The document provides details about the judging process for an awards competition from the perspective of a jury member. It describes the three stages of judging including generating shortlists, voting on shortlists, and voting for category winners. It notes that the jury is made up of industry experts who judge entries based on criteria like strategy, idea, execution, and results. It also offers tips for entrants on how to best present their work to the jury through entry forms, videos, and boards.

1. Really boring stuff This presentation as been put together so that I can show my grand children what I did to earn a living. Keeping that in mind, it may be of no value to you. The 40 odd slides after this one is really an anal look at the judging process by an over curious member of the jury. I am sure you can do more important things in the next 45 minutes. Poke someone, tag a picture of your friend, send out a tweet, whatever. The reason, I presume you are reading this is because you have nothing else to do.

2. JURY POINT OF VIEW

3. Jury Members Not Photoshop

4. Jury Members Human beings Some of the best minds in the business Hall of fame(rs) Multiple grand prix winners Been there done that(ers) Fair Curious Too big a group to be biased

5. The process Hollywood style welcome party Introductions Rules of the game Three stages of judging Generating shortlists Voting shortlists Voting for metal winners

6. Awarding Points

7. Awarding Points Points from 1 to 9 Under 4 heads: Strategy 20% Idea 40% Execution 40% Results 20%

8. Generating Shortlists Jury divided into groups of five Three day process Groups change everyday Starts at 9 AM goes on till the day’s entries are done

9. Round 1 judging booth

10. How jury looks at stuff Entry forms in files Entry video if available Entry board The physical piece

11. The first thing

12. This comes second Jpeg Image Video file if any URL

13. One board per booth

14. The physical piece

15. Entry Forms Every juror has one No smart alecy headlines Short and to the point Don’t forget the results

16. The Screen Main focus of the judges Lost of discussions around stuff Simple, clean videos Different videos for different categories/ sections Short and simple

17. This board works, because… See attached video Video cued in Made stuff readable Simple, effective headline Short, simple copy. Focus on results.

18. The one missed out Looks like they are part of different campaigns Too many things on the board We may do many things over the year, do all of them need to be on the board?

19. Things I learnt while judging There are three opportunities to build your case entry form Video entry board Not all of them need to have the same copy and same elements.

20. What jury members are looking for Ideas Simple Smart Not confusing Execution Unusual Strategy Sharp Original Valid? Results Precise Measurable

21. Things I learnt while judging Cut video to make it relevant to category so that judges will look at it right. If the entry is for loyalty category, cue elements of loyalty If it is for dimensional mail show up those elements

22. Things I learnt while judging Nobody read long body copy. There were suggestions from the jury wanting to ask the organisers to limit the amount of copy on the boards and the form in the future

23. Things I learnt while judging While jurors are looking for idea and execution they are also looking strategy and results. Cueing these things intelligently in the board and in the entry from could improve the chances of being successful

24. Things I learnt while judging Show numbers in results, not percentages Specificity works better than stuff that needs to be interpreted without knowing the context or being aware of local realities.

25. Things I learnt while judging Be careful with local nuances. Some of these things get completely lost.

26. The shortlists

27. The shortlists

28. Day 4 All shortlists are laid out for all members to vote Videos, entry forms and boards are all available All jurors vote as per the norms as earlier Votes are compiled for the final day

29. Day 5. Metals.

30. The metal awarding process Jury head leads the process Shortlists need one third of votes to get a metal. Jury head does not vote, acts to break ties Voting starts with the best entry in the category Every entry is voted from bronze up

31. The metal awarding process Entries once voted cannot be voted down, but can be voted up Jury members can bring up and suggest that entries need to be looked at better and can win bigger

32. Votes show up on screen adding to the excitement

33. The Grand Prix Across all gold winners No public service entries are considered If your agency entry is up for Grand Prix, you are asked to leave the room

34. The Grand Prix

35. Press Conference

36. Press Conference

37. Press Conference My 15 seconds

38. The Ceremony

39. The Ceremony

41. Thanks [email_address]