The document discusses how Kickboard, led by CEO Jennifer Medbery, uses analytics and data to help manage classrooms in the same way corporate America uses data to manage customer relationships. Kickboard captures student attendance, behavior, grades, and other data, stores it in a data warehouse, and uses analytics and reporting tools to provide insights and recommendations to educators. The CEO believes collecting and analyzing this student data can help teachers develop students' metacognitive skills as much as teaching core subjects like mathematics.