A survey was conducted of 25 respondents to determine what functions they prefer to have on their mobile phones. 48% of respondents indicated they prefer better features, while 20% said they have been using their current brand for a long time. Smaller percentages preferred price competitiveness (8%) or catchy ads (4%), with 20% choosing other unspecified factors.

1. THE RESPONSE – ANALYSIS
FUNCTIONALLY WOULD YOU PREFER TO HAVE ON YOUR MOBILE PHONES
BETTER FEATURES – 12 RESPONDENTS – 48%
PRICE COMPETITIVELY -2 RESPONDENTS - 8%
CATCHY AND ATTRACTIVE ADS – 1 RESPONDENTS – 4%
I HAVE BEEN USING FOR LONG – 5 RESPONDENTS – 20%
OTHERS – 5 RESPONDENTS – 20%
TOTAL RESPONDENTS WERE 25
48%
8%
4%
20%
20%
THERESPONSE-ANALYSIS
CHOOSEYOURBRAND OVEROTHERS
BETTER FEATURES
PRICE COMPETITIVELY
CATCHY AND ATTRACTIVE ADS
I HAVE BEEN USING THIS BRAND
FOR LONG
OTHERS

2. THE RESPONSE – ANALYSIS
FUNCTIONALLY WOULD YOU PREFER TO HAVE ON YOUR MOBILE PHONES
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
CAMERA SOCIAL MEDIA
APPS
GAMES APP STORE DOCUMENT
READERS
Series 1

3. THE RESPONSE – ANALYSIS
FUNCTIONALLY WOULD YOU PREFER TO HAVE ON YOUR MOBILE PHONES
TOTAL RESPONDENTS WERE 25