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LEAN STARTUP IN THE 
LARGE ENTERPRISE 
DARE TO UNDER RESOURCE 
Kathryn Kuhn 
@kathryn_e_kuhn 
kathrynekuhn www.forj.io 
@forjio
11/14/14
DARE TO UNDER 
RESOURCE
OPTIMIZE FOR SIMILAR TIMEZONES
NO SEPARATE QA…OR OPS TEAM
THE BEST TOOL IS THE ONE THE 
TEAM ACTUALLY USES
DECISIONS
✔ Working prototype in 4 weeks 
✔ Executive demo in 6 weeks 
✔ Live Demo on main floor of our largest 
User Forum in less than 4 months
THE BIG TAKEAWAY
THANK YOU 
Kathryn Kuhn 
@kathryn_e_kuhn 
kathrynekuhn

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Kathryn Kuhn lean_startup 2014