The fashion show begins with models strutting down the runway in stylish outfits to applause and cameras. However, with each click of a camera, the tops of the next three models disappear, leaving them shocked and trying to cover up as their outfits vanish. The voice over then reveals that the disappearing clothing items can now be purchased with just a click on koovs.com.

1. Film opens on the audience of a high profile international fashion show.
Music begins and a line of models in ultra stylish clothes
burst on to the stage to applause and a sea of camera flashes.

2. The audience is packed with outlandish designers, skimpily clad models, and socialites dressed
to kill.

3. The camera follows the models as they strut towards the front of the ramp one by one

4. The model leading the way reaches the front.

5. She strikes a pose.

6. CLICK!
We a hear a click and suddenly her top disappears.

7. A collective ‘ooooh’ from the crowd. Stunned, she crosses her arms over her pixilated body tries
to maintain her composure as she turns and walks away.

8. The next model in line, poker faced, takes her place in the front.

9. CLICK!
Click! The same thing happens to her. Poof! Her top is gone.

10. Flustered she too covers up and hurries back.

11. A third model walks up to the front and strikes a pose.

12. CLICK!
The same thing happens to her. Her dress is gone!

13. Embarrassed and shocked she too tries to cover up. The audience is left zapped.

14. Voice Over: The latest international styles….
Cut to the home screen of koovs.com.

15. One by one all the products that disappeared from the models appear on screen.

16. One by one all the products that disappeared from the models appear on screen.

17. Voice Over: …Now just a click away.
One by one all the products that disappeared from the models appear on screen.

18. Voice Over: The latest international trends. Just a click away.