The document is an advertising storyboard for the brand "Just Water" created by two students. It analyzes how the advertisement will be interpreted using semiotic and textual analysis theories. It believes readers will derive two key meanings: 1) Other advertisements are deceptive by associating products with unrealistic behaviors/feelings. 2) Intelligent and successful people do not fall for deceptive ads. The ad draws attention to the deception of other ads through critical intertextuality. It aims to position Just Water as more trustworthy and associate it with intelligence and success, to appeal to those values.
This document is an advertising storyboard for the brand "Just Water" created by two students. It analyzes how the advertisement will be interpreted using theories of semiotics and textual analysis. It is believed readers will derive two key meanings: 1) Other advertisements are deceptive. 2) Intelligent and successful people do not fall for deceptive ads. The suit and name tag signs signify the man is a manager, and therefore intelligent and successful.
El documento discute varios casos en los que pacientes con cáncer lograron una remisión consumiendo espárragos. El autor, un bioquímico con 50 años de experiencia, cree que los espárragos contienen una sustancia llamada "normalizador del crecimiento celular" que puede curar el cáncer. Recomienda consumir 4 cucharadas de puré de espárragos cocidos al día para tratar el cáncer. Además de curar el cáncer, los espárragos también pueden prevenirlo y mejorar la salud general debido
This document outlines the steps taken in a project that involved creating books and an app, including initial proposals, storyboarding concepts, developing concepts, designing logos and typefaces, adding audio and moving images, designing the app, and laser cutting for final products like standard books, interactive books, and an online app. The project concluded with a degree show.
This document outlines the filming schedule for a music video, including the dates and locations for filming different scenes, the crew and cast needed, and any props, costumes, or equipment required. It details that filming will take place on June 20th, 26th, and 30th in the school sports hall and surrounding areas to capture various verses and choruses of a song featuring students acting as players in a dodgeball game wearing PE kits, with a camera operator and teacher supervisor needed for each shoot.
This proposal is for a painting representing hope overcoming obstacles. The painting will have a dark, depressing background with heavy clouds and dark, leafless trees to give an overall feeling of despair and darkness. In the middle will be a falling feather that is being lifted up by stars, representing how a glimmer of hope can outshine dark feelings.
Marian is an ISO 9001:2000 certified leader in developing innovative die-cut solutions for a variety of industries. They specialize in using cutting-edge manufacturing processes to convert materials into precision components and provide value-added services such as fast prototyping, multi-layered laminations, and automated assembly. Marian has extensive material knowledge and collaborates with customers to develop custom applications that meet their needs.
The document is an advertising storyboard for the brand "Just Water" created by two students. It analyzes how the advertisement will be interpreted using semiotic and textual analysis theories. It believes readers will derive two key meanings: 1) Other advertisements are deceptive by associating products with unrealistic behaviors/feelings. 2) Intelligent and successful people do not fall for deceptive ads. The ad draws attention to the deception of other ads through critical intertextuality. It aims to position Just Water as more trustworthy and associate it with intelligence and success, to appeal to those values.
This document is an advertising storyboard for the brand "Just Water" created by two students. It analyzes how the advertisement will be interpreted using theories of semiotics and textual analysis. It is believed readers will derive two key meanings: 1) Other advertisements are deceptive. 2) Intelligent and successful people do not fall for deceptive ads. The suit and name tag signs signify the man is a manager, and therefore intelligent and successful.
El documento discute varios casos en los que pacientes con cáncer lograron una remisión consumiendo espárragos. El autor, un bioquímico con 50 años de experiencia, cree que los espárragos contienen una sustancia llamada "normalizador del crecimiento celular" que puede curar el cáncer. Recomienda consumir 4 cucharadas de puré de espárragos cocidos al día para tratar el cáncer. Además de curar el cáncer, los espárragos también pueden prevenirlo y mejorar la salud general debido
This document outlines the steps taken in a project that involved creating books and an app, including initial proposals, storyboarding concepts, developing concepts, designing logos and typefaces, adding audio and moving images, designing the app, and laser cutting for final products like standard books, interactive books, and an online app. The project concluded with a degree show.
This document outlines the filming schedule for a music video, including the dates and locations for filming different scenes, the crew and cast needed, and any props, costumes, or equipment required. It details that filming will take place on June 20th, 26th, and 30th in the school sports hall and surrounding areas to capture various verses and choruses of a song featuring students acting as players in a dodgeball game wearing PE kits, with a camera operator and teacher supervisor needed for each shoot.
This proposal is for a painting representing hope overcoming obstacles. The painting will have a dark, depressing background with heavy clouds and dark, leafless trees to give an overall feeling of despair and darkness. In the middle will be a falling feather that is being lifted up by stars, representing how a glimmer of hope can outshine dark feelings.
Marian is an ISO 9001:2000 certified leader in developing innovative die-cut solutions for a variety of industries. They specialize in using cutting-edge manufacturing processes to convert materials into precision components and provide value-added services such as fast prototyping, multi-layered laminations, and automated assembly. Marian has extensive material knowledge and collaborates with customers to develop custom applications that meet their needs.
The document is an advertising storyboard for the brand "Just Water" created by two students. It analyzes how the advertisement will be interpreted using semiotic and textual analysis theories. It believes readers will derive two key meanings: 1) Other advertisements are deceptive by associating products with unrealistic behaviors/feelings. 2) Intelligent and successful people do not fall for deceptive ads. The ad draws attention to the deception of other ads through critical intertextuality. It aims to position Just Water as more trustworthy and associate it with intelligence and success, to appeal to those values.
This document discusses various aspects of writing for business communication, including writing processes, audience analysis, and considerations for international audiences. It provides details on how to create bias-free documents, the writing process of planning, writing, and revising, how to analyze audiences through demographic, psychographic and situational lenses, and the different benefits effective communication provides readers. It also contrasts high and low context cultures and provides steps to take when writing for international audiences, such as choosing language carefully and focusing on possible areas of sensitivity.
This is the third class in a course on Org. Communication in Social Context; in it I pull together the need for business strategy and communication strategy to be aligned. And, I criticize stakeholder theory as too limiting.
This document discusses building strong brands. It defines key aspects of strong brands, including soundness and adaptability. Soundness refers to the strength of brand associations, consistency across touchpoints, and integrity in living the brand values. Adaptability means the brand can evolve over time, space, and organizationally while maintaining consistency. Strong brands develop a clear long-term vision comprising an envisioned future, purpose, and values. They also leverage storytelling to effectively communicate brand meanings through compelling narratives that engage stakeholders.
Spending (on brand) through a recessionary climate (2020)Tony Mattson
A short summary about the importance of brands and brand building both generally and more specifically during and after a recessionary climate, such as we are very likely to enter. With an important watch-out around supply and demand.
Brand Heretics - Part 2: Ten Touchstones of a New Belief SystemRoss Farquhar
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the second, which outlines my ‘strong view, lightly held’ of what an alternative belief system for marketing might entail.
Organizations use a variety of labels to refer to their customers — the individuals who use their products and services. These labels (e.g., guests, students, clients, members, patients, users, etc.) suggest different meanings and connotations than being a simple customer. In this paper, we explore traditional labeling theory, and its roots in categorization and semiotic theories, to aid in the understanding of the customer- firm relationship. We then extend and formalize this to a customer labeling theory, in which we posit that a firm’s labels for its customers may shape consumer and organizational attitudes. Therefore, if customers become what marketers call them, then these labels shape the dialog between organizations and their customers. Thus, customer labels indirectly impact the success of firms’ customer relationship management efforts. We discuss customer labeling implications for firms and make suggestions for future academic research.
This document discusses self-branding and the rise of social media influencers. It argues that self-branding has grown in popularity due to the rise of social media, which allows ordinary users to project their image more easily. Social media also encourages practices of "micro-celebrity" where users strategically package their identity to gain attention and followers. Additionally, a culture of neoliberal individualism promotes self-branding with the promise of reward. The success of some social media influencers proves that building an audience and brand through social media is possible and can be lucrative.
Essays On God. Christianity and relationship with a God - Free Essay Example ...Brandy Rose
Concept of God Essay AQA A-Level Philosophy (7172) | Teaching Resources. Essay on God helps those who help themselves [ Meaning & Explanation ]. Essay on God Within 10 Lines for Class 1,2,3,4,5 Kids - Your Hop. The Existence Of God Essay - proofreadingwebsite.web.fc2.com. Student essays: Essay on the existence of god.
1. Identify potential risks and threats through vulnerability assessments and by considering likely malicious actors and their motivations.
2. Develop an incident response plan to quickly respond to security incidents with defined roles and procedures to contain damage.
3. Create a disaster recovery plan to restore systems and access to data through backups, alternative sites, and procedures for recovering from outages.
1) The document discusses how social media has changed communication and how businesses need to adapt to these changes.
2) It emphasizes the importance of building trust and engaging authentically with customers and influencers on their terms through social media.
3) The key rules are that businesses must understand where conversations are happening about their brand, reach out to new influencers on social media, and engage in the conversation or risk failing to connect with customers.
For more classes visit
www.snaptutorial.com
What communication type avoids conflict and focuses on facts and details rather than the big picture? They may be perceived by others as unemotional and nonchalant.
Argumentatives
Sympathetics
Systematics
Directs
A criticism of social media is that it
is only available to the media savvy.
contributes to the decline in writing and language skills.
leads to separation of the haves and have-nots.
leads to information overload
BlogWell Philadelphia Social Media Case Study: BlackRock, presented by Jonath...SocialMedia.org
In his BlogWell Philadelphia Presentation, "The Power of Social: The Secret Formula for Uncovering Social Solutions," BlackRock's Director of eBusiness, Jonathan Haley, shares how they used the power of social media for internal collaboration - and in turn, paved the path for an external strategy.
Developing A Final Draft Of A Research Paper ENGSabrina Ball
The document discusses the Sudoku puzzle, explaining that it is a 9x9 grid where each row, column and 3x3 box must contain the numbers 1-9 without repetition, requiring logical thinking to solve. It originated from Latin squares, which are n×n grids containing the numbers 1-n without repetition in rows or columns. Solving Sudoku puzzles uses mathematical logic even though it may not appear as obviously mathematical as algebra or geometry problems.
This document provides an overview of Section B of the A Level Media Studies exam, which focuses on media language and representations in advertising, music videos, and magazines. It outlines the topics, questions, and assessment criteria students will encounter in this section of the exam, and recommends focusing study on analyzing unseen print advertisements in genres like charity, perfume, and sports drinks ads.
This module discusses adapting messages to the audience. It defines the key audiences that may receive a message, including the initial, primary, secondary, gatekeeper, and watchdog audiences. Understanding audience characteristics is important to the communication process. A successful message will anticipate and meet the audience's needs by analyzing who they are, why they are important, what is known about them, and how to reach them. The document provides examples of different audiences for a marketing plan and consulting report. It also discusses how to analyze audiences as individuals or groups.
This module discusses adapting messages to the audience. It defines five types of audiences that may receive a message: the initial audience, primary audience, secondary audience, gatekeepers, and watchdog audiences. Understanding the different audiences is important for crafting messages that will achieve communication goals. The document outlines audience analysis and how to use it to shape content, organization and format based on the audience's needs to improve the chances of successful communication.
This module discusses adapting messages to the audience. It defines the key audiences that may receive a message, including the initial, primary, secondary, gatekeeper, and watchdog audiences. Understanding audience characteristics is important to the communication process. A successful message anticipates and meets the audience's needs by analyzing who they are, why they are important, what is known about them, and how to reach them. The document provides examples of different audiences for a marketing plan and consulting report. It also discusses how to analyze individual audiences and audiences as groups.
The document summarizes two group activities carried out to practice creative communication techniques.
In the first activity, the group brainstormed possible uses for jelly beans and generated a list of unconventional ideas. In the second activity, the group produced an image to convey the meaning of the slogan "it's worth the wait" by drawing a suggestive image of a chastity belt with bolt cutters.
The document then analyzes how the activities demonstrated concepts like group roles, message strategies, the creative process, and effective communication. It discusses how the theories on integrated marketing communications applied to the tasks and outcomes.
The document summarizes a meeting of the Public Relations Defined Task Force where participants discussed defining the field of public relations. There was consensus that the existing definitions were outdated and did not accurately capture the modern practice of public relations. Participants debated key elements that should be included in a new definition, such as mutually beneficial relationships, reputation management, research-based practices, and defining relevant audiences. They agreed a new definition should emphasize how public relations drives business success through relationships and stakeholder communication. The group planned to develop sample definitions and put them to a global vote to select an updated, agreed-upon definition of public relations.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
This document discusses various aspects of writing for business communication, including writing processes, audience analysis, and considerations for international audiences. It provides details on how to create bias-free documents, the writing process of planning, writing, and revising, how to analyze audiences through demographic, psychographic and situational lenses, and the different benefits effective communication provides readers. It also contrasts high and low context cultures and provides steps to take when writing for international audiences, such as choosing language carefully and focusing on possible areas of sensitivity.
This is the third class in a course on Org. Communication in Social Context; in it I pull together the need for business strategy and communication strategy to be aligned. And, I criticize stakeholder theory as too limiting.
This document discusses building strong brands. It defines key aspects of strong brands, including soundness and adaptability. Soundness refers to the strength of brand associations, consistency across touchpoints, and integrity in living the brand values. Adaptability means the brand can evolve over time, space, and organizationally while maintaining consistency. Strong brands develop a clear long-term vision comprising an envisioned future, purpose, and values. They also leverage storytelling to effectively communicate brand meanings through compelling narratives that engage stakeholders.
Spending (on brand) through a recessionary climate (2020)Tony Mattson
A short summary about the importance of brands and brand building both generally and more specifically during and after a recessionary climate, such as we are very likely to enter. With an important watch-out around supply and demand.
Brand Heretics - Part 2: Ten Touchstones of a New Belief SystemRoss Farquhar
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the second, which outlines my ‘strong view, lightly held’ of what an alternative belief system for marketing might entail.
Organizations use a variety of labels to refer to their customers — the individuals who use their products and services. These labels (e.g., guests, students, clients, members, patients, users, etc.) suggest different meanings and connotations than being a simple customer. In this paper, we explore traditional labeling theory, and its roots in categorization and semiotic theories, to aid in the understanding of the customer- firm relationship. We then extend and formalize this to a customer labeling theory, in which we posit that a firm’s labels for its customers may shape consumer and organizational attitudes. Therefore, if customers become what marketers call them, then these labels shape the dialog between organizations and their customers. Thus, customer labels indirectly impact the success of firms’ customer relationship management efforts. We discuss customer labeling implications for firms and make suggestions for future academic research.
This document discusses self-branding and the rise of social media influencers. It argues that self-branding has grown in popularity due to the rise of social media, which allows ordinary users to project their image more easily. Social media also encourages practices of "micro-celebrity" where users strategically package their identity to gain attention and followers. Additionally, a culture of neoliberal individualism promotes self-branding with the promise of reward. The success of some social media influencers proves that building an audience and brand through social media is possible and can be lucrative.
Essays On God. Christianity and relationship with a God - Free Essay Example ...Brandy Rose
Concept of God Essay AQA A-Level Philosophy (7172) | Teaching Resources. Essay on God helps those who help themselves [ Meaning & Explanation ]. Essay on God Within 10 Lines for Class 1,2,3,4,5 Kids - Your Hop. The Existence Of God Essay - proofreadingwebsite.web.fc2.com. Student essays: Essay on the existence of god.
1. Identify potential risks and threats through vulnerability assessments and by considering likely malicious actors and their motivations.
2. Develop an incident response plan to quickly respond to security incidents with defined roles and procedures to contain damage.
3. Create a disaster recovery plan to restore systems and access to data through backups, alternative sites, and procedures for recovering from outages.
1) The document discusses how social media has changed communication and how businesses need to adapt to these changes.
2) It emphasizes the importance of building trust and engaging authentically with customers and influencers on their terms through social media.
3) The key rules are that businesses must understand where conversations are happening about their brand, reach out to new influencers on social media, and engage in the conversation or risk failing to connect with customers.
For more classes visit
www.snaptutorial.com
What communication type avoids conflict and focuses on facts and details rather than the big picture? They may be perceived by others as unemotional and nonchalant.
Argumentatives
Sympathetics
Systematics
Directs
A criticism of social media is that it
is only available to the media savvy.
contributes to the decline in writing and language skills.
leads to separation of the haves and have-nots.
leads to information overload
BlogWell Philadelphia Social Media Case Study: BlackRock, presented by Jonath...SocialMedia.org
In his BlogWell Philadelphia Presentation, "The Power of Social: The Secret Formula for Uncovering Social Solutions," BlackRock's Director of eBusiness, Jonathan Haley, shares how they used the power of social media for internal collaboration - and in turn, paved the path for an external strategy.
Developing A Final Draft Of A Research Paper ENGSabrina Ball
The document discusses the Sudoku puzzle, explaining that it is a 9x9 grid where each row, column and 3x3 box must contain the numbers 1-9 without repetition, requiring logical thinking to solve. It originated from Latin squares, which are n×n grids containing the numbers 1-n without repetition in rows or columns. Solving Sudoku puzzles uses mathematical logic even though it may not appear as obviously mathematical as algebra or geometry problems.
This document provides an overview of Section B of the A Level Media Studies exam, which focuses on media language and representations in advertising, music videos, and magazines. It outlines the topics, questions, and assessment criteria students will encounter in this section of the exam, and recommends focusing study on analyzing unseen print advertisements in genres like charity, perfume, and sports drinks ads.
This module discusses adapting messages to the audience. It defines the key audiences that may receive a message, including the initial, primary, secondary, gatekeeper, and watchdog audiences. Understanding audience characteristics is important to the communication process. A successful message will anticipate and meet the audience's needs by analyzing who they are, why they are important, what is known about them, and how to reach them. The document provides examples of different audiences for a marketing plan and consulting report. It also discusses how to analyze audiences as individuals or groups.
This module discusses adapting messages to the audience. It defines five types of audiences that may receive a message: the initial audience, primary audience, secondary audience, gatekeepers, and watchdog audiences. Understanding the different audiences is important for crafting messages that will achieve communication goals. The document outlines audience analysis and how to use it to shape content, organization and format based on the audience's needs to improve the chances of successful communication.
This module discusses adapting messages to the audience. It defines the key audiences that may receive a message, including the initial, primary, secondary, gatekeeper, and watchdog audiences. Understanding audience characteristics is important to the communication process. A successful message anticipates and meets the audience's needs by analyzing who they are, why they are important, what is known about them, and how to reach them. The document provides examples of different audiences for a marketing plan and consulting report. It also discusses how to analyze individual audiences and audiences as groups.
The document summarizes two group activities carried out to practice creative communication techniques.
In the first activity, the group brainstormed possible uses for jelly beans and generated a list of unconventional ideas. In the second activity, the group produced an image to convey the meaning of the slogan "it's worth the wait" by drawing a suggestive image of a chastity belt with bolt cutters.
The document then analyzes how the activities demonstrated concepts like group roles, message strategies, the creative process, and effective communication. It discusses how the theories on integrated marketing communications applied to the tasks and outcomes.
The document summarizes a meeting of the Public Relations Defined Task Force where participants discussed defining the field of public relations. There was consensus that the existing definitions were outdated and did not accurately capture the modern practice of public relations. Participants debated key elements that should be included in a new definition, such as mutually beneficial relationships, reputation management, research-based practices, and defining relevant audiences. They agreed a new definition should emphasize how public relations drives business success through relationships and stakeholder communication. The group planned to develop sample definitions and put them to a global vote to select an updated, agreed-upon definition of public relations.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Introduction of Cybersecurity with OSS at Code Europe 2024
Just Water
1. Just Water
Introduction to Media and Communication:
Assessment Two
Advertising Story Board
Created by:
Alana Chataway – n8326941
Pat Walker – n8284326
2. “Branding is the process
by which a company or
product name becomes
synonymous with a set of
values, aspirations or
states” (Vaid, 2003, 12)
12. How will this advertisement be
interpreted?
Using theories of textual analysis and semiotics, we
believe the reader will derive two key denotations:
1) Other advertisements are deceptive
2) Intelligent and successful people do not succumb
to deceptive advertisements
13. 1) Other advertisements are deceptive
• This reading is dependant upon other
advertisements that associate product
consumption with feelings and actions that
the product cannot actually provide.
• Our advertisement follows the same structure
of these advertisements, before pointing out
the fact that the product is ‘Just Water’ and
hence, the behaviours are unrealistic.
14. • Specifically, it is an example of critical
intertextuality, as our advertisement draws
attention to the deceptiveness of other
advertisements.
• Critical Intertextuality occurs when intertexts
are used to attack other texts, subvert
preferred meanings, and propose alternative
meanings (Gray, 2006, 37).
15. Based on this, the reader should conclude that
other advertisements and their associated
brands are deceptive, making the reader more
inclined to purchase our brand over others.
16. 2) Intelligent and successful people do
not succumb to deceptive
advertisements
• This reading results from two key signs.
• A sign is an element of a text that produces
meaning (Bainbridge et al, 2011, 169).
• A sign is comprised of a signifier, the physical
form of a sign, and the signified, the concept
created by the signifier (Harrington, 2012a).
17. Signifier 1: the suit
This signifier can result in a number of signifieds, reliant on the readers’ extratextual
knowledge (i.e experiental and textually mediated knowledge of the world) for
instance:
He is a business He is at a funeral
professional
He is graduating university He is getting married
(MacLachlan et al, 1994, 4)
18. Signifier 2: The mans’ name badge
which reads ‘Manager’
•All meaning derived from language is a result of
presupposed language systems (Schirato et al, 1996,
24)
• Hence the reader must understand the English
language to arrive at the signified
•The name badge is ambiguous, as it does not
suggest what kind of manager the man is.
• If the reader assumes he is the manager of a
small store, they may not reach
the desired signified: that he is
intelligent and successful.
19. The combination of the two signifiers,
however, results in the signified that the man
is a manager of a formal (rather than
standard) company, and therefore, it is
assumed he is intelligent and successful.
20. Consequentially, if the reader believes they
have, or aspire to have attributes of success
and intelligence, they may be prompted to
purchase our brand rather than other brands.
21. • Two key denotations:
1) Other advertisements are deceptive
2) Intelligent and successful people do not
succumb to deceptive advertisements
• Provided this meaning is derived, our brand
‘just water’ will be associated with values of
intelligence and success, whilst other brands
will be tainted as deceptive.
• As a result, those who have, or aspire to have
these attributes, or those who recognise the
fraud of other brands, may favour ‘Just water’.
22. References:
Bainbridge, Jason; Goc, Nicola and Tynan, Liz. (2011). “Chapter 9: Media Texts” in
Media & Journalism: new approaches to theory and practice, South Melbourne:
Oxford University Press, 163-180. Accessed April 28, 2012.
https://cmd.library.qut.edu.au/KCB101/KCB101_BK_343558.pdf
Gray, Jonathan. (2006). “Chapter 1: Intertextuality and the Study of Texts” in
Watching with The Simpsons: television, parody, and intertextuality, London:
Routledge, 19-40. Accessed April 26, 2012.
https://cmd.library.qut.edu.au/KCB101/KCB101_BK_179008.pdf
Harrington, Stephen. 2012a. “KCB101 Introduction to Media and Communication:
Texts - Week 3”. YouTube video, posted March 12, 2012. Accessed April 18, 2012.
http://www.youtube.com/watch?v=cWdJuFp86N8&feature=player_embedded#!
23. Harrington, Stephen. 2012b. “KCB101 – Week 7”. Slidecast, posted April 18,
2012. Accessed April 22, 2012.
http://www.slideshare.net/Stephen_Harrington/kcb101-week-7
MacLachlan, Gale and Reid, Ian. (1994). “Framing Occurs, But There Is No
Frame” in Framing and interpretation, Carlton, Vic: Melbourne University
Press, 1-18. Accessed April 20, 2012.
https://cmd.library.qut.edu.au/KCB101/KCB101_BK_234892.pdf
Schirato, Tony and Yell, Susan. (1996). “Chapter 2: Signs and Meanings” in
Communication and cultural literacy: an introduction, St. Leonards, NSW:
Allen & Unwin, 22-42. Accessed April 20, 2012.
https://cmd.library.qut.edu.au/KCB101/KCB101_BK_315661.pdf
Vaid, Helen. (2003). “Chapter 1: Secrets of Branding Revealed” in Branding,
New York: Watson-Buptill Publications, 6-12. Accessed April 15, 2012.
https://cmd.library.qut.edu.au/KCB101/KCB101_BK_234894.pdf
Editor's Notes
According to Vaid, “branding is the process by which a company or product name becomes synonymous with a set of values, aspirations, or states”. Our product is bottled water , a sector in which notable brands already exist, and hence, brand image may be detrimental to the products’ success.
Our product is bottled water , a sector in which notable brands already exist, and hence, brand image may be detrimental to the products’ success.
We have chosen to market our brand ‘Just Water’ toward those who have, or aspire to have, attributes of intelligence and success. Harrington states that advertising is a significant part of the branding process, and accordingly, an advertisement was created to communicate our brands’ image.
Our advertisement begins with a man on screen, wearing a suit, with a badge, which reads ‘manager’. He is surrounded in darkness
but as he drinks our bottled water his surroundings brighten.
Lively music starts playing, and people around the suited-man start cheering,
dancing, smiling and applauding him.
The man too starts dancing and smiling, seemingly due to the bottled water.
Suddenly, the music and exaggerated behavior stops.
The man then says, enlightened, “Its just water”.
But how will our text be interpreted? The process of deriving meaning from a text (known as reading) is automatic, and hence, textual analysis and semiotics (known as “the theory of signs”) can be employed to predict any readings that may arise. Harrington suggests that branding is concerned with attaching intended ‘connotative’ meanings to a product, and hence, an understanding of textual analysis and semiotics has not only helped to identify connotations, but has also allowed us to alter these connotations. Consequentially, we believe readers will derive two key meanings: The first is that other advertisements are deceptive, and the second - that intelligent and successful people do not succumb to deceptive advertisements.
The first reading – that other advertisements are deceptive – is dependant upon the readers’ knowledge of other texts, or as Bainbridge defines - intertextuality. This meaning is reliant on the readers’ knowledge of other advertisements that associate consumption of a product with feelings and actions that the product cannot actually provide. Our advertisement initially follows the structure of such advertisements, before highlighting that the product is ‘just water’ and hence, the behaivours are illogical.
This is an example of ‘ critical intertextuality’, which according to Gray, occurs when intertexts are used to attack other texts, subvert preferred meanings, and propose alternative meanings. Hence, through critical intertextuality, the reader should conclude that other advertisements are deceptive.
The second reading - that intelligent, successful people do not succumb to deceptive advertising - results from two signs. Bainbridge defines a ‘sign’ as an element of a text that produces meaning. Harrington further explains that a sign is the combination of a signifier, the physical form of a sign, and the signified - the concept created by the signifier.
The first signifier is the mans’ suit. Our desired signified was that the man is a successful, intelligent, businessman. This signified is reliant on the readers’ extratextual knowledge, or, as defined by Maclachlan “experiential and textually mediated knowledge of the world” . As a readers’ extratextual knowledge concerning a suit may be vast, the suit signifier results in several signifieds, for instance a suit may be worn by a groom at a wedding or by mourners at a funeral.
In order to convey the desired signified, we have included a second signifier - the mans’ name-badge which reads manager. This signifier results in the signified, that the man is a manager. This sign is a language based-sign, and as outlined by Schirato any meaning derived from language is a result of presupposed language systems. The sign, therefore, is only relevant to those with knowledge of the English language system.
Based on these two signifiers, the reader can derive that the man is a manager, and therefore, intelligent and successful. Consequentially, they should conclude that, all people with these traits do not succumb to deceptive advertising.
Our advertisement results in two likely denotations: first, that other advertisements are deceptive, and secondly, that intelligent, successful people do not succumb to deceptive advertisements. Provided this meaning is derived, our brand ‘just water’ will be associated with values of intelligence and success, and consequentially, those who have, or aspire to have these attributes, may favour ‘Just water’ over other brands.