This document provides justification and recommendations for a Christmas-themed newsletter for the NGO Edukans. It suggests using personalization in the subject line and sender address. It recommends using red color and the organization's logo, including a Christmas picture of kids who received gifts. The newsletter should have a single column format to look like a personal letter with a call to action at the end. It should also include calls to action, the organization's logo, and links to the website and social media pages with permission to send future messages.

1. Newsletter Justification
For NGO Edukans

2. Subject line
Personalization: receiver
Source address (From)
Red color can be associated
with Christmas
Logo of the organization
Subject
Christmas themed picture with
kids who received shoeboxes:
related to the theme of the
newsletter

3. Slogan for the project
Personalization
Single column because it looks
more like a personal letter and
there is too little text for more
columns
Call to action

4. Call to action: instruction
Call to action Multiple columns:
clear to follow the
steps
Logo of the organization
Visualization
Ending of the letter
The behalf of the organization

5. Call to action button
Christmas themed picture with
kids who received shoeboxes:
related to the theme of the
newsletter
The name of the
newsletter
sending
Organization
Link to the organization’s
website
Social media action buttons
Permission to send
newsletter, if not:
possibility to take action
Identification on social media
Legislation
Word count of the newsletter: 240
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6. Thank You for Your Attention
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