KitKat - Spacebar
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A marketing campaign for KitKat chocolate replaced the spacebar on computer keyboards with a KitKat sticker to remind young people in busy lives to take a break and eat a KitKat when they need one, strengthening the brand's association with taking a break.
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KitKat - Spacebar
- 1. A special postcard CHALLENGE The KitKat target consists mainly of young people; students and young workers leading hectic lives and giving big value to their spare time, precisely because they do not have plenty of it. The challenge was how to remind them that Kit Kat is part of their break at the moment when they really need one. SOLUTION We replaced a special postcard in the space-bar of common computer keyboards with the sticker of a KitKat finger. This way the bar becomes a new break reminder strenghtening the relation between Kit Kat and Break.