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A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurem...
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A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurem...
A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurem...The Advertising Research Foundation
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurement. The presentation gave a background and overview of the ROI model. It also discussed ways to show causality and how to project share gains to the market level. An example of a case study and it’s key learnings was shown. The presentation was given by Alicia Rankin, Head of Research & Fan Insights at the National Football League(NFL) & Darren Marshall, Executive Vice President of Consulting and Research at rEvolution. How Content Amplifies the Persuasiveness of Advertising
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled How Content Amplifies the Persuasiveness of Advertising. The presentation included sections on Flow Theory, ARS Engagement, Building Audiences, Enhanced Targeting, Content, and Earned Audience. The presenters were Vice Presidents of comScore, Ashley Grace & Joan FitzGerald.
Strange Attractions & Statues
The document describes 12 strange tourist attractions across North America, including the world's largest balls of twine in Kansas and Minnesota, giant statues like Paul Bunyan and the Jolly Green Giant, and unusual structures like the House on the Rock in Wisconsin and Coral Castle in Florida. It explores the origins and histories of these attractions, many of which were initially constructed as advertising or promotional schemes but have since become tourist destinations in their own right.
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Insights from CIMM
The document summarizes findings from the Coalition for Innovative Media Measurement's (CIMM) USA TouchPoints proof of concept study. The study tested the Media Behavior Institute's experience sampling diary methodology for cross-media measurement. Key findings include that participants consistently completed entries in under 90 seconds each day and answered 8 questions per entry over 10 days. Most participants found the task easy and enjoyable. The data provides new insights into consumers' daily lives by capturing where, when, with whom, and how they feel during media consumption and other activities. Examples show how moms' activities and media usage varies by age group and throughout the day. The study demonstrates the value of contextual data for understanding moments of receptivity and informing advertising ROI.
How to study arabic with us
To study Arabic, a student must first register an account providing their country and time zone. They then provide their Yahoo or Skype ID to contact teachers. The student can browse teacher profiles to select one and book a class by paying, then wait for the teacher's confirmation email. After confirmation, the student must be on time on Yahoo or Skype to start the Arabic lesson.
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The survey found that most New York City residents are satisfied with living in the city. 84% reported being satisfied or very satisfied with NYC as a place to live, and 82% were satisfied or very satisfied with their neighborhood. Satisfaction varied by borough, with Manhattan and Staten Island residents generally most satisfied and Bronx residents least satisfied. The survey also examined opinions on housing, business, and open space development as well as perceptions of each borough. Overall, New Yorkers reported high levels of happiness in their lives.
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10 Essential Tips for Social Media Research and Marketing
This document outlines 10 essential tips for social media research and marketing presented by Lynne D. Johnson from The ARF. The tips include: being where consumers are on social media; setting clear goals; getting executive support; starting participation; testing approaches; monitoring competition; finding an authentic company voice; measuring consumer satisfaction; engaging consumers; and assessing achievements through metrics like ROI, sentiment, and engagement. The presentation was for an upcoming ARF Social Media Bootcamp on June 21, 2010.
Arabic coach.com students signup
A student registers an account providing personal details and communication methods, then browses teacher profiles to select one for Arabic language lessons. The student books a class by charging their account and waiting for the teacher's confirmation, and both must be online at the scheduled time via Yahoo Messenger or Skype to start the lesson. Teachers can redeem money in multiples of $100 from their earnings.
Great creative: getting back to basics
At the Advertising Research Foundation’s 2011 Annual re:think convention, Grant McCracken, Ph.D.-MIT, Author of Chief Culture Officer presented Great Creative: getting back to basics. Great Creative is a presentation that presents the idea that social media is not sufficient media and challenges advertisers to get back to the basics with traditional advertising to make brands matter.
Ad Impact
This document summarizes key learnings from past AD IMPACT research and provides recommendations for identifying engaging insights to build better campaigns. The top 5 past learning points are revisited, including the desire for insight-driven creative, poor cross-media integration, and that TV does more than awareness while online can fuel impact down the purchase funnel. It emphasizes immersing in past research beyond just campaigns, and using a test-learn-repeat approach with qualitative and quantitative concept research to validate and refine creative concepts.
THE COLLOQUIUM - OFFICIAL ROTARACT SRI LANKA NEWSLETTER - ISSUE 1 2013
This document is the first edition of the quarterly bulletin of Rotaract District 3220 Sri Lanka and Maldives. It provides profiles of the district council members, highlights of projects done in the past quarter by various clubs, and upcoming events. The editorial welcomes readers to the new Rotaract year and encourages clubs to strive to set standards for service. The District Rotaract Representative's message emphasizes the theme of "One District, One Community" and building a better tomorrow through united youth leadership. It also outlines the district committee's role in supporting clubs.
Engagement as a Behavioral and Sales-Correlated ROI Proxy
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Engagement as a Behavioral and Sales-Correlated ROI Proxy. Presenters included Robert Passikoff, President of Brand Keys, Inc. & Charles Kennedy
SVP of Sales and Strategy Research for ABC Television Network. Questions such as “What drives media engagement” were addressed. The Disney Media and Advertising Lab and the effects of cross platform consumption were discussed.
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