The document outlines Kashi Frozen Pizza's strategic media plan to increase sales from $36 million to $40 million. The plan aims to boost brand awareness among healthy lifestyle target audiences through a $1.2 million integrated digital campaign, including targeted ads on travel blogs, Spotify, social networks, and guerrilla marketing events. The campaign will run heavy months from January to March and October to December, reaching 50 people with a frequency of 4.1 and light months the rest of the year, reaching 42 people with a frequency of 3.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
Public relations is becoming a practice much needed by all organizations at a global level. In this two-way communications era, businesses must integrate their image in all marketing communications procedures.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
The advent of cable news has created a "news of ideology." This means that each of the major networks (CNN, Fox News and MSNBC) all present the news from a strong political standpoint. This lecture discusses what it means to be on the left and on the right--and the objectivity troubles journalists often face in this news climate.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
Public relations is becoming a practice much needed by all organizations at a global level. In this two-way communications era, businesses must integrate their image in all marketing communications procedures.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
The advent of cable news has created a "news of ideology." This means that each of the major networks (CNN, Fox News and MSNBC) all present the news from a strong political standpoint. This lecture discusses what it means to be on the left and on the right--and the objectivity troubles journalists often face in this news climate.
The winning strategy of Barack Obama's political communication in 2008 | Camp...Gianni L'Abbate
YES WE CAN. The winning strategy of Barack Obama’s political communication in 2008.
La strategia di comunicazione vincente di Barack Obama per USA 2008.
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
Biar gampang diakses, yah masukin sini aja kan😆 Sekalian membantu kalian yang mungkin butuh beberapa konten dalam file-file ini.
Jangan lupa di like yah 💙 Kalau mau dishare atau didownload PLEASE MINTA IZIN dulu oke??
Biar ngga salah paham cuy😆
ASK FOR PERMISSION ▶ itsmeroses@mail.ru
Kalau kesulitan untuk mendownload FEEL FREE untuk email ke aku🔝🔝🔝🔝
[DISCLAIMER] Mohon banget kalau udah didownload. Kemuadian ingin dijadikan materi atau referensi. Jangan lupa cantumkan sumbernya. Terima kasih atas pengertiannya💖
------------------------------------------------------------
Materi details :
Coming soon ")
------------------------------------------------------------
MEET CLASS FELLAS💚
Instagram ▶ https://www.instagram.com/manabeve
Blog ▶ https://manabeve.blogspot.com
Email ▶ manabeve@gmail.com
------------------------------------------------------------
LET'S BECOME FRIENDS WITH ME💜
Instagram ▶ https://www.instagram.com/ameldiana3
Twitter ▶ https://www.twitter.com/amlediana3
Hi There!
If you need PowerPoint Slide (.pptx) file, feel free to contact me. Thanks for your attention.
-----------------------
Bangladesh is standing in 144th place in the Press Freedom index given by “Reporters without Borders”. Bangladeshi journalist-government relation has not been easy going since their independence in 1971. Media maintains an intimate relationship with the main political parties-Bangladesh Nationalist Party and the Awami League. As a result, Bangladesh journalists’ union is not a single organisation. They are acting in separate groups- Bangladesh Federal Journalists union who are imitating the current opposition party and Dhaka Journalists Union who are obliged to the ruling party. (Omicsonline Organization)
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
This is a fully developed media plan for the Kashi brand focusing on their line of frozen pizza. This plan includes secondary as well as first-hand research, media choices and placement, as well as a budget analysis.
The winning strategy of Barack Obama's political communication in 2008 | Camp...Gianni L'Abbate
YES WE CAN. The winning strategy of Barack Obama’s political communication in 2008.
La strategia di comunicazione vincente di Barack Obama per USA 2008.
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
Biar gampang diakses, yah masukin sini aja kan😆 Sekalian membantu kalian yang mungkin butuh beberapa konten dalam file-file ini.
Jangan lupa di like yah 💙 Kalau mau dishare atau didownload PLEASE MINTA IZIN dulu oke??
Biar ngga salah paham cuy😆
ASK FOR PERMISSION ▶ itsmeroses@mail.ru
Kalau kesulitan untuk mendownload FEEL FREE untuk email ke aku🔝🔝🔝🔝
[DISCLAIMER] Mohon banget kalau udah didownload. Kemuadian ingin dijadikan materi atau referensi. Jangan lupa cantumkan sumbernya. Terima kasih atas pengertiannya💖
------------------------------------------------------------
Materi details :
Coming soon ")
------------------------------------------------------------
MEET CLASS FELLAS💚
Instagram ▶ https://www.instagram.com/manabeve
Blog ▶ https://manabeve.blogspot.com
Email ▶ manabeve@gmail.com
------------------------------------------------------------
LET'S BECOME FRIENDS WITH ME💜
Instagram ▶ https://www.instagram.com/ameldiana3
Twitter ▶ https://www.twitter.com/amlediana3
Hi There!
If you need PowerPoint Slide (.pptx) file, feel free to contact me. Thanks for your attention.
-----------------------
Bangladesh is standing in 144th place in the Press Freedom index given by “Reporters without Borders”. Bangladeshi journalist-government relation has not been easy going since their independence in 1971. Media maintains an intimate relationship with the main political parties-Bangladesh Nationalist Party and the Awami League. As a result, Bangladesh journalists’ union is not a single organisation. They are acting in separate groups- Bangladesh Federal Journalists union who are imitating the current opposition party and Dhaka Journalists Union who are obliged to the ruling party. (Omicsonline Organization)
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
This is a fully developed media plan for the Kashi brand focusing on their line of frozen pizza. This plan includes secondary as well as first-hand research, media choices and placement, as well as a budget analysis.
Advertising plan book for a campaign focused on increasing sales for the Five Guys Brand. This book includes a new slogan for the company and research that was conducted in order to appeal to two target audiences, along with media choices within an allocated budget of 18 million dollars.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
In this presentation, you will find a situation analysis for "Warwick Pangea Beach Resort & Spa"
Pangea had few difficulties on a strategic level. So i decided to study the market in order to understand it and recommend few strategic decisions "management & marketing" in order to keep the business growing.
For all employers, you will see in this presentation how i handle situation analysis and recommend specific marketing needs based on of every case.
For more information, check the situation analysis.
Serge Rizkallah
Marketing Executive
Health & Personal Care Brands' Successful Amazon StrategiesTinuiti
In 2018, health-related subcategories like health care and nutrition were the main drivers of Amazon’s growth, with an increase in sales of 55% and 50% year-over-year, respectively. However, maintaining credibility—especially in highly-regulated categories—means stringent requirements that sellers must follow to be allowed to sell on the platform. So, how can health-related sellers differentiate themselves in one of the most competitive categories on Amazon? Join our webinar as we unpack how we’ve helped our clients like Advil, Seventh Generation, and BioGanix redefine their brand and stay competitive in today’s marketplace.
For an advertising class, a team of five students worked with the San Pellegrino brand to craft an advertising campaign complete with original targeted advertisements on multiple mediums. Attached is a presentation that was reviewed by the creative team at Ogilvy & Mather responsible for San Pellegrino.
Creative Compound Press Materials & Media Outreach MaterialsClaire Mirsky
After creating a public relations strategy for Creative Compound I created some press materials including a company bio, professional bio, media outreach general format, and press release. You can see my general outline for creating a public relations strategy on another SlideShare. I also created relevant blog posts that corresponded with my media outreach initiatives. These posts can be viewed at http://finanswersblog.com/.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5. Target Audience
Healthy Habits
Simmons
InterviewsLove the idea of Traveling Abroad -145
I ask for advice before buying something - 146
Advertising is a waste of my life- 136
I spend a lot of time in the store browsing - 176
Creative, Imaginative, Innovative - 144
“I would have it if it was given to me”
“Never heard of this”
“Is it better than Sammy’s”
“I avoid advertising”
“I dont watch TV on TV”
“I wish I was traveling”
“Listen to Spotify all day”
Female
20 years old
College Student
7. S.W.O.T Summary
Strengths Weaknesses
Opportunities Threats
● High brand recall
● Wide variety of products
● Appealing to healthy lifestyles
● Lack of recognition among
frozen pizza market
● Higher price for healthier pizza
affects sales
● Appealing to customers and
potential customers that lead healthy
lifestyles
● Show how healthy options can still
taste good
● Economic situation may affect
sales
● More healthy frozen options are
being introduced to the market
9. Media Objectives
Increase brand awareness among target
audience
12 month spot campaign
Emphasize product through digital media
Rationale:
We believe this will be the best way to
increase brand loyalty among target
10. Media Strategies
Digital Strategy
Demographically Targeted Ad Networks
Paid advertising on US travel blogs
Spotify and Pandora Ads
Social Ad Networks
Pinterest, Twitter, Facebook, Instagram
Earned Digital Media
BuzzFeed Quizzes
Presence on Health and Wellness Blogs
12. Reach, Frequency, & GRP
Integrated Pulsing Campaign
Heavy-Up Months (January-March, October-
December)
Reach of 50
Frequency of 4.1
203 GRPs
April-September
Reach of 42
Frequency of 3
124 GRPs