2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
kako_biti_dobar_nastavnik
1. Kako biti bolji nastavnik
Kako? Kako?
Anita Sem
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Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 1 / 51
2. Sadržaj
Uvod
Kako se odnositi sa djecom da bi bolje uˇ ila?
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Kako rješavati probleme?
Teorija izbora (William Glasser)
Restitucija
nekoliko crtica o feedback-u (povratnoj informaciji)
Rezime
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 2 / 51
3. Uvod
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 3 / 51
4. Kako se odnositi s djecom da bi bolje uˇ ila?
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drugaˇ ije formulirati ono što želimo re´ i.
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Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 4 / 51
5. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 1/9
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se trebao osje´ ati!
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Umjesto poricanja, pretvorite osjecaje u rijeci!
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 5 / 51
6. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 2/9
c c c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 6 / 51
7. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 3/9
c c c
...savjet...
Nastavnik kaže: Ne smiješ dopustiti da te to obeshrabri!
Uˇ enik misli: Nikad ne´ eš razumjeti!
c c
Umjesto kritike, pitanja i savjeta prihvatite i reagirajte na djetetove
´
osjecaje i želje
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 7 / 51
8. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 4/9
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Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 8 / 51
9. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 5/9
c c c
...pitanja...
Nastavnik kaže: Zašto si izbaˇ en?
c
Uˇ enik misli: Zatakni si ta pitanja znaš kamo!
c
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ˇ ´
ali i prihvatite djecje osjecaje
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 9 / 51
10. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 6/9
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Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 10 / 51
11. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 7/9
c c c
...razlozi i objašnjenja...
Nastavnik kaže: Kako misliš biti bolja ako ne vježbaš?
Uˇ enik misli: Ja ništa ne valjam!
c
Umjesto razloga i objašnjenja, dajte mu u mašti što ne može u
stvarnosti
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 11 / 51
12. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 8/9
c c c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 12 / 51
13. Kako iza´ i na kraj s osje´ ajima koji ometaju uˇ enje? 9/9
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...filozofski odgovor...
Nastavnik kaže: Život nije uvijek pošten!
Uˇ enik misli: Nemoj mi govoriti što da radim!
c
...obrana druge osobe...
Nastavnik kaže: Pokušaj to sagledati sa nastavnikovog stajališta!
Uˇ enik misli: Uvijek staješ na tudu stranu!
c ¯
...sažaljenje...
Nastavnik kaže: Žao mi te je! Tako si se trudio...
Uˇ enik misli: Ja sam gubitnik!
c
...amaterska psihoanaliza...
Nastavnik kaže: Možda podsvjesno nisi želio biti u toj momˇ adi, pa...
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Uˇ enik misli: Ovo je zadnji put da ti išta govorim!
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 13 / 51
14. Kako se odnositi s djecom da bi bolje uˇ ila?
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1.2 7 vještina koje potiˇ u djecu na suradnju
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Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 14 / 51
15. 7 vještina kako djecu potaknuti na suradnju 1/12
...optužbe i okrivljavanja...
Nastavnik kaže: Opet si zaboravila olovku?
Uˇ enik misli: Osje´ am se poniženom! Uvijek sve krivo napravim!
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Nastavnik kaže: Ako te još jednom vidim, neopravdan sat!
Uˇ enik misli: Baš me briga! Ne vjerujem ti!
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 15 / 51
16. 7 vještina kako djecu potaknuti na suradnju 2/12
...naredivanje...
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Nastavnik kaže: Stani u red! Prestani priˇ ati!
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Uˇ enik misli: Nisam ti ja rob! Kako se spasiti iz ovog kaveza?
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...prodika i moraliziranje...
Nastavnik kaže: Nije lijepo od tebe što si slomio Janovu kemijsku! Kako bi
bilo tebi da netko slomi tvoju?
Uˇ enik misli: Ništa ne valjam! | Bla, bla, bla... | Ne slušam te!
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Nastavnik kaže: Oprezno s tim epruvetama! Razbit ce se!
Uˇ enik misli: Strah me je. Bolje da ništa ne radim.
c
...izigravanje muˇ enika...
c
Nastavnik kaže: Svaki dan imam glavobolju od vas! Vidite li ove sjede?
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Uˇ enik misli: Kupit cu ti boju za kosu. Ne želim biti ovdje. Ne treba mi to
c
kukanje!
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 16 / 51
17. 7 vještina kako djecu potaknuti na suradnju 3/12
...usporedivanje...
¯
Nastavnik kaže: Tvoja sestra nikad nije kasnila sa lektirom!
Uˇ enik misli: Nikad ne´ u biti dobar kao moja sestra. Mrzim sestru!
c c
...sarkazam...
Nastavnik kaže: Nitko ne zna odgovor? Jedini naˇ in da povisimo
c
inteligenciju ovog razreda je da se svi popnu na stolce!
Uˇ enik misli: Glup sam, niˇ eg se ne sje´ am. Idi k vragu!
c c c
...poricanje...
Nastavnik kaže: S vašim radnim navikama se nikada ne´ ete zaposliti!
c
ˇ
Uˇ enik misli: Cemu trud? Zašto pokušavati? Odustajem...
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 17 / 51
18. 7 vještina kako djecu potaknuti na suradnju 4/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 18 / 51
19. 7 vještina kako djecu potaknuti na suradnju 5/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 19 / 51
20. 7 vještina kako djecu potaknuti na suradnju 6/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 20 / 51
21. 7 vještina kako djecu potaknuti na suradnju 7/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 21 / 51
22. 7 vještina kako djecu potaknuti na suradnju 8/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 22 / 51
23. 7 vještina kako djecu potaknuti na suradnju 9/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 23 / 51
24. 7 vještina kako djecu potaknuti na suradnju 10/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 24 / 51
25. 7 vještina kako djecu potaknuti na suradnju 11/12
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 25 / 51
26. 7 vještina kako djecu potaknuti na suradnju 12/12
Situacija: Mrlje od boje na podu.
1 Opišite problem...Vidim mrlje na podu.
2 Objasnite...Lakše je oˇ istiti sada nego kada se boja osuši.
c
3 Ponudite mogu´ nost izbora...Boju možete oˇ istiti mokrom krpom ili
c c
spužvom.
4 Izrazite se jednom rijeˇ ju ili kretnjom...Boja!
c
5 Opišite što vi osje´ ate (ne spominjite uˇ enikovu narav!)...Ne volim
c c
vidjeti pod zmazan bojom!
6 Pokušajte promjeniti naglasak ili ton...Zapjevajte opernim glasom quot;O
vidi boju na tom podu, oku ugodna nijeeeee!quot;
7 Pišite...POZOR SVIM SLIKARIMA! Molim vas da oˇ istite pod prije
c
nego napustite prostoriju. Hvala, Uprava.
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 26 / 51
27. Kako se odnositi s djecom da bi bolje uˇ ila?
c
1. Kako se odnositi s djecom da bi bolje uˇ ila?
c
1.3 Pohvala koja ne uništava, kritika koja na vrijeda
¯
Kako dati pohvalu kod ku´ e i u razredu i koja je alternativa kritici.
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 27 / 51
28. Pohvala koja ne uništava, kritika koja ne vrijeda 1/4
¯
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 28 / 51
29. Pohvala koja ne uništava, kritika koja ne vrijeda 2/4
¯
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 29 / 51
30. Pohvala koja ne uništava, kritika koja ne vrijeda 3/4
¯
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 30 / 51
31. Pohvala koja ne uništava, kritika koja ne vrijeda 4/4
¯
Ideje:
Umjesto ocjenjivanja - Upišite što vidite ili osje´ ate!
c
Umjesto da upu´ ujete što je loše - opišite što je dobro i što je još
c
potrebno uˇ initi
c
Pohvala koja stvara ovisnost Pohvala koja u djetetu stvara svjesnost
ˇ
o necijem odobravanju o njegovim sposobnostima i postignucima ´
Savršena svjedodžba! Te su petice rezultat tvoje odluˇ nosti
c
Tako sam ponosna na tebe! i vremena koje si posvetio uˇ enju. Zacijelo si ponosan na sebe.
c
Pišeš zada´ u. Vidiš kako si dobra.
c Treba puno snage volje da se napiše zada´ a kad si umoran.
c
Ti si vrlo velikodušno dijete. Kad si vidio da je Emil zaboravio sendviˇ , c
dao si mu pola svojega.
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 31 / 51
32. Kako se odnositi s djecom da bi bolje uˇ ila?
c
1. Kako se odnositi s djecom da bi bolje uˇ ila?
c
1.4 Kako osloboditi dijete uloge koja mu je nametnuta?
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 32 / 51
33. Kako osloboditi dijete uloge koja mu je nametnuta? 1/11
Oslobadanje uˇ enika okova nametnutih okova - KAKO?
¯ c
Pronadite naˇ in da date uˇ enicima novu sliku o njima samima.
¯ c c
Dovedite uˇ enike u u situaciju u kojoj mogu sebe vidjeti u novom
c
svjetlu.
ˇ
Recite nešto pozitivno o uˇ eniku i pri tome se potrudite da on to cuje
c
Primjerom pokažite kakvo ponašanje želite
Podsjetite uˇ enike na njihove uspjehe u prošlosti
c
Iznesite svoje osje´ aje i/ili oˇ ekivanja.
c c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 33 / 51
34. Kako osloboditi dijete uloge koja mu je nametnuta? 2/11
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 34 / 51
35. Kako osloboditi dijete uloge koja mu je nametnuta? 3/11
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 35 / 51
36. Kako osloboditi dijete uloge koja mu je nametnuta? 4/10
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 36 / 51
37. Kako osloboditi dijete uloge koja mu je nametnuta? 5/10
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 37 / 51
38. Kako osloboditi dijete uloge koja mu je nametnuta? 6/10
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 38 / 51
39. Kako osloboditi dijete uloge koja mu je nametnuta? 7/10
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 39 / 51
40. Kako osloboditi dijete uloge koja mu je nametnuta? 8/10
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 40 / 51
41. Kako osloboditi dijete uloge koja mu je nametnuta? 9/10
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 41 / 51
42. Kako osloboditi dijete uloge koja mu je nametnuta? 10/10
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 42 / 51
43. Kako rješavati probleme?
2. Kako rješavati probleme?
2.1 Teorija izbora
I uz djelotvornog nastavnika i razredna pravila i postavljenu disciplinu,
´
pojavit ce se problemi. Kako im pristupiti i kako ih rješavati. Evo nekoliko
ideja.
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 43 / 51
44. Teorija izbora 1/2
Teoriju izbora je utemeljio poznati ameriˇ ki psihijatar William Glasser
c
1967. godine.
ˇ
Sastoji se od 10 aksioma koji cine temelj teorije izbora:
1 ˇ
Jedina osoba na cije ponašanje možemo utjecati jesmo mi sami.
2 Sve što od ljudi možemo dobiti ili dati jest informacija.
3 Svi dugoroˇ ni duševni problemi su problemi odnosa.
c
4 Problematiˇ na veza je uvijek dio našeg sadašnjeg života.
c
5 Sve što se dogodilo u prošlosti ima veze sa svime što smo danas, ali mi možemo zadovoljiti
svoje osnovne potrebe SADA i planirati kako ih zadovoljavati u budu´ nosti.
c
6 Pokre´ e nas pet genetiˇ kih potreba - preživljavanje, ljubav (pripadanja), mo´ , sloboda i zabava.
c c c
7 Te potrebe možemo zadovoljiti samo ako zadovoljimo sliku ili slike našeg Svijeta kvalitete.
8 Sve što od života do smrti možemo uˇ initi jest PONAŠATI SE. Svako je naše ponašanje
c
cjelokupno ponašanje, koje se sastoji od 4 nedjeljive komponente: aktivnosti, mišljenja,
osje´ anja i fiziologije.
c
9 Sva su cjelokupna ponašanja definirana glagolima, najˇ eš´ e infinitivnom ili glagolskom
c c
imenicom.
10 Sva su cjelokupna ponašanja izabrana, no neposrednu kontrolu imamo samo nad
komponentom aktivnosti i mišljenja.
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 44 / 51
45. Teorija izbora 2/2
Što je to Kvalitetna škola (škola bez prisile)?
ˇ
Na cemu se Kvalitetna škola temelji?
ˇ
Svaki covjek (uˇ enik, uˇ itelj, roditelj ...) motiviran iznutra
c c
ˇ
Svaki covjek (uˇ enik, uˇ itelj, roditelj ...) izabire svoja ponašanja
c c
ˇ
Svaki covjek (uˇ enik, uˇ itelj, roditelj ...) odgovoran za svoje ponašanje
c c
ˇ
Svaki covjek (uˇ enik, uˇ itelj, roditelj ...) ima u svom repertoaru
c c
ponašanja i druga mogu´ a ponašanja
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 45 / 51
46. Kako rješavati probleme?
2. Kako rješavati probleme?
2.2 Restitucija
Konkretni prijedlog kako rješiti problem koji je nastao proizlazi iz teorije
izbora. Restitucija i korištenje JA-govora je kljuˇ da se problem ne ponovi.
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 46 / 51
47. Restitucija i JA-govor 1/2
Restitucija proizlazi iz teorije izbora
ˇ
Podrazumjeva da mladi ljudi (uˇ enici) cine pogreške
c
Usmjeravanje na na uoˇ avanje pogreške i njeno ispravljanje, umjesto
c
kažnjavanja, razvija umije´ e rješavanja problema
c
Koncepcija restitucije može poslužiti za restrukturiranje škola bez
tradicionalnih metoda discipline
Restitucija omogu´ uje nastavniku da osobu preusmjeri, ali se time ne
c
žrtvuje uˇ enikovo poštovanje spram nastavnika
c
Krajnji cilj restitucije jest da uˇ enici na probleme poˇ nu gledati kao
c c
izazov kako razviti sebe, a ujedno ne narušiti disciplinu u razredu
Težište nije na krivnji, niti na odgovornosti, ve´ na popravljanju stvari
c
Restitucija je najuˇ inkovitija koriste´ i JA-govor
c c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 47 / 51
48. Restitucija i JA-govor 2/2
Razlika izmedu TI- i JA- govora
¯
Komunikacija treba polaziti iz 1. lica jednine tj. JA forme, što paralelno povlaˇ i tezu da reˇ enice
c c
treba zapoˇ injati s rjeˇ ju JA.
c c
Zašto?
Daje mogu´ nost izražavanja vlastitog dojma
c
ˇ
Daje mogu´ nost iznošenja cinjenica u kojem smjeru da se sugovornik promjeni da bismo
c
se opet osje´ ali ugodno u njegovu društvu
c
ˇ
Jasno se iznosi što mi želimo da bismo se osje´ ali bolje, cime se stavljamo u poziciju da
c
razjasnimo nesporazum do kojeg je došlo
ˇ
Preuzima se odgovornost za SVOJE osje´ aje, cime se izbjegavamo da povrijedimo
c
druge
ˇ ´ ´
Uporabom JA-govora covjek ce uvijek dobiti odgovaraju´ i feedback jer ce njime navesti
c
´
drugu osobu na razmišljanje i konstruktivan razgovor koji ce ih dovesti do zajedniˇ kog
c
rješenja
Kako?
1 Uvijek poˇ injati reˇ enice s rijeˇ ima: ja mislim, ja osje´ am i sl.
c c c c
2 ˇ ˇ
Covjek treba uvijek naglasiti s cime se ne slaže, što nije u skladu s njegovom osobnom
percepcijom na stvari
3 Ako se s neˇ im ne slaže i smatra da to isto treba biti promijenjeno, u komunikaciji treba
c
upotrijebiti rijeˇ i: zašto ne bi, bilo bi bolje, umjesto onog što si rekao/la
c
OPASNOST!!! - korištenjem JA-govora možemo povrijediti drugu osobu, ali to onda i nije
JA-govor ve´ neshva´ anje istog
c c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 48 / 51
49. Kako rješavati probleme?
2. Kako rješavati probleme?
2.3 Nekoliko crtica o feedback-u (povratnoj informaciji)
Što je to feedback, koje vrste postoje i kada se primjenjuju?
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 49 / 51
50. Nekoliko crtica o feedbacku 1/1
Feedback = povratna informacija = nužno za razvijanje
4 vrste feedback-a:
1 Pozitivni
2 Negativni
3 Korektivni
4 Nema ga
pozitivni - koristimo ODMAH, pred svima, NA GLAS
negativni - treba ga izbjegavati, ali ako ga ve´ moramo koristiti onda
c
mora biti dan u 4 oka, nasamo i NIKAD se ne smije oslanjati na
osobnost osobe (uˇ enika) ve´ samo na rad
c c
korektivni - koristimo odmah, na naˇ in da prvo istaknemo ono što je
c
dobro napravljeno, a zatim istaknemo ono što nije dobro napravljeno
istodobno predlažu´ i rješenje
c
nema FBa - najgora vrsta - ovime osobi (uˇ eniku) ne dajemo
c
mogu´ nost da se razvija u željenom pravcu
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 50 / 51
51. Literatura
Wolfgang Mattes; Rutinski planirati - uˇ inkovito pouˇ avati, Naklada Ljevak, Zagreb, 2007.
c c
Diane Chelson Gossen; Restitucija - preobrazba školske discipline, Alinea, Zagreb, 1994.
Wiliam Glasser; Teorija izbora - nova psihologija osobne slobode, Alineja, Zagreb, 2000.
Adele Faber, Elaine Mazlish; Kako razgovarati s djecom da bi bolje uˇ ila, Mozaik knjiga,
c
Zagreb, 2000.
Anna Scher i Charles Verrall; 100 + ideja za dramu, Centar za dramski odgoj - Pili-poslovi
d.o.o., Zagreb, 2005.
Ana Ivanek, Kreativni razrednik/razrednica - 40 primjera pedagoških radionica, Profil, Zagreb,
1996.
ˇ
Mira Cudina-Obradovi´ , Dubravka Težak; Mirotvorni razred, Znamen, Zagreb, 1995.
c
Ladislav Bognar, Maja Uzelac, Aida Bagi´ ; Budimo prijatelji, Slon, Zagreb, 1994.
c
ˇ
Jasminka Candrli´ ; Kreativni uˇ enici i nastavni procesi, Izdavaˇ ki centar Rijeka, Rijeka, 1988.
c c c
Ladislav Bognar, Milan Matijevi´ ; Didaktika, Školska knjiga, Zagreb, 2002.
c
Chris Kyriacou; Temeljna nastavna umije´ a, Educa, Zagreb, 2001.
c
Anita Sem Josip Kliˇ inovi´ (PMF-MO)
c c Kako biti bolji nastavnik Zagreb, lipanj 2008. 51 / 51