The document outlines plans for a program called KidMall that aims to revitalize shopping malls by attracting children and their families. The strategic goals include increasing potential shoppers by engaging participants' parents and friends, allowing schools and organizations to participate, and encouraging online sharing of creative works. Research findings indicate that the concept appeals most to 5-12 year olds and that a simple in-store interface works for all ages. Features of the proposed KidMall program include a gallery to display works, a scheduling system for in-store sessions, and social sharing features to promote participation.

1. Tom Haynes & Dana Ospina

2. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.

3. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.

4. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.

5. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.

6. Finding
Focus
‣ parents are busy
‣ “groups” feature lets
organizations join
‣ parents can manage
multiple children per
account
‣ make sharing on social
networks easy
RESEARCH

7. RESEARCH
Finding
Focus
‣ children are interested
in the work of other
children
‣ online gallery presents
work to others

8. RESEARCH
Finding
Focus
‣ the idea is most
appealing to 5-12 year
olds
‣ simple in-store interface
works for all ages
‣ special member t-shirts
publicize participation

9. Log in
Locations
About
Main
Sign up
Gallery
User control
panel
Schedule
New/edit item Share
MEMBERS
BROWSE
Tag filter
Text filter
Groups control
panel
Members
User page

10. promotional
informational
photo and text
Learn more
username
password
Log in
Sign up!
Signup is free, etc.
microcopy here
Featured art
Name
description
Name
description
Name
description
Name
description
Name
description
LocationsGallery AboutKidMalllogo Members
All LocationsSelected, MI
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Somewhere, TX
Selected, MI
City, MI
Placein, MS
Apple, NY
Morein, LA
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Locations
LocationsGallery AboutKidMalllogo Members
HOME & LOCATIONS

12. Share this event with your friends
Facebook
Evite
Email
Post to your status:
No, thanks!
We'll be at KidMall at Briarwood from 6-8pm on
December 21st! Come visit!
Post
Send email
Enter email addresses below:
Send evites
Enter email addresses below:
LocationsGallery AboutKidMalllogo Members
Your groups
Boy Scout troupe 134
Raven Elementary
Nearby malls
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3029 3128
2421 23 25 272622
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129 1187 10 13
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6
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5
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4
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MS
December 2009 8am
2 spots available
1 2 3
10am
3 spots available
2pm
2 spots available
4pm
2 spots available
6pm
4 spots available
8pm
3 spots available
PLACE DATE TIME
Register
Schedule
LocationsGallery AboutKidMalllogo Members
SCHEDULE & SHARE

14. Color
Format
lego crayon
watercolor
red
blue
green
yellow
orange
sculpture
black
Other
Title of work
by Firstname
Enter your description here.
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vilur magnes gapen.
Upload...
Save
New work
rainbow, unicorn
LocationsGallery AboutKidMalllogo Members
Color
Format
lego crayon
watercolor
red
blue
green
yellow
orange
sculpture
black
colorful
book
Other
Filter
search
Name
description
Name
description
Name
description
Name
description
Name
description
Name
description
Name
description
Name
description
Gallery 8 Items
LocationsGallery AboutKidMalllogo Members
ADD & BROWSE

16. Firstname 7 years old
Short bio here. Amet, consectetur adipiscing
elit. Duis a lacus nisi. Donec vel ultrices neque.
Sed eu orci vel.
Name
description
Name
description
Name
description
Your schedule
Schedule new time
Nov 12, 6-8pm
Briarwood Mall
edit | share
Nov 8, 8-10pm
Briarwood Mall
edit | share
edit edit edit
FirstnameSelect child:
Your gallery Add new work
Your groups
Join new group
Marin Elementary
LocationsGallery AboutKidMalllogo Members
Group name 4 members
Group description here. Consectetur adipiscing
elit. Duis a lacus nisi. Donec vel ultrices neque.
Sed eu orci vel.
Name
description
Name
description
Name
description
Your schedule
Schedule new time
Nov 12, 6-8pm
Briarwood Mall
edit | share
Nov 8, 8-10pm
Briarwood Mall
edit | share
Member gallery
Members
Anna
Jeremy
Stephen
Avery
Invite someone
LocationsGallery AboutKidMalllogo Members
USERS & GROUPS

17. $1 $2
$5 $10
Avery
KidMalllogo
IN-STORE