This document introduces Jungie Gumiran, who is interested in environmental protection and travel. She studied mass communication and now works in marketing. Her passion project is the Bantay Pawikan Bloggers Campaign, which would unite bloggers to create an online sanctuary promoting conservation of marine turtles. The campaign would document an annual turtle festival and raise funds to support the rehabilitation center. Taking the CBSME program would help Gumiran develop blogging and social media strategies to effectively promote the campaign and potentially support herself through digital entrepreneurship.

1. Hello there! My name is Jungie Gumiran, but
most people call me Gie. I am 24 years old
and currently working as a Marketing
Executive in a brand management and
licensing company operating in Southeast Asia
and Greater China for almost 3 years now.
I took up Mass Communication at
Pamantasan ng Lungsod ng Maynila (PLM) in
the hopes that i would end up being in
broadcast industry - as a TV reporter, to be
specific. A Year after graduation, things and
my priorities have changed i and decided to
explore opportunities that will pay and at the
same time, offers a work-life balance
environment.

3. Bantay Pawikan Bloggers Campaign
Preservation is always been my advocacy as
travel enthusiast. I believe that everyone has
a mission to protect and sustain the
environment be it a living or non-living
entities.
One of my passion projects that I’m looking
forward to materialize in the coming years is
the Bantay Pawikan Bloggers campaign. This
project would help to create an online
sanctuary for Pawikan – where bloggers unite
for this special cause.

4. RATIONALE
Conservation efforts in saving the Pawikan have gone a long way in the Philippines since
Task Force Pawikan was created during the reign of former President Ferdinand Marcos
in 1979.
Used to be a special project, the Pawikan conservation program was embraced to be part
of DENR’s wildlife resources-conservation and protection program. This endeavor IS a
great contribution to the global effort to save the endangered wildlife from extinction.
However, we cannot deny the fact that due to limited resources, the programs needs the
much-needed boost to enforce the protection of Pawikan. The program is anchored
mostly on information, education and communication. Online community is a great
support to strengthen the protection program.

5. ABOUT THE PROJECT
PROJECT NAME: Bantay Pawikan Bloggers Campaign
WHEN: November 2017 (Tour coverage is on the last week during the
celebration of Pawikan Festival
WHERE: Morong, Bataan and Pawikan Conservation Center
WHO CAN JOIN: Travel and photography enthusiast
Bloggers, Podcasters or Vloggers
Online Community active member (Ex. DIY Philippines FB page)
Everyone who wants to make a change!

6. ACTIVITIES
EVENT BACKGROUND: The Pawikan festival, is a week long celebration, organized by
Bantay Pawikan Inc.(BPI) with the cooperation of its Tourism
Council Foundation Inc. to encourage support for the saving of
Pawikan
EVENT HIGHLIGHT: Ceremonial releasing of Pawikan hatching in the sea
OTHER ACTIVITIES: Dancing competition, beach sports competition, nature’s
camp, film showing, concert and coastal clean up project as
part of the organizers’ community-based conservation program.

7. OBJECTIVES OF THE PROJECT
1. To create a content that will strengthen the appreciation of environmental laws and
educate readers with technical know-how to address the many aspects of rescue and
rehabilitation of Pawikan
2. To encourage community participation through volunteerism from all over the
Philippines and the world
3. To help gather funds via company sponsorship and corporate social responsibility for
the continuous development and rehabilitation of the conservation center, regular
visitation of veterinarian and costs of medicines.

8. 1. First, the CBSME program will guide and
help me dive deep the skills I need to
turn my blogging passion into a reality
2. This will develop a practical and straight
forward strategies to help my blog stand
out from the crowd
3. Most of all, this will enhance my
knowledge on how to start a blog, create
a lasting brand, write content people
want to read and share, optimize my
website rank high in search engines, and
kill it on social media!

9. To be honest, I’m planning to quit my corporate anytime soon to follow my
dreams of travelling around the world and building my own business.
Being a certified blog & social media entrepreneur and bringing this skill
set with me wherever I go, it is absolutely possible to create a life of travel.
This course will allow me to hold on to a power for a lifetime. The power to
INSPIRE people. and power to BRING MY PASSION PROJECTS into reality.
And the power to CHANGE LIVES.