The document provides 5 key principles for kick starting a successful club: 1. Use the S.M.A.R.T. framework to set goals that are specific, measurable, achievable, results-driven, and timely. 2. Follow the 5 W's - who, what, when, where, why - to properly plan club activities and events. 3. Emphasize learning, sharing, and building community by hosting webinars, technical demonstrations, install fests, and meetings to evangelize open source ideas.