Marketing Plan for La Casera

1. La Casera Marketing Research Plan Francesca Bertani Samantha Segarizzi

2. Business Objective Discover if La Casera could expand his business out of Spain expecially in Italy and Mexico. Why?The habits of Italy and Mexico are are quite similar to the Spain’s ones.

3. International Marketing Plan STEPS 1. Whereare we? La Casera is a traditional Spanish brand of soda, one of the mostpopular soft drink in Spain. It can be drunkas soda, mixed with wine, beer and itisalsoused to prepare sangria and cocktails. Nowadays La Casera belongstoSchweppes. Group.

7. 4. How can wegetthere? Some products of La Casera will be tested intwoItalian (Milan and Naples) and twoMexican (Monterrey and Puebla) cities. Thistwocitieshasbeenchoosenbecausethey are the mostrepresentativeones, when companies decide to enter a new productinto the market.

9. No chemicalcompundorcolouring

10. Quite a smallcompany

12. 19 brands

15. Themajority DOES NOT LIKE to mix wine withsoftdrinks

16. Themajority LIKES to mix strongdrinkswithsoftdrinks NO “Tinto de Verano”

19. Themajority DOES NOT LIKE to mix wine withsoftdrinks

20. Themajority LIKES to mix strongdrinkswithsoftdrinks NO “Tinto de Verano”

22. Thankyou for yourattention!Questions?