The K B SQUARED Process involves 4 key phases: 1) Discovery and Research which includes listening to client needs, conducting employee surveys and focus groups, and developing carrier proposals. 2) Evaluation and Plan Design where proposals are evaluated, negotiated, and final plan designs are created. 3) Education and Implementation includes timely multi-channel education, enrollment strategies, and seamless carrier communication. 4) Lasting Partners where vendors and carriers are held accountable, and K B SQUARED provides ongoing service, support, and education to employee groups.