Objective: To build a pre-school for children in South Africa, Khayelitcha. Goal: To raise 250,000 SEK, funding the building of the school in 2016. Raising campaign: Stephan Artursson from Söderberg & Partners and Elvis Knez from Range Servant, will do a triathlon from Luleå north of Sweden to Malmö south of Sweden in August 2016. Sponsors will be able to participate by funding money and/or equipment, in addition sponsors will be able to participate in the race as the route will pass/stop 17 diffrent cities and at each stop the campaign will also offer classes (running, swiming, lifestyle etc).

1. KHAYELITCHA TRIATHLON 2016
A COOPERATION BETWEEN HARRYS FOUNDATION AND SÖDERBERG & PARTNERS
You are one thought away from success

2. KHAYLITCHA TRIATHLON 2016
▪ WHAT IS KHAYELITCHA ?
▪ THE BIG WHY?
▪ GOALS
▪ TEAM KHAYELITCHA TRIATHLON
▪ SUPPORTING CREW
▪ ACTIONPLAN
▪ SPONSORS

3. HISTORY OF KHAYELITCHA
During the Apartheid era, the South African government did not want black people to settle permanently in Cape Town.
Men were needed for labour in the white city of Cape Town and therefore allowed into the city during working hours.
Townships were merely set up as dormitories for the labourers.
Women were banned from seeking employment in the city and wives could not join their husbands.
However, Apartheid failed to prevent the influx of job-seekers and families, and when no legal accomodation could be found,
shacks were erected in Old Crossroads.
This was the first illegal settlement and during the 1970's and early 1980's, the government attempted to demolish the
Shacks and destroy the residents property, but as the police disappeared, the shacks re-appeared .They are now a permanent
fixture.
1983 the government realised that the informal areas were growing and attempted to control urbanization by creating
Khayelitsha or ”New Home”. This was for all illegal black settlers who had been living in the area for ten years or longer.
"Khayelitsha covers an area of about 47km² and is home to about 1.5 million people. It is the fastest growing,
and largest single township in South Africa. Soweto cover a larger area and has more residents, but is an acronym
for South Western Townships, a collection of two dozen townships south west of johannesburg.
"Township info Khayelitsha is a mix of old and new, formal and informal and affluent and poor. There are housing projects
which are continuously on the go, to alleviate the housing problems, but shacks are continuously being erected by the steady stream
of people arriving from the Eastern Cape.

4. THE BIG WHY ?
▪ TRIP TO SOUTH AFRICA 2015
▪ HARRYS FOUNDATION
▪ BARCELONA IRONMAN 2016
▪ CSR – PROJECT
▪ KHAYELITCHA SCHOOL
KHAYELITCHA
HARRYS
FOUNDATION
IM
Triathlon
CSR

5. GOALS KHAYELITCHA TRIATHLON
• KHAYELITSHA TRIATHLON STARTS IN EARLY AUGUST IN LULEÅ WHERE THE GOAL IS TO REACH
MALMÖ WITHIN 3 WEEKS AND SIMULTANEOUSLY COLLECT 250,000 KR TO START UP A NEW
KINDERGARTEN IN KHAYELITCHA FOR ABOUT 90 PRESCHOOL CHILDREN TOGETHER WITH
HEAD-SPONSORS, SPONSORS, PARTICIPANTS, BUSINESS RELATIONS AND EMPLOYEES AT
HARRYS /SÖDERBERG & PARTNERS.
•
IMPLEMENTED AS A TRIATHLON WHERE PARTICIPANTS EACH DAY WILL SWIM 1.5 KM, RIDE
100KM AND RUN 10KM. TEAM KHAYELITCHA WILL VISIT A NUMBER OF HARRYS PUBS,
SÖDERBERG & PARTNERS OFFICES AND BUSINESS RELATIONS.
• DURING THE TRIP, RUN TRAINERS, SWIMMING COACHES AND BICYCLE RIDERS WILL BE
INVITED TO TRAIN THE EMPLOYEES WHO PARTICIPATE AND DEVELOP THEIR TECHNOLOGY.
FOR EACH OFFICE / PUB INVOLVED, THEY CONTRIBUTE WITH ABOUT 5000 KR. SPONSORS
CONTRIBUTES WITH THE SAME AMOUNT OR MORE.

6. TEAM KAYELITCHA TRIATHLON
MAIN PARTICIPANTS
STEPHAN ARTURSSON
▪ Managing Partner Söderberg & Partners
▪ Ironman Copenhagen 2014
▪ Paris Marathon 2015
▪ Utö Swimrun 2015
▪ Borås Swimrun 2015
▪ Vansbro 1/2 Ironman 2015
▪ Vattenfall World Triathlon Masters 2015
▪ Ironman Mallorca 2015
ELVIS KNEZ
▪ CEO Range Servant
▪ Gothenburg Marathon 2013
▪ Atlanta Marathon 2013
▪ Copenhagen Marathon 2014
▪ Ironman Copenhagen 2015
▪ Utö Swimrun 2015
▪ Borås Swimrun 2015
▪ Malmö Marathon 2015

7. SUPPORTING CREW
▪ Björn Leksell
▪ Logistic Manager Khayelitcha Triathlon
and responsible for all logistic things.
▪ PT Actic Halmstad
▪ Expert training and nutrition
▪ American fotballplayer
▪ Educated in USA/Sweden
▪ Fredrik Gustafsson CEO
Marknadskonsulten Öresund AB
▪ Projectmanager Team Khayelitcha
Triathlon
---------------------------------------------------
▪ Louise Hagberg Marketing Manager
Söderberg&Partners
▪ Responsible for pressreleases,media
………………………………………………………….
PLUS WONDERFUL SUPPORTING
FAMILIES

8. ACTIONPLAN KHAYELITCHA TRIATHLON
▪ Start in Luleå in the beginning of August. Sweden´s longest triathlon in a
row.
▪ 17 stops during the way. Approx 1800 km with bicycle and plus running and
swimming.
▪ Travelling with a mobile car and support car.
▪ During the race there will be a lot of activities towards sponsors and related.
▪ Sponsors and employees will be invited to participate in the race.
▪ Special invited and famous coaches, instructors will take part in the race.
▪ The race ending in Malmö.
Luleå
Skelefteå
Umeå
Örnskölsvik
Härnösand
Gnarp
Söderhamn
Gävle
Uppsala
Stockholm
Nyköping
Linköping
Jönköping
Borås
Göteborg
Halmstad
Helsingborg
Malmö

9. SPONSORS
HEADSPONSORS
HARRYS, SÖDERBERG & PARTNERS, RANGE SERVANT
SPONSORS
KLASEN BIL – OFFICIAL CAR
GITEX – PRINTING
TEMPO – FOOD BEVARAGE
…… and many more

10. YOU ARE ONE
THOUGHT AWAY
FROM SUCCESS