This document outlines an engagement strategy with Meraki for the KOI Festival. It proposes three social media challenges to get festival attendees interacting: 1) A "Sign Me" challenge where attendees get band signatures and photos, 2) A Vine video challenge where attendees create festival highlight videos, and 3) A check-in challenge using Swarm where attendees earn badges and rewards for checking in around the festival. Representatives will promote and run the challenges, with prizes awarded daily and for the weekend. The goals are to maximize attendee engagement through the Meraki system and gather analytics on attendee interactions.

1. Engagement Strategy with
Meraki
Prepared for: Laura Dawson, KOI Festival
Prepared by: Alexandra Kubrak, DSGN Network
August 27, 2014

2. Table of Contents
Client Agreement Terms
iii
Scope
iii
Cancellation
iv
Acceptance
iv
Payment
iv
Ownership
iv
Scheduling
iv
Compliance
iv
Force Majeure
iv
Severability
v
No Implied Waivers
v
Binding Effect, Assignment
v
Entirety
v
Authorized Representative
v
Fees and Expenses
v
Cancellation
vi
Intellectual Property Ownership
vi
Quality
vi
Termination
vi
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3. Executive Summary
1
Objective
1
Goals
1
Solution
2
KOI Sign Me Challenge
2
Best of KOI Vine Challenge
2
KOI Mayor Mudfight
3
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4. Client Agreement Terms
Scope
These terms and conditioned (“Terms) are supplemental to any marketing and advertising contract, including without
limitation to any campaign contract, program - specific contract or program descriptions, entered into by and between
DSGN Network and the client. In the event of a conflict between the terms of a marketing and advertising contract, the
terms of any individual program description, and these Terms, the conflict shall be resolved in the following order of
precedence: 1) The terms of the marketing and advertising contract; 2) the terms of an individual program description;
and 3) these Terms.
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5. Cancellation
DSGN Network marketing and advertising contacts are cancelable if, and only if, both parties are non-negotiable dispute
based on a void of contract including but not limited to event of client non-payment, refusal to pay, failure to deliver on all
terms and agreements herein, non-compliance in any and all events including but not limited to lack of attendance,
communication failure, failure to adhere to scheduling without notice.
Acceptance
All projects will be granted on a first-come, first-served basis upon receipt of a signed contract and downpayment.
Notwithstanding anything to the contrary herein, DSGN Network reserves the right to refuse or cancel any participation in
any marketing program for any reason at any time.
Ownership
DSGN Network retains title to any and all tangible intellectual or physical property produced by DSGN Network in
connection with any marketing program unless otherwise agreed upon.
Scheduling
Dates are subject to change at the discretion of DSGN Network if materials are not received by the materials due date.
However a pre-ordained schedule will be followed an amended to based on these terms:
• At contract schedule will be created based on a 12-week ideal work load and project assignment
• A week by week agenda will be given to the client to adhere to with all events booked and organized two weeks
before
• After week 6 the next 12-week ideal schedule will be created based on the work completed in the previous 6-week
timeline
• Schedules will be amended and updated at the discretion of DSGN Network, however client approval will also be
necessary to do so.
Compliance
The parties shall comply with all applicable state, provincial, federal, and where applicable, country specific rules and
regulations.
Force Majeure
Neither party will be liable to the other party by reason of any failure in performance under these Terms if the failure arises
out of acts of God, acts of the other party, acts of governmental authority, fires, strikes, delays in transportation, riots or
war, or any cause beyond the reasonable control of that party. if any such even delays performance the time allowed for
such performance will be approximately extended.
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6. Severability
If any provision of these Terms shall be held to be invalid, illegal or unenforceable, such provision shall be enforced to the
fullest extent permitted by applicable law and the validity, legality and enforceability of the remaining provisions shall not in
any way be affected or implied thereby.
No Implied Waivers
If any party failed to require performance of any duty hereunder by the other party, such failure shall not affect its right to
require performance of that or any other duty thereafter. The waiver by either party of a breach of any provision of these
Terms shall not be a waiver of the provision itself or a waiver of any breach thereafter, or a waiver of any other provision
herein.
Binding Effect, Assignment
Any assignment by the Client of any rights under these Terms without the express written consent of DSGN Network
shall not be binding upon DSGN Network and shall not relieve the Client from any liability or obligation under these
Terms. In the event of assignment the Client shall be liable, jointly and severally with any assignee, for any liabilities and
obligations incurred by such assignee hereunder to the same extent as if such liabilities and obligations had been
incurred by the Client. Subject to the foregoing, these Terms shall be binding upon and shall inure to the benefit of the
parties hereto and their respective successors and assigns.
Entirety
These Terms, as incorporated in any marketing contract and in conjunction with any applicable program description,
constitute the entire agreement between the parties regarding such subject matter and supersede any and all previous
proposals, representations or statements, oral or written. Any previous agreements between the parties pertaining to
such subject matter are expressly terminated. Any modifications to these Terms must be in writing and signed by
authorized representatives of both parties.
Authorized Representative
Either party’s authorized representative for execution of any contract or agreement incorporating these Terms or any
amendment thereto or to these Terms shall be president, as partner or a duly authorized vice-president or representative
of the respective party. The signatories to such contract or agreement incorporating these terms warrant that they have
the requisite authority to do so.
Fees and Expenses
Our fees and expenses are set out in the Project Proposal. If fees exceed $10,000, we reserve the right to require pay-
ment in whole or in part before beginning the services. We generally bill 50% of the total fee on commissioning, and the
balance of fees due on delivery of final outputs. All work undertaken in addition to that set out in the Project Proposal will
also form part of this agreement, but we will be entitled to raise an additional charge at our then standard rates. All fees
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7. and expenses must be paid within 30 days of our delivery of an invoice, without set-off or deduction. All fees and ex-
penses are exclusive of the client which must also be paid at the applicable rate.
Cancellation
Without prejudice to our other rights and remedies, if you postpone or cancel our services, we will be entitled to charge
you at the following rates: Cancellation or postponement with 0-5 complete working days notice will be charged at
100% of fees set out in the Project Proposal; cancellation or postponement with 6-10 complete working days notice will
be charged at 50% of fees set out in the Project Proposal. Postponement rather than cancellation is acceptable only if
the rescheduled date is bona fide and within 2 weeks of the initial date scheduled. Should further postponement occur,
we will be entitled to treat the series of transactions as the cancellation of our services. We will be entitled to charge for
all incidentals and out of pocket expenses incurred in delivering the Services plus a handling fee of 15% of such cost
incurred.
Intellectual Property Ownership
All intellectual property in any report, presentation or other material produced by us and delivered to you in the provision
of the services shall remain our property. Upon payment of our fees and expenses in full on their due dates you will have
a license to use any such report, presentation or materials for the purpose for which they were created. You license us to
use any intellectual property of yours which it is necessary or which you ask us to use in performing the services.
Quality
Our services will be provided with reasonable care and skill. However, our services are provided "as is" only and we are
not responsible for any actions you take or do not take in reliance upon any report or other research we deliver to you in
the provision of the services. All implied warranties, conditions and other terms concerning our performance of the
services are excluded to the extent permitted by law.
Termination
Without prejudice to any other right or remedies, either of us may terminate this agreement at any time by notice in
writing to the other if the other party is in breach of this agreement and, in the case of a breach capable of remedy, the
breach is not remedied within 14 days of the other party receiving notice specifying the breach and requiring it to be
remedied, or if the other party becomes insolvent or an order is made or a resolution is passed for the winding up of the
other party (other than voluntary for the purpose of solvent amalgamation or reconstruction) or if an administrator,
administrative receiver or receiver is appointed in respect of the whole or any part of the other's assets or business or if
the other makes any composition with its creditors or takes or suffers any similar or analogous action in consequence of
debt.
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8. Executive Summary
Objective
This strategy outlines the logistic plan for the KOI Festival social integration with the Cisco Meraki system. It is the
prerogative of DSGN Network that these targeted social engagement campaigns utilize the Meraki metrics system to the
fullest extent, allowing for a creative and technologically advanced function of this unique WiFi system.
Over the KOI Festival weekend (September 19th through 21st) there will be various ongoing and daily engagement
features to get attendees interacting on the system, as well as with the brand - KOI Festival.
In participation with RDC Networks, DSGN Network will maintain the social metrics and upkeep of the engagement
strategy along with KOI Festival volunteers. Both Alexandra Kubrak and Brendan Waller will orchestrate during the day,
as well as co-ordinate with volunteers the timing of each engagement game.
There have been three engagement games chosen for the weekend to which DSGN Network will be the official hosts for.
There are as follows:
1. KOI Sign Me Challenge
2. Best of KOI Vine Challenge
3. Swarm Mayor Challenge
These three games will get attendees to interact with both the KOI and DSGN Brands through the use of current social
platforms. DSGN will also integrate these games into the Eventpeaks Media Wall and the Picture This api located around
the festival.
Goals
To get as many attendees as possible to engage, festival social media representatives, alongside DSGN Network
representatives, will be actively participating on social channels all day long, as well as informing the public about the
engagement games at the festival itself.
Our hope is that each strategy will allow the KOI Festival to experience the Meraki system as a whole - and gain
comprehensive analytic metrics on who is attending and where these attendees are engaging the most.
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9. Solution
These following strategies are the final strategies DSGN Network has chosen for the KOI Festival. Included are briefs on
logistic implementation of each strategy and the steps needed to achieve the highest engagement and co-operation from
everyone involved.
Fans and attendees will be notified about these social challenges through prior facebook, twitter, and newsletter formats
with the release of prizing for these challenges. Both KOI Festival and DSGN Network will be promoting the challenges
through similar means.
Over the next few weeks these plans will be carried out and the prerequisite items will need to be attained as best as
possible. These strategies can be amended for day-of occurrences in care of any additional issues or new information.
KOI Sign Me Challenge
In co-operation with as many musical artists as possible, this challenge will allow attendee to get connected with the
artists in a new way. This challenge will ask participants to:
- Locate a specific band as social representatives tweet them (or as attendees find them)
- Acquire a signature from your favorite member, or entire band on the KOI Festival Comic or Shirt
- Snap a picture with twitter and tag @KOIMusicFest, hashtag #dsgnrocks #koifest14 #signme
- Participant with the most signatures per day wins small prize, per weekend VIP pass
To achieve the best possible outcome, a memo will be sent to artists each week leading up to KOI to introduce and
remind them of the challenge and that fans will be actively searching out specific bands during the day. Bands can
request a removal from participation of this challenge, however they must notify KOI Festival or DSGN Network of their
wish to remain a non-participant.
Leaders of the challenge will be asked to snap images of their signatures with the bands as they come off stage or meet
during their pre-destined times to tweet out locations of bands for signatures.
Alexandra Kubrak and two other KOI Festival volunteers will lead this challenge the day of.
Best of KOI Vine Challenge
To engage attendees both during and after the festival, this challenge can be maintained and promoted for a few weeks
after the festival.
The participants will be asked to make Vine videos during the weekend - with creativity scoring higher. These vines can
be of memories, promotion ideas, best features, or what KOI is to attendees. These videos will be shown on the Media
Wall provided by EventPeaks. These videos can be created to be of a daily, or weekend nature showing their greatest
time at the festival.
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10. A 3 winners daily will be chosen, with the finalists asking to create a final “Best of KOI2014” series of vines that will be
used for KOI Fest 2015 promotion next year. This vine will be featured on the festival’s site and gain the lucky winner the
official KOI Fest Social Intern for next year.
To participate attendees will:
- Create as many vines as they wish during the festival
- Tag @KoiFestMusic #KoiFest2014 #DSGNrocks and #MyKOIvine
- Be as creative as you can, featuring KOI Festival highlights
- Like your favourite Vine videos as they come in
Winners will be chosen by a combination of number of likes they receive and best compilation by social representatives.
The winners daily will receive small prize packs, and the finalists gaining entry to the VIP party after the weekend. The
final grand winner will be announced in the proceeding weeks with entries of the promo video being submitted. The
Grand Prize winner will be asked to come to the KOI Festival “head office” and gain a prize pack of KOI merchandise,
artist music (to what’s available) and their winner’s certificate of “Official KOI Festival Intern” for 2015.
KOI Mayor Mudfight
As a passive challenge, the Mayor Mudfight challenge will give digital prizes and small perks to those who use check in
platforms such as Swarm.
Participants will check in at various places or areas (including the festival itself) and earn badges for as many check ins
they can get in a day, and for the whole weekend.
These badges will give participants digital rewards, instead of physical prizing. It’s simpler and easier to deal with.
The challenge will include:
- Check in at each of the stages, with “mayors’ of that stage receiving a download for their favourite band of the stage’s
current EP
- Check in at each participating local eatery, first time checked in receives 10% off their meal; daily mayors receive free
appitizer; weekend mayors receive eatery tshirt
- Check in at participating food truck, gain access to free “happy hour” at the end of the day for that food truck
- happy hour will comprise of participating food trucks giving on free sampler to those who had checked in during the
food truck festival. This happy hour will run for the last hour of the food truck festival. Participants will have to show
proof of check in through badge system.
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