Paradigm Spit - Simon Pont - for #BookMap13 (July 9)Simon Pont
Simon Pont addresses The Bookseller Conference, July 9th, on the Southbank. Presentation title: Paradigm Spit. Material addresses how definitions are changing in our digital age, and how marketing practices must move in sync. How might we redefine just what a book is, so that it may evoke story, character, theme, and idea that may transcend physical and digital spaces? Case examples include: The Better Mousetrap and Remember to Breathe. Citations include: Dyson, Digital Music industry, Jaws, District 9, Prometheus and HTC.
Paradigm Spit - Simon Pont - for #BookMap13 (July 9)Simon Pont
Simon Pont addresses The Bookseller Conference, July 9th, on the Southbank. Presentation title: Paradigm Spit. Material addresses how definitions are changing in our digital age, and how marketing practices must move in sync. How might we redefine just what a book is, so that it may evoke story, character, theme, and idea that may transcend physical and digital spaces? Case examples include: The Better Mousetrap and Remember to Breathe. Citations include: Dyson, Digital Music industry, Jaws, District 9, Prometheus and HTC.
Simon Pont's opening keynote at Meg13, Gothenburg, on March 7th 2013.
Over the last few years, 'story' has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday.
Filmed by SVT.
The Better Mousetrap & Digital State - Quote Unquote (Simon Pont)Simon Pont
Because words sometimes need pictures. A few select quotes (with fun visuals) from my last two books, 'The Better Mousetrap' (2012) and 'Digital State' (2013). I hope you enjoy them and even find them useful.
Simon Pont, 'Curve, Contour & Come On: Sex in Advertising'Simon Pont
Does sex sell? How persuasive is sexual persuasion in advertising? A recent presentation I gave on socio-sexual norms and how they're reflected in advertising. Material taken from, 'The Better Mousetrap: Brand Invention in a Media Democracy' (Kogan Page, 2012).
Simon Pont's opening keynote at Meg13, Gothenburg, on March 7th 2013.
Over the last few years, 'story' has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday.
Filmed by SVT.
The Better Mousetrap & Digital State - Quote Unquote (Simon Pont)Simon Pont
Because words sometimes need pictures. A few select quotes (with fun visuals) from my last two books, 'The Better Mousetrap' (2012) and 'Digital State' (2013). I hope you enjoy them and even find them useful.
Simon Pont, 'Curve, Contour & Come On: Sex in Advertising'Simon Pont
Does sex sell? How persuasive is sexual persuasion in advertising? A recent presentation I gave on socio-sexual norms and how they're reflected in advertising. Material taken from, 'The Better Mousetrap: Brand Invention in a Media Democracy' (Kogan Page, 2012).