1) The document discusses how to promote cycling through urban design and campaigning. 2) People are more likely to cycle when their local environments are designed to support cycling through protected bike lanes on main roads. 3) However, changing people's views and habits can be difficult. Effective campaigning requires understanding different groups and finding allies to promote the message that protected bike lanes are needed to make cycling comfortable for all.

1. sensitive campaigning
supportive urban design v offering support
Katja Leyendecker
Northumbria University
newcycling.org
Cycling Embassy of GB
NEXT EXIT
Women & Cycling
Hereford
4 May 2016
@WeCycle_UK

2. Credit @amsterdamize
@WeCycle_UK

3. Credit @amsterdamize
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4. The Struggle in low-cycling countries
From the message boards
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5. Urban environment and people
People typically know the benefits of cycling
People cycle when
• their local environments are supportive
• it is designed into the urban fabric
Key ingredient
Protected cycleways on main roads ie on direct routes (Pooley,
Pucher)
But
People’s view can be fast/ snap, static/engrained, habitual
People ‘support’ perceived status quo and social norm
People’s view can be irrational
People may have fear / anxiety of change
People find it hard to imagine (spatial) change
@WeCycle_UK

6. Individual
Environmental
Social
Personal
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Adapted from Barton & Fink (2006)

7. Groups of individuals
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8. Social networks
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9. Collective and campaigning
Based on Jensen (2013) Staging Mobilities
CYCLING
‘culture’
Automobility
Automobility
Automobility
Automobility
Polity & purse strings
Planning
Design
Regulations
Institutions
CAMPAIGNS
Rallying the troops
Social interaction
Individual performances
Solidarity
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10. The cyclist you design
From Leyendecker (2015)
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11. Dealing with marginalisation
Taken from Wesslowski (2015) Facilitating a contested practice
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12. Segmentation of ‘the public’
From Anable (2005) Identifying travel behaviour segments using attitude theory
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13. Positionality – a strategy proposal
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ESRC Newcastle day messages
Clear campaigning message:
To make cycling comfortable for all, we need good quality protected
cycleways – inclusive for people of all ages and abilities
• Direct, on main roads
• Space taken from carriageway
• Footway not compromised
1. We must not preach or evangelise, but listen.
2. For whom are we speaking (out)?
• Individual or collective/campaigner?
3. Collective concert - what instrument are you playing?
• Community organiser or political campaigner?
4. Look around us, finding allies in social/environmental justice

14. Thanks for listening
Contact
Email katja.leyendecker@northumbria.ac.uk
Blog https://katsdekker.wordpress.com/
Twitter @katsdekker
@WeCycle_UK

15. Literature and resources
Anable (2005). ‘Complacent Car Addicts’ or ‘Aspiring Environmentalists’? Identifying travel behaviour segments using
attitude theory. Transport Policy, 12(1), 65-78. doi: 10.1016/j.tranpol.2004.11.004 online
Barton & Grant (2006). A health map for the local human habitat. The Journal for the Royal Society for the Promotion of
Health, 126 (6). pp. 252-253. ISSN 1466-4240 online
ESRC Newcastle day (2015). Academia and advocacy day. online
Garrard (2009). Quote in “How to Get More Bicyclists on the Road”. Scientific American. online
Jensen (2013). Staging mobilities: Routledge. ISBN 9780415693738 (page 6)
Leyendecker (2016). The ecology of cycling. online
Pooley et al (2013). Promoting Walking and Cycling : New Perspectives on Sustainable Travel. Bristol: Policy Press.
Pucher & Buehler (2012). City cycling: MIT Press. ISBN 0262517817
Spotswood et al (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change.
Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. doi: 10.1016/j.trf.2014.12.001 online
Urry (2004). The ‘System’ of Automobility. Theory, Culture & Society, 21(4-5), 25-39. doi: 10.1177/0263276404046059
online
Wesslowski (2005). Facilitating a contested practice. online
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