This keyword ranking report provides situations for a keyword's performance, possible reasons for those situations, and recommended actions. It addresses situations such as a keyword not ranking, losing positions, climbing, or several keywords losing rankings. For keywords not ranking or losing significant positions, the report recommends optimizing landing pages, investigating changes, or raising issues. Climbing keywords require no action.

1. Keyword Ranking Report
Situation Possible reason Action
If your keyword is not ranking  You don't have a landing page for
the given keyword
 The page is not optimized well
 Technical issues
Create or optimize your landing page
If your keyword has lost positions  You have made changes to that page
 Competitors have pushed you
further down
It should be fine, if you have lost up to
5 positions.
Investigate, if you have dropped a lot in
rankings.
If your keyword has climbed Great work! No action required
Several keywords have lost rankings  Update in Google's algorithm
 Data collection problems
 Technical issues
Raise issue.