June 2012 analytics brief

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- Views of videos on YouTube, presentations on SlideShare, and engagement on the newsletter and website have increased substantially since the beginning of 2012 according to the performance brief. - The number of documents on their publications site increased 125% and the number of members on engagement channels like LinkedIn and their discussion board increased as well. - SlideShare views increased 199% from the last quarter of 2011 to the first quarter of 2012 while downloads increased 58%, and YouTube views increased over 500% from the first quarter of 2011 to the same period in 2012.

Market Engagement Community of
Practice Performance Brief

As of June 2012

Quick Summary

•YouTube views have increased

•SlideShare views and downloads have
increased

•Opens and views of newsletter and update
emails are up

•Website activity increases with each new
email and announcement

1

May 31, 2012

Snapshot of Platform Activity
Resources
Platforms Change
Baseline As of June 2012

Publications (edu.care.org) 268 documents 603documents 125%
Videos (www.youtube.com) 0 videos 20videos 20
Presentations (www.slideshare.net) 0 slideshows 26 slideshows 26

Members / Participants
Engagement Channel Change
Baseline As of June 2012

SEADChat (groups.yahoo.com) 94 members 302 members 14%
LinkedIn (www.linkedin.com) 0 members 27 members 27
Webinars 0 Participants 10 participants 10
2

May 31, 2012

Snapshot of Views and Downloads
Jan-June 2012

Platform/Page Views/Downloads

Capacity Corner* 463

VC M&E page* 646

YouTube channel 969

2,087 views
SlideShare
70 downloads
*Records kept since Feb. 10, 2012

3

May 31, 2012

EDU Sharepoint Activity
Feb 5 – May 36

160
140
120
100
80
VIEWS

60
40
Capacity Corner
20
VC M&E
0

4

May 31, 2012 WEEK

Constant Contact
Stats on Recent Emails

TRENDS
•Click through rates are UP
•Open rates are UP
•Both are above industry standards!
5

May 31, 2012

SlideShare Activity Jan-Mar 2012
Top 5 Presentations

140
120
100
80
60
40
20
0 Downloads
Market Analysis Progress on VSLAs and Reducing Microinsurance Views
and VC Design Micro-Franchise Enterprise Poverty and and Savings
Course Overview Pilot Development Promoting Groups
(Ethiopia and Women
Bangladesh) Empowerment
through Market
Development
(Peru)

6

May 31, 2012

SlideShare Totals

Views Downloads Shares

Oct-Dec 2011 217 19 0

Jan-Mar 2012 648 30 7

Increase 199% 58% 7

7

May 31, 2012

YouTube Views
Total Views by Quarter

600

500

400

300

200

100

0

Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 = Jan-Mar Q1 2012
Q2 = Apr-Jun
Q3 = Jul-Sep
8

May 31, 2012
Q4 = Oct-Dec

YouTube Totals

Period* Views Increase

Q1 2011 36

Q2 2011 30 119%
Q3 2011 79

Q4 2011 81
531%
Q1 2012 511

*These are not CARE fiscal year quarters

9

May 31, 2012

YouTube Views by Country
Q4 2011 Q1 2012

India

United States United States
India
Uganda
Mexico
United Kingdom
Sri Lanka
Peru
Ghana Ecuador
Tanzania
United Kingdom Spain
Canada
United Arab
Emirates Other
Canada

10

May 31, 2012

YouTube Traffic Sources
Q1 2012 Traffic Sources

Mobile apps and Direct traffic
YouTube Search
YouTube Suggested Video
Google Search
YouTube - Other
External Website
YouTube Channel Page
Embedded Player

11

May 31, 2012

- Views of videos on YouTube and presentations on SlideShare increased significantly from the first half of 2012 to the second half. Downloads of SlideShare presentations also increased. - Website activity and engagement on platforms like LinkedIn and a Yahoo group increased substantially, as documented by higher member counts and levels of participation. - Analytics of recent emails sent by Constant Contact showed that open rates and click through rates were up while bounce backs were down, indicating greater engagement.

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You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.

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June 2012 analytics brief

1. Market Engagement Community of Practice Performance Brief As of June 2012

2. Quick Summary •YouTube views have increased •SlideShare views and downloads have increased •Opens and views of newsletter and update emails are up •Website activity increases with each new email and announcement 1 May 31, 2012

3. Snapshot of Platform Activity Resources Platforms Change Baseline As of June 2012 Publications (edu.care.org) 268 documents 603documents 125% Videos (www.youtube.com) 0 videos 20videos 20 Presentations (www.slideshare.net) 0 slideshows 26 slideshows 26 Members / Participants Engagement Channel Change Baseline As of June 2012 SEADChat (groups.yahoo.com) 94 members 302 members 14% LinkedIn (www.linkedin.com) 0 members 27 members 27 Webinars 0 Participants 10 participants 10 2 May 31, 2012

4. Snapshot of Views and Downloads Jan-June 2012 Platform/Page Views/Downloads Capacity Corner* 463 VC M&E page* 646 YouTube channel 969 2,087 views SlideShare 70 downloads *Records kept since Feb. 10, 2012 3 May 31, 2012

5. EDU Sharepoint Activity Feb 5 – May 36 160 140 120 100 80 VIEWS 60 40 Capacity Corner 20 VC M&E 0 4 May 31, 2012 WEEK

6. Constant Contact Stats on Recent Emails TRENDS •Click through rates are UP •Open rates are UP •Both are above industry standards! 5 May 31, 2012

7. SlideShare Activity Jan-Mar 2012 Top 5 Presentations 140 120 100 80 60 40 20 0 Downloads Market Analysis Progress on VSLAs and Reducing Microinsurance Views and VC Design Micro-Franchise Enterprise Poverty and and Savings Course Overview Pilot Development Promoting Groups (Ethiopia and Women Bangladesh) Empowerment through Market Development (Peru) 6 May 31, 2012

8. SlideShare Totals Views Downloads Shares Oct-Dec 2011 217 19 0 Jan-Mar 2012 648 30 7 Increase 199% 58% 7 7 May 31, 2012

9. YouTube Views Total Views by Quarter 600 500 400 300 200 100 0 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 = Jan-Mar Q1 2012 Q2 = Apr-Jun Q3 = Jul-Sep 8 May 31, 2012 Q4 = Oct-Dec

10. YouTube Totals Period* Views Increase Q1 2011 36 Q2 2011 30 119% Q3 2011 79 Q4 2011 81 531% Q1 2012 511 *These are not CARE fiscal year quarters 9 May 31, 2012

11. YouTube Views by Country Q4 2011 Q1 2012 India United States United States India Uganda Mexico United Kingdom Sri Lanka Peru Ghana Ecuador Tanzania United Kingdom Spain Canada United Arab Emirates Other Canada 10 May 31, 2012

12. YouTube Traffic Sources Q1 2012 Traffic Sources Mobile apps and Direct traffic YouTube Search YouTube Suggested Video Google Search YouTube - Other External Website YouTube Channel Page Embedded Player 11 May 31, 2012

Editor's Notes

Move to top, change to “Summary”; 3 or 4 bullet points of total performance; total platform increases

June 2012 analytics brief

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