KBC-TV has been the only television station serving Chicago's affluent Korean community since 1994. Programming includes Korean dramas, local news and programs direct from Korea. Additionally, KBC also provides select programs serving the Filipino, Greek and Southeast Asian communities of Chicago. For more information contact Evan Gordon, Director of Sales at 312.953.5910 / egordon@mundofox13.com.

1. KBC-TV
Media Proposal
DTV
Basic 41 & 13.2 Basic 41 Basic 391 & 689 Basic 41

2. 500K
There are over half a million Asians living
in the Chicago DMA.
US Census Bureau 2010
KBC-TV

3. US Census Bureau 2010
KBC-TV

4. Asian BOOM: 2nd Largest Population In Northwest Suburbs
Schaumburg Arlington Heights Hoffman Estates
2nd
Hispanic
White
Asian
Other
Black
US Census Bureau 2010
KBC-TV

5. Businesses in IL Immigration & Language in IL
Foreign Born 69%
US Citizens 70%
80%
Are Bilingual
5 years and older
5.3% Businesses
owned by Asians
US Census Bureau 2010
KBC-TV

6. Large numbers of Asian-owned businesses are an
economic force for Illinois.
US Census Bureau: Survey of Business Owners, Asian Owners 2007
KBC-TV

7. 2011 Total Median HH Income - IL
$100,000
$80,000 $66,976
$60,000 $54,432
$48,197
$40,000 $37,285
$20,000
Total African Hispanic Asian
Households American
The annual median income of Asians is the highest of
all the other ethnic groups in Illinois and nationally
Multi-cultural Economy 2012 Selig Center for Economic Growth
KBC-TV

8. $29 Billion
Asian buying power in Illinois is about $29 billion and
estimated to grow faster than any other population
segment through 2017.
Bureau of Economic Analysis
KBC-TV

9. Asian-Indian, Filipino, and Korean are some the most
predominant ethnicities in Chicago DMA.
Claritas , Inc, 2011
KBC-TV

10. McHenry Co.
McHenry Co.
McHenry Co.
McHenry Co. Lake Co.
Lake Co.
Lake Co.
Lake Co.
94
94
94
M cHenry
Gurnee
Top 100 List (US Census Bureau 2010)
Libertyville
Crystal Lake Barrington
Highland
KBC
• Cities with the Highest Korean Population
Park
DeKalb Co.
DeKalb Co.
DeKalb Co.
DeKalb Co.
DeKalb
Elgin
90
90
90
M ount
Prospect
Rol l i ng
M eadow s
Glenview
Cook Co.
Cook Co.
Cook Co.
Cook Co.
Evanston Coverage #5 Chicago
Schaumburg
Chi.
Bloomingdale North-
DeKalb west City North
Kane Co.
Kane Co. Dupage Co.
Dupage Co.
Dupage Co.
Dupage Co.
Kane Co.
Co. Chicago
St. Charles/Wheaton Southwest
• Cities with the Highest Filipino Population
Oak
Park 290
290
290
290
Chicago
88
88
88
88
Oak Central
St reat or- O t t aw a Streator-Ottawa
Aurora/Naperville
Brook
294
294 Chicago
#8 Chicago
Kendall Co.
Kendall Co. 294
294 South
Kendall Co.
Kendall Co.
55
55
55
55 Orland Park
Orlan dddPark
Orlan Park
Orlan Park
Orlan dddPark
Orlan dddPark
Orlan Park
Orlan Park
Orlan Park
Orlan Park
LaPorte County
• Cities with the Highest Asian-Indian
Streator-Ottawa North Lake
Frankfort
LaSalle Co.
LaSalle Co.
LaSalle Co.
LaSalle Co. Indiana
80
80
80
80
Porter County
S.O. South Suburban La Porte Co.
La Porte Co.
La Porte Co.
La Porte Co.
Jol ii iietetWest
Jol iet West
Jol
Jol etetWest
Jol et West
Jol iiet West
Jol
Jol
Joliet West
West
Jol i ietetWest
West
West
57
57
Population
80
80 57
57
#3 Chicago
LaSal l e- Peru
80
80 South Lake Indiana
Streator-Ottawa 65
65
65
65
Will Co.
Will Co.
Will Co.
Will Co. Porter Co.
Porter Co.
Porter Co.
Porter Co.
Lake Co.
Lake Co.
Lake Co.
Lake Co.
Grundy Co.
Grundy Co.
Grundy Co.
Grundy Co.
Jasper Co.
Jasper Co.
Jasper Co.
Co. • Cities with the Most Asian Language
S.O.
Kankakee Speaking People
Kankakee Co.
Kankakee Co.
Kankakee Co.
Kankakee Co.
#7 Chicago
Newton Co.
Newton Co.
Newton Co.
Newton Co.
• Cities with the Most People Born in Asia
#6 Chicago
US Census Bureau 2010
KBC-TV

11. Estimated # of Asian
Estimated # of
people
Asian people in
in Comcast Homes /
Rank Name Comcast Homes
# of people per HH
1 City North, IL 27,847 10,752
2 Glenview Evanston, IL 25,119 9,699
3 Aurora-Naperville, IL 17,276 6,670
4 Mt. Prospect, IL 15,867 6,126
5 Chicago Northwest, IL 15,311 5,912
6 Chicago Central, IL 14,558 5,621
7 Oak Brook, IL 13,800 5,328
8 Bloomingdale, IL 13,705 5,292
9 Schaumburg, IL 11,643 4,495
10 Rolling Meadows, IL 11,100 4,286
11 Chicago Southwest, IL 10,719 4,139
12 Oak Park, IL 6,881 2,657
13 Joliet West, IL 6,381 2,464
14 Wheaton-St. Charles, IL 5,371 2,074
15 Barrington, IL 5,297 2,045
16 Crystal Lake, IL 5,280 2,038
17 Gurnee, IL 5,125 1,979
18 Orland Park, IL 5,070 1,958
Date: 09/21/12 Current Geography Selection: (34 Selected) System by DMA: Aurora-Naperville, IL, Barrington, IL, Bloomingdale, IL...
Current Index Base: Entire US (1 of 2)
KBC-TV

12. Continued....
Estimated # of Asian people
Estimated # of
in Comcast Homes /
Asian people in
Rank Name # of people per HH
Comcast Homes
19 Libertyville, IL 4,893 1,889
20 Elgin, IL 3,630 1,401
21 Frankfort, IL 3,590 1,386
22 McHenry, IL 3,498 1,350
23 South Lake Indiana, IN 2,513 970
24 Highland Park, IL 2,443 943
25 South Suburban, IL 1,300 502
26 DeKalb, IL 1,136 439
27 Porter County, IN 906 350
28 Streator-Ottawa, IL 579 223
29 Kankakee, IL 507 196
30 North Lake, IN 494 191
31 Chicago South, IL 410 158
32 LaPorte County, IN 271 105
33 La Salle-Peru, IL 264 102
34 Rensselaer, IN 20 8
Total - Chicago 242,802 93,746
KBC-TV

13. Programs &
Around Town

14. SCARBOROUGH Race Of
Adults 18+ Respondent: Target Intab:
Target Profile: Asian 97
Target Persons: 227,174 Percent Comp: 3.10%
Universe Target
Profile Intab Persons % of Target KBC-TV Programs Match-Up
Total 97 227,174 100
TV Programs-Type Typically Watch
Comedies 46 102,544 45.1  Gag Nation
Movies 41 87,644 38.6  Spear & Shield
Dramas 37 80,449 35.4  Daily Drama
Sports 41 78,042 34.4  Arirang
Mystery/Suspense/Crime 24 49,042 21.6  Drama
Documentaries 22 34,408 15.1  News Magazine
Kids Shows 15 29,110 12.8  Kid Shows Saturday
Late Night Talk 11 25,590 11.3  Showbiz Korea
Science Fiction 12 25,398 11.2  Soom
Reality-Talent 14 22,513 9.9  Pops In Seoul
Reality-Adventure 8 17,573 7.7  Adventure Asia
Game Shows 9 10,678 4.7  Quiz
Music Videos 4 10,266 4.5  Simply K-Pop
Court Shows 3 9,582 4.2  In Focus
Reality-Dating 3 6,255 2.8  Heart To Heart
Novelas 3 5,653 2.5  Daily Drama
Daytime Soap Operas 3 4,322 1.9  Daily Drama
KBC-TV

15. Programs Korean Drama & Entertainment
K-dramas have contributed to the general
phenomenon of the Korean wave. Viewers
are tuned in daily to watch their favorite
soap stars from South Korea.
K-Pop attracts the masses with catchy
tunes, hot styles, and show stopping
performances.
Local News
“News Magazine” covers major news
events that are happening around the area.
This is a weekly show with in depth
interviews of key community leaders.
“News 930” is KBC-TV’s daily news
program that covers an array of news from
local politics, human interest pieces,
health, and much more. Our news team is
right there as things are happening.
KBC-TV

16. Programs
Namaste America
“Namaste America” brings the finest of
South Asian infotainment to America.
Namaste America’s Gold Show features
one hour of entertainment and special
programming. KBC-TV is very pleased to
offer this programming to Chicago’s South
Asian Community.
Asian Variety Show
“AVS” provides true entertainment values
to its loyal viewers while featuring a
spectacle of popular songs, dances,
interviews with celebrities, and many other
spicy specials from the highly expansive
and proliferate Indian film industry.
KBC-TV

17. Around Town
K-Fest has been established as one of
the biggest events in the Asian-American
community. KBC is proud to be an
annual sponsor.
Kollaboration is an annual event
providing a platform for young artists to
showcase their talents. It’s
“Empowerment Through Entertainment.
KBC has formed relationships with the
following associations through the Asian
American Institute (AAI): Chinese
American Service League, Alliance of
Filipinos for Immigrant Rights and
Empowerment, Cambodian Association
of Illinois, Indo-American Center, Korean
American Community Services, Korean
American Resource and Cultural Center,
and Lao American Organization of Elgin.
KBC-TV

18. Why KBC-TV
&
The Asian Community

19. Woman Owned
Minority Owned
Recognized
&
Awarded
By The City
KBC-TV

20. Recognized Awarded By The City
KBC-TV