4. Hannah Weison Brand
I conducted a study among my family, friends, coworkers, and
acquaintances to properly define my brand. I sent an
anonymous survey out asking about my best attributes and
skills along with my strengths and weaknesses as a person.
The responses were overwhelmingly consistent, and I quickly
was able to understand the way I am perceived in the public
eye. It was an incredible confidence booster that showed me
what sets me apart from others, and I also learned specific
areas for self-improvement as I advance in my professional
career. Most of all, this study gave me the inspiration,
direction, and focus I was needing in order to properly brand
myself as a creative designer.
6. C R E A T I V E D E S I G N E R
PLAYFAIR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
FUTURA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
7. HANNAH WEIЅON
The Hannah Weison brand features a handwritten script
that symbolizes my free spirit and ability to go with the
flow. I also created this script because a certain romance is
associated with cursive writing, and since my #1 brand
attribute is loving, I decided the handwritten font would fit
my brand quite nicely. The Futura and Playfair fonts add a
level of maturity to the brand and act as a balance to show
my professionalism. Along with this, the double arrows
represent a rewind button. I chose this symbol because
“Hannah” is a palindrome (meaning it is spelled the same
way backwards as it is forwards) and when you rewind the
word it still reads “Hannah”. Lastly, I decided to keep things
clean and crisp by choosing a white and mint color scheme
because I am a bright person with a chill and laid-back
temperament, much like these colors convey.
8. 1725 Harvey Mitchell Pkwy S
College Station, TX 77840
HANNAH WEIЅON
SARAH REYNOLDS
Company Name
4321 First Street
Taylor, TX 76574
9. C R E A T I V E D E S I G N E R
512.269.6390 hannahweison@gmail.comwww.hannahweison.com
SARAH REYNOLDS
Company Name
4321 First Street
Taylor, TX 76574
512.269.6390
HANNAHWEISON@GMAIL.COM
WWW.HANNAHWEISON.COM
C R E A T I V E D E S I G N E R
10. MONTSERRAT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
CASLON ANTIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Texas Bread of Life Brand
Founded by my family and our close friends, Texas Bread
of Life is a group of believers in Jesus loving their fellow
man through feeding those in need. We offer a local food
ministry in the Taylor, Texas area each Saturday morning
while also focusing our efforts on disaster relief
throughout Texas. All donations go directly to feeding. We
are a non-profit registered with the State of Texas and we
are 100% volunteer with no salaried staff.
11.
12. Texas A&M Legacies Brand
Texas A&M Legacies is a women’s service and leadership
organization that focuses on community service and
volunteer work in the Bryan/College Station community while
also raising up female leaders for the future. I was elected as
Public Relations Chair for the 2016 - 2017 school year, and I
chose to use this leadership position to conduct a branding
project for the organization that truly shows the genuine
heart of Legacies and clearly conveys what makes Legacies
different from every other women’s organization on campus.
PASSION HONOR COMMUNITY
14. LEGACIES MEET & GREET
join us!
TONIGHT: September 8th
Newk’s on University Drive
5:00 PM - 9:00 PM
“The beauty of community is that
it can be composed of the most
diverse, unique people and still
form the strongest of bonds, no
matter how unlikely.”
“As a woman, success means
unapologetically defying limitations
whenever they stand in the way of
something you want, and being
proud and confident in your
accomplishments to empower other
women and challenge the skeptics.”
15. “Every young girl has a vibrancy
within her bright enough to drive
out all the darkness she will face.
I want to help her find it.”
BE A PART OF
THE LEGACY
APPLY
HERE
16.
17. Total Sales
S.S. Legacy
L is for Legacies
Luck of the Legacies
Every Day is Legz Day
Christmas Cookout
Livin’ La Vida Legacies
Legacies Sweatshirt
Chalky Mint Legacies
Legacies Classic
Legacies Semi-Formal
Fall PR 2015
Spring PR 2016
Fall PR 2016
Total Quantity
Total Sales
40
63
19
64
150
99
40
32
150
76
404
158
502
1,797
$23,841
