K5

•

2 likes•1,239 views

This document discusses online marketing strategies and metrics. It covers topics like cost per mille (CPM), cost per click (CPC), cost per acquisition (CPA), search engine marketing (SEM), and search engine optimization (SEO). Various online marketing channels are also mentioned, including display advertising, application programming interfaces (APIs), social media/blogs, email, TV, and more. Integration across channels and closed loop marketing are highlighted. Metrics from sources like ComScore and Yahoo are cited regarding usage of these online marketing approaches.

Technology

1.

2.

3.

4.

Copyright © 2007 Overture K.K. All Rights Reserved.

Copyright © 2007 Overture K.K. All Rights Reserved.

2007

Copyright © 2007 Overture K.K. All Rights Reserved.

CPM
web1.0
Cost Per Mille)

CPC
web2.0
Cost Per Click)

Copyright © 2007 Overture K.K. All Rights Reserved.

/
API

*: 2 CM
OA

Copyright © 2007 Overture K.K. All Rights Reserved.

SEM :

Copyright © 2007 Overture K.K. All Rights Reserved.

/

… and/or

Visual / Text CPC/CPM

Copyright © 2007 Overture K.K. All Rights Reserved.

API

….

Copyright © 2007 Overture K.K. All Rights Reserved.

web

web
CM

SEO
( : Toyota TOYOTA…)

Copyright © 2007 Overture K.K. All Rights Reserved.

CPM
CPC

SEM / SEO
CPM

CPC
CPA

Copyright © 2007 Overture K.K. All Rights Reserved.

CPA

Cost Per Acquisition

Conversion
web
web ERP/CRM
Impression Impression
Web Web
Click Click

Browser Browser

Lead
Prospect

Prospect

Conversion Deal
Copyright © 2007 Overture K.K. All Rights Reserved.

USER
USER USER
/

API

PROSPECT

Event
Sign- Event
Offer
Type 1
Up Event
Q&A Event
Purchase Type 4
Event
web
CONVERSION
/DEAL

Copyright © 2007 Overture K.K. All Rights Reserved.

2.4

A A

: 2007
Copyright © 2007 Overture K.K. All Rights Reserved.

Web

)…

Copyright © 2007 Overture K.K. All Rights Reserved.

… ComScore/ Yahoo

41

6
1
6
90

http://internet.watch.impress.co.jp/cda/news/2007/07/31/16496.html
http://www.comscore.com/press/release.asp?press=1547

Copyright © 2007 Overture K.K. All Rights Reserved.

HP / EC

Blog / SNS

Internet

Copyright © 2007 Overture K.K. All Rights Reserved.

Web

TB
TV

web

DM

Copyright © 2007 Overture K.K. All Rights Reserved.

API

Closed Loop Marketing

Copyright © 2007 Overture K.K. All Rights Reserved.

主體：關於城市觀、治理觀、區域觀和新科技觀等。時間：2017/12/08 年底善行，應該是2017年唯一一場對台灣大學生的演講（非公開）。主題：城市觀、治理觀、區域觀和新科技觀等，希望讓學生有個討論城市如何因應新科技發展的「侵入」和「治理」的概念，用一個實際（即將發生）的案例來引發討論。這份簡報只是輔助性質。錯字就不改了。

我們對台北這個城市還沒有搞得很清楚

TH Schee

《民間版國家特別基礎建設條例草案》十大立法原則

TH Schee

看更多： https://tw.network.okfn.org/2017/06/13/legislative-principles-new-infrastrucutre-bill/ 一、明訂特別預算要件，以年度預算無法編列者為限二、主管機關改為行政院，符合政府職能與責任政治三、制定基礎建設指標，促進永續發展及社會公平四、明訂總計畫研提程序，杜絕草率包裹五、明訂個案計畫擬訂及核定程序，把關計畫合理性六、廣泛影響評估，遵循國土計劃引導，降低環境與社會衝擊七、加強資訊公開及民眾參與，提前釐清爭議八、遵守財政紀律，避免債留子孫九、不得區段徵收、徵收爭訟自動暫停執行，避免不當迫遷十、強化國會監督，建立國會管考重大計畫慣例

The Hero is in the Government. Now What?

TH Schee

從去中心化來看各行業及法規衝擊與人才需求

TH Schee

Viewers also liked

S25

TH Schee

90 10 Principleurbanroots

03 open your heartKim Bach

02 the things that dreams are made of iiKim Bach

TH Schee

開放有感數位都市 - TEDxKaohsiung 2012

TH Schee

科技、設計、人本、城市

TH Schee

How Open Data and the Internet are Transforming the Government - Taiwan

TH Schee

S13

TH Schee

S21

TH Schee

Viewers also liked (11)

S25

90 10 Principle

03 open your heart

02 the things that dreams are made of ii

開放有感數位都市 - TEDxKaohsiung 2012

科技、設計、人本、城市

How Open Data and the Internet are Transforming the Government - Taiwan

S13

S21

More from TH Schee

[#民防搞什麼@線上5/14] 自我防衛/人道救援/前後線資通訊應用思考

TH Schee

COVID19 - Digital Response in Taiwan

TH Schee

不實訊息在網路的攻防－文本、脈絡和戰術框架的初探

TH Schee

瑞士思維 (Geneva.Zone) - 由輔導瑞士最悠久之育成基金會團隊經驗，看日內瓦如何持續引領競爭力

Digital TAITRA

後匯流時代台灣的國際參與

給東吳政治系學生的演講

我們對台北這個城市還沒有搞得很清楚

《民間版國家特別基礎建設條例草案》十大立法原則

TH Schee

The Hero is in the Government. Now What?

TH Schee

從去中心化來看各行業及法規衝擊與人才需求

TH Schee

開放創新之路（2015年@上海）

TH Schee

前瞻基礎建設總體檢論壇 (2017/4/21) @ Taipei

TH Schee

Crafting Open Data Policy

TH Schee

Code for All Summit 2015 (Code for Tomorrow)

網路發展趨勢研習營

NCC 網路治理研討會 2014

雙北機車大問題

每天早上上班你都會看到、遇到、嗅到，但你假裝不存在，是個不得已的現象。每天晚上下班你都會看到、遇到、嗅到，但你實在太累了，只好日復一日妥協。這不是一個像是清潔隊員掃橫跨雙北轄域那麼簡單的問題，隊員掃道行政分界橋的中間，再各自掃回去就好。這也不是像一做橫跨雙北大橋的建造一樣，橋的錢台北還是新北還是中央要出，總是能談出個比例，各自籌措財源和編列預算。還記得每天早上從新北市到台北市經過台北橋的機車通勤一族？那一個小時高達一萬五千萬輛以上的機車數量，根本是世界奇蹟。這還不是唯一連結新北和雙北的主要橋樑。

開放數據助力生態

TH Schee

Motorcycle Policy in Taiwan - Public Discussion Part 4TH Schee

More from TH Schee (20)

[#民防搞什麼@線上5/14] 自我防衛/人道救援/前後線資通訊應用思考

COVID19 - Digital Response in Taiwan

不實訊息在網路的攻防－文本、脈絡和戰術框架的初探

瑞士思維 (Geneva.Zone) - 由輔導瑞士最悠久之育成基金會團隊經驗，看日內瓦如何持續引領競爭力

Digital TAITRA

後匯流時代台灣的國際參與

給東吳政治系學生的演講

我們對台北這個城市還沒有搞得很清楚

《民間版國家特別基礎建設條例草案》十大立法原則

The Hero is in the Government. Now What?

從去中心化來看各行業及法規衝擊與人才需求

開放創新之路（2015年@上海）

前瞻基礎建設總體檢論壇 (2017/4/21) @ Taipei

Crafting Open Data Policy

Code for All Summit 2015 (Code for Tomorrow)

網路發展趨勢研習營

NCC 網路治理研討會 2014

雙北機車大問題

開放數據助力生態

Motorcycle Policy in Taiwan - Public Discussion Part 4

Recently uploaded

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

UiPath Test Automation using UiPath Test Suite series, part 3

DianaGray10

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™

UiPathCommunity

In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni. 📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath: Autopilot per Studio Web Autopilot per Studio Autopilot per Apps Clipboard AI GenAI applicata alla Document Understanding 👨‍🏫👨‍💻 Speakers: Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath Andrei Tasca, RPA Solutions Team Lead @NTT Data

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

The Future of Platform Engineering

Jemma Hussein Allen

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Bits & Pixels using AI for Good.........

Alison B. Lowndes

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Sri Ambati

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Recently uploaded (20)

Generative AI Deep Dive: Advancing from Proof of Concept to Production

PCI PIN Basics Webinar from the Controlcase Team

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

UiPath Test Automation using UiPath Test Suite series, part 3

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Assuring Contact Center Experiences for Your Customers With ThousandEyes

Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™

Introduction to CHERI technology - Cybersecurity

The Future of Platform Engineering

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

Bits & Pixels using AI for Good.........

PHP Frameworks: I want to break free (IPC Berlin 2024)

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

UiPath Test Automation using UiPath Test Suite series, part 4

Key Trends Shaping the Future of Infrastructure.pdf

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

K5

1. 2007 11 16

15. CPA Cost Per Acquisition Conversion web web ERP/CRM Impression Impression Web Web Click Click Browser Browser Lead Prospect Prospect Conversion Deal Copyright © 2007 Overture K.K. All Rights Reserved.

20. … ComScore/ Yahoo 41 6 1 6 90 http://internet.watch.impress.co.jp/cda/news/2007/07/31/16496.html http://www.comscore.com/press/release.asp?press=1547 Copyright © 2007 Overture K.K. All Rights Reserved.

K5

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (11)

More from TH Schee

More from TH Schee (20)

Recently uploaded

Recently uploaded (20)

K5