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Keyword Ranking Report
Situation Possible reason Action
If your keyword is not ranking  You don't have a landing page for
the given keyword
 The page is not optimized well
 Technical issues
Create or optimize your landing page
If your keyword has lost positions  You have made changes to that page
 Competitors have pushed you
further down
It should be fine, if you have lost up to
5 positions.
Investigate, if you have dropped a lot in
rankings.
If your keyword has climbed Great work! No action required
Several keywords have lost rankings  Update in Google's algorithm
 Data collection problems
 Technical issues
Raise issue.

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Keyword Ranking Report

  • 1. Keyword Ranking Report Situation Possible reason Action If your keyword is not ranking  You don't have a landing page for the given keyword  The page is not optimized well  Technical issues Create or optimize your landing page If your keyword has lost positions  You have made changes to that page  Competitors have pushed you further down It should be fine, if you have lost up to 5 positions. Investigate, if you have dropped a lot in rankings. If your keyword has climbed Great work! No action required Several keywords have lost rankings  Update in Google's algorithm  Data collection problems  Technical issues Raise issue.