What is it?
Assessing your brand’s visibility on retail shelves with AI.
How it works?
Give us the images of shelves and we will derive quantified insights about your brand’s visibility and more.
Why?
Assessing brand’s visibility manually becomes too extensive a task. With the advances in image recognition algorithms, this can be done alomst automatically.
Shopping has previously been predominantly either an online or physical experience. The latest surveys, however, show that 46% of shopping trips now include mobile, meaning shopping in stores is also an online experience.
According to Business Insider, mobile payments will account for 503 billion dollars in sales in the USA by 2020. As mobile payments increase, how can retailers exploit the many possibilities mobile and apps offer when customers expect online advantages when entering the store?
In this report, we have gathered 50 apps from companies operating in different parts of the retail industry. These apps will show you how alike some companies are thinking, but also how different others see the future of the retail market. Having gone through hundreds of apps, we came across various trends. One of these tendencies is that companies are building apps not only for customers, but also for employees, suppliers, and distribution partners. We can also see that some companies are quickly adapting new technology and implementing advanced features in order to differentiate themselves in the market.
We hope that the report will inspire you for your next mobile project.
A Gartner survey shows that the amount of downloaded apps is expected to reach 268 billion during 2017, and with utilities delivering such crucial services to people all over the world, the industry has a large potential with this huge number of downloads.
Based on data collected before the creation of this report, it appears that utilities around the world are taking the digital and mobile transformation seriously and the industry embraces many of the opportunities that mobile technology offers.
In this report we have gathered 50 apps from utility companies around the world for your inspiration.
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
This presentation is about one of the techniques of mobile optimization called ASO (App Store Optimization). App Annie says that by 2020, the app economy could double in size to become $101B. As apps make their way into wearables, cars, and other devices as a result of IoT, the need for ASO ( App Store Optimization) will increase in complexity. Let us decode some of the best practices of ASO.
Today merchandising and promoting retail products on and offline is more difficult than ever. Leveraging artificial intelligence powered algorithms and machine learning tools, it is possible for marketers to gain an edge in product merchandising, organic and paid promotion. Whether you are in consumable products, packaged goods, healthcare, beauty, cosmetics, supplements, alcohol, cannabis or even fast fashion, Simplex's tools can help to drive advantage and increase sales.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Behavior Analytics is Business Intelligence for In-Store Customer Experience. it integrates Time & Location Analytics (generated from People Tracking Technologies) with Customer Journey Maps, KPI Frameworks, and Anonymous In-Store Tracking.
Charting the Course for the Future: Kantar Retail's Big IdeaJeff Cushing
Kantar Retail dedicated much of its 2015 research to unpacking the fundamental disruption underway in retail – disruption driven by an increasingly fragmented shopper base that is redefining the very pillars of shopping behavior in the new century.
Manifested in the diagnostic framework of REconfigure REtail as a central idea, Kantar Retail explored the major shifts according to four vectors: shopper, value, format, and commerce.
In this report, we outline the parameters of REdeploy REsources, detailing the ways in which companies must precisely focus their assets to capitalize on the demanding shopper’s requirements. We conclude with a series of calls to action across each supporting pillar intended to catalyze change in the supplier and retailer community.
Shopping has previously been predominantly either an online or physical experience. The latest surveys, however, show that 46% of shopping trips now include mobile, meaning shopping in stores is also an online experience.
According to Business Insider, mobile payments will account for 503 billion dollars in sales in the USA by 2020. As mobile payments increase, how can retailers exploit the many possibilities mobile and apps offer when customers expect online advantages when entering the store?
In this report, we have gathered 50 apps from companies operating in different parts of the retail industry. These apps will show you how alike some companies are thinking, but also how different others see the future of the retail market. Having gone through hundreds of apps, we came across various trends. One of these tendencies is that companies are building apps not only for customers, but also for employees, suppliers, and distribution partners. We can also see that some companies are quickly adapting new technology and implementing advanced features in order to differentiate themselves in the market.
We hope that the report will inspire you for your next mobile project.
A Gartner survey shows that the amount of downloaded apps is expected to reach 268 billion during 2017, and with utilities delivering such crucial services to people all over the world, the industry has a large potential with this huge number of downloads.
Based on data collected before the creation of this report, it appears that utilities around the world are taking the digital and mobile transformation seriously and the industry embraces many of the opportunities that mobile technology offers.
In this report we have gathered 50 apps from utility companies around the world for your inspiration.
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
This presentation is about one of the techniques of mobile optimization called ASO (App Store Optimization). App Annie says that by 2020, the app economy could double in size to become $101B. As apps make their way into wearables, cars, and other devices as a result of IoT, the need for ASO ( App Store Optimization) will increase in complexity. Let us decode some of the best practices of ASO.
Today merchandising and promoting retail products on and offline is more difficult than ever. Leveraging artificial intelligence powered algorithms and machine learning tools, it is possible for marketers to gain an edge in product merchandising, organic and paid promotion. Whether you are in consumable products, packaged goods, healthcare, beauty, cosmetics, supplements, alcohol, cannabis or even fast fashion, Simplex's tools can help to drive advantage and increase sales.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Behavior Analytics is Business Intelligence for In-Store Customer Experience. it integrates Time & Location Analytics (generated from People Tracking Technologies) with Customer Journey Maps, KPI Frameworks, and Anonymous In-Store Tracking.
Charting the Course for the Future: Kantar Retail's Big IdeaJeff Cushing
Kantar Retail dedicated much of its 2015 research to unpacking the fundamental disruption underway in retail – disruption driven by an increasingly fragmented shopper base that is redefining the very pillars of shopping behavior in the new century.
Manifested in the diagnostic framework of REconfigure REtail as a central idea, Kantar Retail explored the major shifts according to four vectors: shopper, value, format, and commerce.
In this report, we outline the parameters of REdeploy REsources, detailing the ways in which companies must precisely focus their assets to capitalize on the demanding shopper’s requirements. We conclude with a series of calls to action across each supporting pillar intended to catalyze change in the supplier and retailer community.
Slides from a Big Ideas Presentation at the NRF Big Show 2016 http://bit.ly/1RbJVCp
Sense and respond technology is the new necessity for agile, customer-centric retail. This session describes how retailers can use real-time sensor data and machine learning across channels to gain actionable insight and predictive analytics that help them connect and engage consumers at each stage of the shopping journey.
2ND ANNUAL IN-STORE DIGITAL RETAIL STUDY: EXPLORING THE REALITY OF THE DIGITA...aeinhorn2
How does your brand respond to the challenge of the digitally-connected customer? SapientNitro recently conducted a study to find out which brands are responding to this challenge, and the results were surprising.
ACC201 (MyEducator) Course Project - OverviewFor your Course Pro.docxbartholomeocoombs
ACC201 (MyEducator) Course Project - Overview
For your Course Project you will assume the role of a financial analyst asked to evaluate three companies to decide which would be the best investment opportunity. You will use what you have learned about the financial statements, ratio analysis, and an understanding of what each account represents to make this decision. You will be using real financial statements, which are much longer and more detailed than what you have seen in your textbook. This project will take you past the numbers on the balance sheet and give you the opportunity to analyze what the relationship between the accounts tells financial statement users about companies’ financial health.
In each module you will have a discussion question related specifically to the course project. Responding to that discussion question, as well as your peer’s and instructor’s posts, will help you build the content and the knowledge to write your final analysis paper.
In Module 5, you will be submitting a three page paper analyzing the financial strength of the three companies and discussing which company would be the most solid financial investment. You will answer questions about your analysis and then summarize your observations. Your paper must be in APA format, with correct in-text citations of quoted and paraphrased material with full citations on a references page at the end of your paper.
Finance Statement 1
Finance Statement 1
Finance Statement
NAME
Institute
Multi-Channel Approach.
Apple:
· Psychographic of Apple has a marking technique that centers around the feelings. The Apple mark identity is about way of life; creative ability; freedom recovered; advancement; energy; expectations, dreams and yearnings; and capacity to-the-general population through innovation. The Apple mark identity is additionally about straightforwardness and the expulsion of unpredictability from individuals' lives; individuals driven item plan; and about being an extremely humanistic organization with a genuine association with its clients. The Apple mark isn't simply cozy with its clients, it's cherished, and there is a genuine feeling of network among clients of its primary product offerings.
· Demographic of apple It likewise needs to make a convincing use case for the Watch, and that hasn't been a simple ride for Apple. Its unique arrangement for the gadget has rotated from concentrating profoundly on wellbeing, to hitting the correct notes on mold. All that proposes the Apple Watch faces a daunting task to reach even fair deals. However, statistic numbers for the market that as of now exists for brilliant watches made by any semblance of LG, Sony and .
Running Head VICE PRESIDENT OF OPERATIONS, PART 21VICE PRESI.docxtoltonkendal
Running Head: VICE PRESIDENT OF OPERATIONS, PART 2 1
VICE PRESIDENT OF OPERATIONS, PART 2 13
Vice President of Operations, Part 2
Isaura Perry
Strayer University
BUS515: Operations Management
Dr. Phyllis Parise
February 12, 2017
Assignment 2: Vice President of Operations, Part 2
Due Week 6 and worth 280 points
Refer to the scenario from Assignment 1.
Write a six to eight (6-8) page paper in which you:
1. Evaluate two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle. Generate a new product design and process selection, and then determine three (3) strategies that the organization needs in order to strengthen the operation. Provide support for the rationale.
2. Determine the key components of supply chain management for the company you have selected. Determine three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Provide a solution to each issue.
3. Develop a total quality management tool that identifies and analyzes any future issues. Provide a rationale for developing the selected tool.
4. Analyze three (3) advantages in employing the just-in-time philosophy in your organization. Evaluate three to five (3-5) means in which the philosophy could potentially impact quality assurance. Provide specific examples to support your response.
5. Determine a qualitative and quantitative forecasting method for your operation. Next, create a table in which you identify the characteristics of the operation that relate to each method. Evaluate the strengths and weaknesses of each method.
6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Apple Inc’s Operations Strategic
The concept of product life cycle has been around for a very long time. Product life cycle describes how the sales of products evolve over a period. This concept states that just like living organisms, products pass through four stages in their life. These stages are the introduction, growth, maturity, and decline stage. Apple Inc. has taken advantage of these four steps to maximize the profitability of its products over its lifetime. To maintain Apple’s competitive edge, its Vice President of Operations Isaura Perry will evaluate Apple's product life cycle weaknesses and generate a new product design and process selection, and then determine the strategies that Apple will need to strengthen their operation. Then, she will determine Apple's supply chain management fundamental components and the major issues that could affect the structuring, sourcing, purchasing, and the supply chain of the company. Following, she will develop a total quality management tool that will identify and analyze any future issues. Next, she will examine the advantages in employing the just-in-time (JIT) philosophy and how could potentially impact quality assurance in Apple. Last, Vice-President of ...
ASO Guide 2020 - App Store Optimization Manual by PICKASO & thetoolPICKASO App Marketing
Welcome to the ASO guide by PICKASO & TheTool (2020 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and the Conversion Rate to download.
With our guide, you will learn all you need to get the best results for your mobile business.
CONTENTS OF THE 2020 ASO GUIDE:
- Introduction
- News 2019
- ASO Factors
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- Checklist
At PICKASO / TheTool we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2020 ASO guide and find it helpful.
Merchandise Planning Software - Get ARC
Merchandise Analytics Brochure
You’ll see that ARC consists of a large range of role-based reports,dashboards and analyses that help you with strategic,
tactical as well as
day-to-day decisions.
Analyse the human behavior trend to increase the effectiveness of products and services for the consumers. Use professionally designed content-ready Customer Insight PowerPoint Presentation Slides for the better understanding of consumer buying behavior to increase sales. Collect the required information about the customers to acquire, develop and retain customers. Incorporate ready-made customer insight PPT presentation slideshow to comprehend the customer’s choice for their favourite brand, their mindsets, motivations, moods, desires, aspirations, etc. This deck comprises of templates such as research methodology, consumer insight assumptions, need for consumer insights, key statistics, data collection and processing, consumer insight capabilities, consumer insight components, consumer insight characteristics, consumer insight key elements, YouTube analytics, google audience retention tool, google trends, google analytics, consumer insight maturity matrix, consumer engagement principles, etc. These templates are editable. Change color, text, icon, and font size as per your need. Add or remove content, if needed. Get access to the ready-made customer insight PowerPoint templates to connect the interests of the consumer with features of the brand. Advise folks on how to decide correctly with our Customer Insight Powerpoint Presentation Slides. Be able to guide the injudicious.
Slides from a Big Ideas Presentation at the NRF Big Show 2016 http://bit.ly/1RbJVCp
Sense and respond technology is the new necessity for agile, customer-centric retail. This session describes how retailers can use real-time sensor data and machine learning across channels to gain actionable insight and predictive analytics that help them connect and engage consumers at each stage of the shopping journey.
2ND ANNUAL IN-STORE DIGITAL RETAIL STUDY: EXPLORING THE REALITY OF THE DIGITA...aeinhorn2
How does your brand respond to the challenge of the digitally-connected customer? SapientNitro recently conducted a study to find out which brands are responding to this challenge, and the results were surprising.
ACC201 (MyEducator) Course Project - OverviewFor your Course Pro.docxbartholomeocoombs
ACC201 (MyEducator) Course Project - Overview
For your Course Project you will assume the role of a financial analyst asked to evaluate three companies to decide which would be the best investment opportunity. You will use what you have learned about the financial statements, ratio analysis, and an understanding of what each account represents to make this decision. You will be using real financial statements, which are much longer and more detailed than what you have seen in your textbook. This project will take you past the numbers on the balance sheet and give you the opportunity to analyze what the relationship between the accounts tells financial statement users about companies’ financial health.
In each module you will have a discussion question related specifically to the course project. Responding to that discussion question, as well as your peer’s and instructor’s posts, will help you build the content and the knowledge to write your final analysis paper.
In Module 5, you will be submitting a three page paper analyzing the financial strength of the three companies and discussing which company would be the most solid financial investment. You will answer questions about your analysis and then summarize your observations. Your paper must be in APA format, with correct in-text citations of quoted and paraphrased material with full citations on a references page at the end of your paper.
Finance Statement 1
Finance Statement 1
Finance Statement
NAME
Institute
Multi-Channel Approach.
Apple:
· Psychographic of Apple has a marking technique that centers around the feelings. The Apple mark identity is about way of life; creative ability; freedom recovered; advancement; energy; expectations, dreams and yearnings; and capacity to-the-general population through innovation. The Apple mark identity is additionally about straightforwardness and the expulsion of unpredictability from individuals' lives; individuals driven item plan; and about being an extremely humanistic organization with a genuine association with its clients. The Apple mark isn't simply cozy with its clients, it's cherished, and there is a genuine feeling of network among clients of its primary product offerings.
· Demographic of apple It likewise needs to make a convincing use case for the Watch, and that hasn't been a simple ride for Apple. Its unique arrangement for the gadget has rotated from concentrating profoundly on wellbeing, to hitting the correct notes on mold. All that proposes the Apple Watch faces a daunting task to reach even fair deals. However, statistic numbers for the market that as of now exists for brilliant watches made by any semblance of LG, Sony and .
Running Head VICE PRESIDENT OF OPERATIONS, PART 21VICE PRESI.docxtoltonkendal
Running Head: VICE PRESIDENT OF OPERATIONS, PART 2 1
VICE PRESIDENT OF OPERATIONS, PART 2 13
Vice President of Operations, Part 2
Isaura Perry
Strayer University
BUS515: Operations Management
Dr. Phyllis Parise
February 12, 2017
Assignment 2: Vice President of Operations, Part 2
Due Week 6 and worth 280 points
Refer to the scenario from Assignment 1.
Write a six to eight (6-8) page paper in which you:
1. Evaluate two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle. Generate a new product design and process selection, and then determine three (3) strategies that the organization needs in order to strengthen the operation. Provide support for the rationale.
2. Determine the key components of supply chain management for the company you have selected. Determine three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Provide a solution to each issue.
3. Develop a total quality management tool that identifies and analyzes any future issues. Provide a rationale for developing the selected tool.
4. Analyze three (3) advantages in employing the just-in-time philosophy in your organization. Evaluate three to five (3-5) means in which the philosophy could potentially impact quality assurance. Provide specific examples to support your response.
5. Determine a qualitative and quantitative forecasting method for your operation. Next, create a table in which you identify the characteristics of the operation that relate to each method. Evaluate the strengths and weaknesses of each method.
6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Apple Inc’s Operations Strategic
The concept of product life cycle has been around for a very long time. Product life cycle describes how the sales of products evolve over a period. This concept states that just like living organisms, products pass through four stages in their life. These stages are the introduction, growth, maturity, and decline stage. Apple Inc. has taken advantage of these four steps to maximize the profitability of its products over its lifetime. To maintain Apple’s competitive edge, its Vice President of Operations Isaura Perry will evaluate Apple's product life cycle weaknesses and generate a new product design and process selection, and then determine the strategies that Apple will need to strengthen their operation. Then, she will determine Apple's supply chain management fundamental components and the major issues that could affect the structuring, sourcing, purchasing, and the supply chain of the company. Following, she will develop a total quality management tool that will identify and analyze any future issues. Next, she will examine the advantages in employing the just-in-time (JIT) philosophy and how could potentially impact quality assurance in Apple. Last, Vice-President of ...
ASO Guide 2020 - App Store Optimization Manual by PICKASO & thetoolPICKASO App Marketing
Welcome to the ASO guide by PICKASO & TheTool (2020 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and the Conversion Rate to download.
With our guide, you will learn all you need to get the best results for your mobile business.
CONTENTS OF THE 2020 ASO GUIDE:
- Introduction
- News 2019
- ASO Factors
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- Checklist
At PICKASO / TheTool we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2020 ASO guide and find it helpful.
Merchandise Planning Software - Get ARC
Merchandise Analytics Brochure
You’ll see that ARC consists of a large range of role-based reports,dashboards and analyses that help you with strategic,
tactical as well as
day-to-day decisions.
Analyse the human behavior trend to increase the effectiveness of products and services for the consumers. Use professionally designed content-ready Customer Insight PowerPoint Presentation Slides for the better understanding of consumer buying behavior to increase sales. Collect the required information about the customers to acquire, develop and retain customers. Incorporate ready-made customer insight PPT presentation slideshow to comprehend the customer’s choice for their favourite brand, their mindsets, motivations, moods, desires, aspirations, etc. This deck comprises of templates such as research methodology, consumer insight assumptions, need for consumer insights, key statistics, data collection and processing, consumer insight capabilities, consumer insight components, consumer insight characteristics, consumer insight key elements, YouTube analytics, google audience retention tool, google trends, google analytics, consumer insight maturity matrix, consumer engagement principles, etc. These templates are editable. Change color, text, icon, and font size as per your need. Add or remove content, if needed. Get access to the ready-made customer insight PowerPoint templates to connect the interests of the consumer with features of the brand. Advise folks on how to decide correctly with our Customer Insight Powerpoint Presentation Slides. Be able to guide the injudicious.
1. Traditional ways of deriving retail presence insights are inefficient and expensive
Brands and agencies typically do shelf measurement by getting their representative or partners
to get images of retail shelves from different regions of the country and then code the attributes
(brand facings, area, count) manually. Doing so is costly, time consuming and an inflexible
approach. With latest advancements in computer vision, the time has come to let the algorithms
do the attribute coding.
AI Solutions for Market Research
www.karna.ai
Automated Retail Shelf Monitoring
Using Computer Vision to track shelf presence of brands at scale
“70% of the consumer’s buying decisions are made in the retail store”.
This is a common anecdote used by market researchers when quantifying the importance of
getting the retail strategy right. Even if the 70% figure is an overestimate and the actual number is
closer to 50%, the key message for us is that getting a brand’s retail presence right is as important
as creating the brand image itself through advertising and shaping the messaging.
Within retail, how a brand shapes its presence on the shelf is very important. But there is a big blind
spot - getting objective insights about the quality of a brand’s shelf presence on a large scale is
extremely challenging.
With this whitepaper, we introduce an AI based shelf monitoring solution that makes the process of
analyzing retail shelf images extremely efficient and flexible. At Karna-AI, we strongly believe that
the process of collecting and analyzing market research data will be greatly influenced by Artificial
Intelligence. We are here to help drive this change.
2. Conceptual Case Study
Analyzing reasons for decline in sales of Red Bull
An overview of how AI driven shelf monitoring can deliver high-value insights
Suppose Red Bull notices a decline in its sales volume across the USA over last couple of
months. This was a puzzling situation for the company as their market research had confirmed
the following hypotheses about the brand.
1. Retail sales measurement data confirmed that the reach and stock levels of Red
Bull’s products remained healthy.
2. The company’s advertising and promotion effectiveness have only increased over the
past few months.
3. Customer surveys have revealed that the perception towards Red Bull brand has only
improved over the past month.
4. There has been no notable change in competition dynamics for energy drinks market.
5. Retail sales data also confirmed that other competing brands’ sales have also
slowed.
In the light of above findings, the executives at Red Bull concluded that there could be some
issue with its retail positioning. However, they were puzzled about how to objectively measure its
retail presence quality and examine this hypothesis. They turn to a market research agency for
help.
The research agency maintains a monthly database of images of shelves from ~5,000 retail
stores across the USA. It decided to analyse the images of refrigerated shelves (that carry
energy drinks) over a span of last 6 months. It then deployed Karna-AI’s computer vision
technology to get insights about visibility and quality of Red Bull's shelf presence compared to
competing energy drinks and substitute products.
Karna AI’s Computer Vision technology for Shelf Monitoring
Karna AI’s algorithms are designed to take image of a shelf as input and identify the visible
products. Along with identifying any fully visible product, it also gives the corresponding count,
area and height.
The algorithm performs well even in practical scenario conditions where lighting is not ideal (for
shelf image), products are kept in different orientations (tilted, backward) and the image is
zoomed out.
Karna AI
www.karna.ai
3. Analyzing Red Bull’s Shelf Presence
Karna AI’s Shelf Monitoring algorithms were used to analyze ~5,000 refrigerated shelf
images for last six months. This converted all the qualitative data about shelf visibility of
Red Bull and its substitute products into quantifiable metrics. The researchers now deploy
data analytics techniques to uncover insights.
Firstly, the researchers analysed Red Bull’s Visual Share of Shelf (VSS). VSS for a product
is identified as the visible area of the product as a percentage of visible area of all the
products on the shelf.
A visual representation of how the algorithm detects the shelf presence of particular products:
Karna AI
www.karna.ai
Red Bull
Area: 1,000 cm2
, Count:10
Red Bull Light
Area: 700 cm2
, Count:7
Monster Energy
Area: 770 cm2
, Count:7
Lipton Green Tea
Area: 1,350 cm2
, Count:3
4. Coffee and protein based health drinks have indeed been one of the fastest growing beverage
categories. Over last six months, many FMCG giants had invested in bringing new products in
these categories along with aggressive advertising and retail partnerships to gain leadership in
this fast growing space.
Energy drinks are known to have a niche market of its own and the executives at Red Bull paid
little attention to the rise of new categories. They got blindsided by this shift. Armed with
insights from AI driven shelf monitoring, the executives now decided to gather some further
insights into corrective actions.
The researchers’ suspicion was true, the visibility of Red Bull relative to other substitutes had
declined over the past few months. Same was the case for other energy drink brands as well.
Now the question is, what is causing this shift?
By further breaking down the VSS of other drinks, the researchers noticed that there was a
strong growth in shelf visibility of Coffee and Protein based Health Drinks. Almost all the
decline in the shelf visibility of energy drinks was at the expense of the rise in these two
emerging beverage categories.
See the table to understand the shelf visibility of SKUs other than energy drinks on the
refrigerated shelf:
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Soft Drink 34% 34% 35% 34% 33% 33%
Juice 15% 16% 15% 15% 16% 16%
Beer 12% 12% 13% 12% 12% 13%
Milk Based Drinks 11% 10% 10% 10% 10% 11%
Health Drinks 4% 4% 4% 7% 8% 8%
Coffe 4% 4% 5% 5% 6% 7%
Total 81% 80% 82% 84% 85% 86%
Further Insights for guiding corrective actions
By now, it was established that energy drinks were being given less retail space to make way
for increasing product offerings in the Coffee and protein based health drinks categories.
Doing some number crunching revealed that the decline in VSS was most pronounced in
smaller stores in the smaller US cities. This is one area where Red Bull has little visibility and
control over retailer’s shelf decisions.
Karna AI
www.karna.ai
5. One of the researchers also suspected that Red Bull was also being given unattractive
positions on the shelf to make space for the emerging categories. “Eye Level is the Buy
Level” is a common saying in the retail industry. Any brand prefers to place its products at
or near the eye to increase the likelihood of consumers choosing the products and Red Bull
is no different. The researcher decided to measure the average height at which Red Bull’s
products were being displayed on the shelves.
The analysis below shows that Red Bull’s presence in the preferred eye level zones (4-8
level) has also reduced considerably. This is an important insight which further explains the
reason for the drop in the product’s sales.
Stretch
level
Eye
Level
Touch
Level
Stoop
level
10
9
8
7
6
5
4
3
2
1
Levels Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
10-8 13% 14% 13% 15% 16% 17%
8-6 36% 36% 35% 33% 33% 32%
6-4 32% 31% 31% 30% 29% 28%
4-3 10% 11% 12% 12% 13% 14%
2-0 9% 8% 10% 10% 9% 9%
Karna AI
www.karna.ai
Red Bull
Area: 1,000 cm2
,
Count:10
Red Bull Light
Area: 700 cm2
, Count:7
Monster Energy
Area: 770 cm2
, Count:7
Lipton Green Tea
Area: 1,350 cm2
,
Count:3
The table below highlights the fact that the presence of Red Bull’s SKUs at eye level has
significantly reduced.
6. Karna-AI Technology Box
An overview of AI technologies showcased in the whitepaper
In this section, we are listing down the AI-powered technology and algorithms used by
Karna-AI to automate the shelf monitoring in retail stores.
Image Processing
Our deep learning powered image recognition algorithm, can analyze images at scale for
detecting objects, entities, demographics and emotions.
● Object Detection: Detects objects present in images such as humans, cars and SKUs.
● Object Recognition: Identifies particular objects present in images such as Red Bull’s
SKUs, Monster’s SKUs and Lipton’s SKU
See our blogpost on visual analytics for a similar analysis on Instagram images. At Karna AI,
we have built customized and niche algorithms for specific client use cases. Being one of
the best applied AI research teams in the world gives us the confidence to deliver on such
outcomes, even when there are no precedents for such projects in the AI research
community.
Conclusion
With AI driven shelf monitoring, the agency was able to prove the hypothesis that Red Bull’s
deteriorating shelf presence was primarily responsible for the decline in the product’s sales.
More importantly, the agency was able to do this in a time bound and cost effective manner
while also identifying the underlying reason and getting further insights for taking corrective
actions. We, at Karna-AI, believe that AI is going to be a big driving force in the future of
market research and we are here to facilitate that change.
Karna AI
www.karna.ai
7. www.karna.ai
Karna AI
AI Solutions for Market Research
We believe AI will be at the core of successful market research undertakings of the future.
Our vision is to help drive this shift.
Karna-AI is the Market Research AI solutions division of ParallelDots, a premier applied AI
research group. ParallelDots provide AI solutions and consulting to some of the largest
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