The Better Mousetrap & Digital State - Quote Unquote (Simon Pont)

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The Better Mousetrap & Digital State - Quote Unquote (Simon Pont)

Simon Pont addresses The Bookseller Conference, July 9th, on the Southbank. Presentation title: Paradigm Spit. Material addresses how definitions are changing in our digital age, and how marketing practices must move in sync. How might we redefine just what a book is, so that it may evoke story, character, theme, and idea that may transcend physical and digital spaces? Case examples include: The Better Mousetrap and Remember to Breathe. Citations include: Dyson, Digital Music industry, Jaws, District 9, Prometheus and HTC.

When Fiction Bleeds (2013) Simon Pont

Simon Pont

Simon Pont's opening keynote at Meg13, Gothenburg, on March 7th 2013. Over the last few years, 'story' has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday. Filmed by SVT.

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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

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