Kingfisher beer dominates the Indian beer market with over 50% market share nationally and is sold in over 52 countries. Every third beer sold in India is Kingfisher, which has been produced by United Breweries since 1915. The document aims to compare characteristics of Kingfisher Premium, with 5% alcohol, versus Kingfisher Strong, with less than 8% alcohol, by obtaining bottles of each and analyzing them.

1. Kingfisher

2. Introduction
Kingfisher beer dominates the Indian beer market
with a range of products including Kingfisher
Premium, Strong, Ultra, Blue, Red and Bohemia
and it’s parent company, United Breweries, has
been producing beer since 1915

3. Market Share
• Beer-50 % market share nationally.
• Sold in over 52 countries and also on
international flights.
• Every third beer sold in India is Kingfisher.
• India’s first global consumer brand-Kingfisher.

4. Kingfisher Premium vs.
Kingfisher Strong
• Aim-compare numerous characteristics of
Kingfisher Premium with Kingfisher Strong.
• Method-Six 330 ml bottles of Kingfisher
Premium (5.0% alc/vol) and a single 650 ml
bottle of Kingfisher Strong (less than 8%
alc/vol) were obtained from a local bottle
store for NZ$12.00 and NZ$8.00 respectively.