What is the one thing that's going to set you apart from the crowd? The short answer is, innovation! How? Read on and find out!

1. Keep Innovating: Get DSIR Recognition
“It’snot whatyou do or think,importantis how you do or think:it’s the processthatmatters!”
What shouldbe the top definingcharacterof a company?
a. A goodteam
b. An excitingproduct
c. A lotof funds and;
d. A well-definedR&Dprocess
We are livingin an age where consumerbehavioror requirementschange drasticallyeveryfew years.
Andas we progress,the fewyearswill get evenfewer.Sohow doesanorganizationensure itssurvival
and furthera successinsuch an entropicenvironment?One simpleanswer:KeepInnovating.
The lack of a parameter
The character of “KeepInnovating”isthe reasonbehindthe successof likesof AlphabetInc., Facebook,
or Tesla.Each one of themthoughstartedwith one technological areabutsubsequentlypenetrated toa
much diverse domain.So,howare theyable todo so? It’sdefinitelynotthe product,neitherjustthe
teamas that is alwayssubjectto changesovertime noris itthe huge fundstheyare sittingon.It’sthe
R&D processand culture whichhasbecome the DNA of suchorganizations.
In India,whenwe talkaboutstart-ups,theirfuture,theirfunding,itmostlythe market,the future
projectionsbuthardlydoesanyone talksaboutR&Dor innovation.Evenwhile makingapitchthe
innovative attitude of acompanynevertakesthe centerstage.
It’snot that we don’trealize the importance of aninnovativeculture,the real problemisthatit’s
difficulttofindaparametertooptimize andinculcate aninnovativeculture and furthertogauze the
same.
DSIR In-House R&D
It may come as a surprise tous that the much criticizedGovt.,forbeingnotsovisionary,hasan
incentivizedprogramrunningsince more thanthree decadestooptimize andstreamlineR&Din
manufacturingandIT-productcompaniesandsubsequentlyincubateaninnovative culture.
Govt. of Indiahas beenprovidingrecognitionforan‘In-House R&D’toproduct companies registeredin
India.DSIR(Dept.of ScientificandIndustrial Research) hasbeengrantingthe muchcoveted‘In-House
R&D’ to productcompaniessince manyyears.Suchrecognitionisgrantedonlytothose companies
whichfollowawell-researchedguideline that isupdatedregularly.The ideabehindthe recognitionisto
initiate aculture of research inIndiancompaniesbystructuringarobustR&D process.
Despite the incentive of the 150% weightedincome tax deduction (u/s35(2AB) of the income tax act),
only1800 companieshasbeenrecognizedsofarwhichincludesmostof the giantslike Tata,Piramal
Healthcare,Infosysetc.besidesmediumtosmall sizedcompanies.

2. Since thisrecognitiondoesn’thave anybaron turnover,size orsector,all kindsof productcompanies
(includesmanufacturingandsoftware industry)canapplytoget the reputedDSIR‘In-House R&D’
recognition.Suchafeatwhile canbe a greatboast in-frontof VCsand customers;itwill alsoensure your
survival andsuccessinthisdynamicera.
So keepinnovating.Forit’snotaboutwhat youthinkbut how you think!!