This document summarizes a group's product idea to create a running glove that allows for easy visibility and access to a watch while keeping hands warm. It discusses targeting competitive runners as the market and outlining prototypes to address uncovered needs from phase I like overheating, comfort, and improved watch visibility and access compared to a regular watch and glove combination. Phase II prototypes incorporated an elastic band, large Velcro back, breathable material and large watch face. The group provides estimated costs and believes it offers advantages over existing solutions.

1. Jonathan Behrendt Maxfield Lund Jorge Hurtado Nasser Zrien Alex Wright Group 11

2. Core Benefit Proposition Provide easy visibility and access of watch while keeping hands warm, allowing the runner to stay internally focused by reducing external annoyances.

3. Market Target: Cross Country, Track, Competitive Runners, Avid Runners (personal fitness) Competition: regular watch + glove combination.

4. Phase I - Prototypes

5. Needs uncovered in Phase I Overheating of Hands Comfort Snug/Secure Fit Watch Visibility (unmet) Watch Access (unmet)

6. Iterations for Phase II Elastic hand band for use without glove Large Velcro surface on back of glove Polyester material for moisture control A thin watch face with large numbers

7. Phase II Prototype

8. Are we better?

9. Perceptions

10. Selling the KIPS Price average: $43.60 Retail price: $39.99 Playmakers, Dick’s Sporting Goods, etc. Cost & Margin: Estimated cost: $20 Margin: $19.99 (50%)

11. Thank you!