Card deck used to help define channels and points of interest along the user journey of a traveller in the digital age. Designed by Intraprenör, all rights reserved.
2. MODES
Definition: Various ways
to move from place to
place.
Examples: walking, rental
car, private car, mainline
rail, street car, metro,
plane, bus, bike, ferry,
alien spacecraft, etc.
5. CHANNELS
Definition: A medium of
interaction between
people, objects, systems,
etc.
Examples: website, print
media, social media, email,
storefronts, smartphones,
signage, SMS texts, etc.
6. ACTIONS
Definition: a point of
interaction and defined
experience between a
person and other touch-
points.
Examples: booking a
flight, ordering food,
talking with a driver, etc.
8. PAIN POINTS
Definition: Moments
of stress and frustration
that occur during an
experience.
Examples: standing
in long cue at a ticket
counter, missing a short
connection, etc.