
Cadillac gobo outside venue
Cadillac gobo top of stage
Super Bowl Game Suite
SPONSOR: CADILLAC
ACTOR, BRIAN BAUMGARTNER STANDS BY A CADILLAC CADILLAC EVENT SIGNAGE ON THE BUILDING EXTERIOR
CEE LO PERFORMS UNDER A CADILLAC LOGO
CADILLAC EVEN SIGNAGE IN THE BUILDING INTERIOR
CADILLACS LINED UP OUTSIDE OF THE VENUE
A CADILLAC TIRE BECOMES A DISPLAY TABLE

9. Exclusive Spirit
Signature cocktails (4)
Bar branding
Custom bar menus
Elevator bar
Custom Florals
The Bumbys
Table bottle service
Step and Repeat inclusion
Bottle service in Green Room and Gifting Suite
SPONSOR: PATRON
PATRON BOTTLES DECORATE THE AREA
PATRON BOTTLE SERVIDE
PATRON BAR OFFERING SIGNATURE DRINKS
PATRON BAR OFFERING SIGNATURE DRINKS
PATRON ELEVATOR BAR

10. “Thanks again for hosting us and for replenishing our wardrobes
with the great Lacoste clothing.”
– Paul Golden, Samsung
“This time last night I was
giving Randy Jackson a hug
and a high five to Michael
Phelps…still relishing in
our once in a lifetime
experience! Even though
I got 4 hrs of sleep last
night I was on cloud nine
today at work talking about
all of you guys and my new
celeb friends.”
– Annie McLeod, Neiman Marcus
“The party was GREAT…had a fantastic evening…”
– Jennifer Judkins, Swatch Group
“…phenomenal party! Thank
you so much for
letting me bring my
‘posse.’ They had a ball. In
fact, several of my friends,
who attend many super
bowl parties, said it was one
of the best they had seen.”
– Jim Gold, Neiman Marcus
“A truly memorable weekend which was kicked off with your great
GQ event”
– Graham Boyes, MHUSA
“Pete, your party was the
best part of the four days
in Dallas…”
– Terry Hanratty
“We had a wonderful time with you and with your event. Patron has
become one of my favorites.”
– Gary Elliot, HP
WHAT PEOPLE ARE SAYING

11. GQ IN-BOOK RECAP PAGE
PROMOTION
1 Cee Lo, Lacoste’s Steve Birkhold, Andy Roddick, GQ’s Pete Hunsinger 2 DJ Kiss and
Terrell Owens 3 Hayden Panettiere and Joe Jonas 4 Kurt Warner 5 Brooklyn Decker
6 Joe Manganiello and fiancee Audra Marie 7 Kevin Dillon 8 Ryan Kwanten exiting
a Cadillac Escalade 9 Jessica Szohr 10 Adrian Grenier 11 The Cadillac Gift Suite
12 Patrón’s Matt Carroll and GQ’s Pete Hunsinger 13 Patrón Bar 14 Cee Lo and The
Goodie Mob perform 15 Miles Austin 16 The Lacoste Styling Suite
FEBRUARY 4, 2011
DALLAS
GQXLV
Kicking off the biggest weekend in foot-
ball, GQ, Lacoste, and Cadillac took
over the Hickory Street Annex in Dallas
for the ultimate fashion-meets-football
VIP pre-game event. The industrial
venue was transformed into a stylish
lounge featuring all-star cocktails from
Patrón, was packed with celebrities,
athletes, trendsetters, and other friends
of GQ--including Brooklyn Decker,
Michael Bay, Adrian Grenier,
Owen Wilson, Hayden Panettiere,
Joe Jonas, Kurt Warner, Miles
Austin, Ryan Kwanten, Matt
Lauria, and more. DJ Kiss started the
evening off with special guest DJ Terrell
Owens playing an original set. Andy
Roddick hosted the big game-inspired
bash and the night ended with exciting
performances by Cee Lo Green and
The Goodie Mob.
>> MAY 2011
GQXLV ROCKS DALLAS
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May 2011 Issue

12. Source Impressions
PRInT 6,103,291
BRoADcAsT 6,199,128
onLInE 180,220,128
GRAnD ToTAL:
192,523,147* IMPREssIons
*Source: Burrelle’sLuce/Critical Mention/Quant Cast monitoring report.
Data approximates the total media received and does not reflect actual nationwide coverage.
Outlets that do not report impressions are not included in the numbers above.
PRESS