The document provides an overview of the physiological, biochemical, and biotechnological approaches to improve Rauwolfia serpentina, an important medicinal plant known for its alkaloids used in treating hypertension and other ailments. It discusses the challenges of conventional cultivation, advocates for biotechnological methods like tissue culture for sustainable production, and highlights genetic transformation techniques to enhance metabolite yield. Additionally, it emphasizes cryopreservation as a means for long-term conservation of this endangered plant species.