Kick It Soccer 11-13 Facebook competitive data

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The document compares the performance of 4 soccer fan pages on Facebook. It finds that the Kick It 3v3 Soccer page has the most total fans (22k) and engagement. It posts photos most frequently and gets the most interactions from videos. On average, its posts receive 30 likes, 2 comments, and 2 shares. The next best performing page is 3v3 LIVE Soccer Tour with 680 fans.

Marketing Sports Technology

Fan Page Comparison: Total Fans

25.0K

22.0K

Total Fans

15.0K

680

5.0K

0

1,769

10.0K
3,651

Total Fans

20.0K

Landing Page Overview
www.facebook.com/kickit3v3

Landing Page Overview
www.facebook.com/3v3live

Landing Page Overview
www.facebook.com/ChallengeSports3v3

Landing Page Overview
www.facebook.com/worldfutboltour

People Talking About This
1,498

110
9

37

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Kick It Soccer 11-13 Facebook competitive data

2. Fan Page Comparison: Total Fans 25.0K 22.0K Total Fans 15.0K 680 5.0K 0 1,769 10.0K 3,651 Total Fans 20.0K

3. Landing Page Overview www.facebook.com/kickit3v3

4. Landing Page Overview www.facebook.com/3v3live

5. Landing Page Overview www.facebook.com/ChallengeSports3v3

6. Landing Page Overview www.facebook.com/worldfutboltour

7. Competitive Leaderboard Brand Posts 307 21 1,051 3v3 World Tour Kick It 3v3 Soccer 7,026 680 22k 3V3 Challenge Sports Socc… Kick It 3v3 Soccer 414 9 1,498 3.9% PTAT as % of fans People Talking About This (PTAT) Leading Account 28k total fans Page Fans Lowest Account 1,228 total engagement Engagement All Account Avg. 3v3 World Tour Kick It 3v3 Soccer 16 6 28 65 total posts 3v3 LIVE Soccer Tour Kick It 3v3 Soccer How does the leader compare? Leader posts more often than average. Content is mostly photos. Leader has 18k (503%) more fans than the next best brand 3v3 LIVE Soccer Tour. Leader has a 91% share of PTAT compared to a 6.7% share for the second best brand 3v3 LIVE Soccer Tour. Leader sends about 2.0 posts per day and gets an average of 38 interactions per post.

8. Fan Page Comparison: Total Engagement on Brand Posts Total Engagement Relative Share of Engagement Engagement as % of Fans Kick It 3v3 Soccer 3V3 Challenge S… 18% 1.1K 1.2K 3v3 LIVE Soccer… 15.6% 16% 800 12% 9.6% 10% 600 8% 5.6% 400 6% 4% 0 2% 4% 8% 2.4% 2% 21 53 200 103 Total Engagement 14% Engagement as % of Fans 1.0K 0% 86% 3v3 World Tour

9. People Talking About This 1,498 110 9 37

10. Fan Page Comparison: Brand Posts Status Link Brand Posts Per Day Photo Video Other Kick It 3v3 Soccer 2.0 30 25 Brand Posts 20 3v3 LIVE Soccer… 0.4 15 10 3V3 Challenge S… 1.6 5 0 3v3 World Tour 0.6

11. Fan Page Engagement Comparison Over Time on Brand Posts MOST ENGAGING POSTS FROM PEAK Fan Interactions (Likes, Comments, Posts) 350 Kick It 3v3 Soccer From 10/22/13 by Kick It 3v3 Soccer 300 No need for a dance floor at this weeding! | https://fbcdnphotos-h-a.akamaihd.net/hphotos… 250 200 3v3 LIVE Soccer… From 10/21/13 by Kick It 3v3 Soccer 150 100 145 interactions, 52% of brand total for the day 3V3 Challenge S… 50 CR7 Explosive Speed | | How fast is fast? You tell me. #Mercurial | | https://www.facebo… 51 interactions, 29% of brand total for the day 0 3v3 World Tour From 10/20/13 by Kick It 3v3 Soccer -50 Lol | | Lol | | https://www.facebook.com/photo.php?v=10202582266020 458 140 interactions, 100% of brand total for the day

12. Average Response Per Brand Post Engagement Details Comparison Likes per Post Comments per Post Shares per Post Likes Kick It 3v3 Soccer 30 25 3v3 LIVE Soccer… 15 20 15 10 2 2 0 0 0 0 1 0 2 5 3V3 Challenge S… 4 Fan Interactions per Post 35 34 40 0 3v3 World Tour Comments User Posts Shares

13. Fan Page Comparison: Engagement on Brand Posts (size of bubble = number of posts) CONTENT TYPE PERFORMANCE Link Photo Status Video Other MOST ENGAGING CONTENT TYPE 80 Engagement per post 70 60 Videos 202 interactions, 16% of all engagement 50 40 MOST COMMONLY POSTED 30 20 10 Photos 34 posts, 52% of all posts 0 -10 BEST PERFORMANCE: Kick It 3v3 Soccer -20 Videos 67 interactions, 6.3% of the brand's engagement

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Kick It Soccer 11-13 Facebook competitive data

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