http://www.vguard.in/ V-Guard extended their range of products to include Voltage Stabilizers, Water Heaters, Solar Water Heaters, Electrical Wires, Cables, UPS’s, and Ceiling Fans.

1. Industrial Visit to V-GUARD Industries Ltd.
Corporate office, Cochin
Josemon Varghese
S5 CABM
Govt.Polytechnic College, Kumily
Reg No: 10250165

2. Introduction
V-Guard Industries Ltd is a major electrical appliances manufacturer in Kerala
with an annual turnover of 7 billion.
Established in 1977, from the vision of one man Kochouseph Chittilappilly
V-Guard continues to remain at the helm through rigorous research and
development. R&D labs at Cochin and Coimbatore explore and reinvent
existing products and design.
R&D for electronic products and electric geysers are carried out in Cochin
Electro-mechanical products, electrical wires and solar water heaters are the
strong point of the Coimbatore R&D lab.
2

3. History of the Organization
The foundation of V-GUARD was laid with the formation of a Partnership
Concern viz. Premiere Electronics by the Promoter in the year 1977.
In the year 1992, Premier Electronics, the partnership concern was dissolved and
Mr. Kochouseph Chittilappilly continued the business as a proprietary concern.
Also, in the year, 1985, Mr. Kochouseph Chittilappilly started another
proprietorship concern by the name of M/s Prompt India for marketing of the
products under the brand name of V-Guard. Subsequently, M/s Prompt India
changed its name to M/s V-Guard Industries.
On February 12, 1996, the Company was incorporated under the name of "V-
Guard Industries Limited" under the Companies.
3

4. With effect from November 15, 2001 the Company was converted into a private
limited company
And again got converted into a public limited company on August 1, 2007
The company now has diversified into a multi-product company which now
manufactures and markets Electronic Voltage
Stabilizers, Monobloc, Jet, Submersible, Compressor Pumps and Electric
Motors, Insulated Electrical Cables (House Wiring, Industrial), Electric Storage
& Instant Water Heaters, Solar Water Heaters, UPS, Electric Fans and is also in
generation of Power in a small way.
4

5. Milestones
1977
Mr. 1980
Kochouseph Launched
1987
Launched 1989
Chittilappilly AC
Servo-
1990
begins Stabilizers Prompt
Controlled Launched
India
Stabilizers Quartz
converted
into V- Clocks
Guard
Industries
5

6. Milestones
1998
Launched UPS 2000
(Online & Offline). Veega 2003
Land, South Solar Water 2005
India‟s major Heater
2006
amusement park manufacturing Turnover
is opened at unit and Electro Shri Mithun K
crosses INR
Cochin Mechanical
1500 Million Chittilappilly
Works for
manufacturing Mark joins V-Guard
pumps both in as Executive
Coimbatore
Director
becomes
operational. 6

7. Milestones
2008
:Listed in BSE & 2009
NSE. Launched Opened New LT
2010
Inverters / Cable Factory at Opened new 2012
DUPS&LT Cables.
Coimbatore and Corporate Office 2012
Wire &Cable at Turnover
factory at Vennala, Cochin Turnover
crosses
Kashipur.
crosses 10,000
10,000
million marks
million marks
7

8. Corporate Governance Philosophy
Corporate governance is all about commitment to values and ethical
business conduct. It encompasses adhering effectively to the governing
laws, procedures, practices and the implicit rule that determines a management’s
ability to make sound decisions in the best interest of all stakeholders
viz, shareholders, customers, employees, creditors, the suppliers etc.
At V-Guard Industries Limited, both the Board of Directors and the Management
are committed to the adoption of best governance practices and its adherence in
the true spirit, at all times. The Corporate Governance arrangements of the
Company are under constant review. The Board of Directors performs the pivotal
role in the governance system and constantly reviews the existing practices
adopted and strive to improve them in the best interest of all stakeholders.
8

9. The decision making process at the Company is transparent and documentary
evidence is available for each and every transaction of the Company. The Board
has also formed various sub-committees and defined guidelines and formulated
framework for the meetings of the sub-committees. The members of these sub-
committees discuss and deliberate the matters and proposals which are coming
within their terms of reference and provide its recommendation to the Board to
take accurate decisions. The Board also ensures that accurate and timely
financial and strategic information are given to the present and potential
investors. The Company is in compliance with the guidelines on Corporate
Governance as stipulated under Clause 49 of the Listing Agreement executed
with Stock Exchanges where the shares of the Company relisted.
9

10. Area of expertise
Amalgamating digital technology in to everyday life is the main area of
expertise of V-GUARD Industries Limited. The company‟s product basket has
the following categories of products.
• Voltage Stabilizers and Wiring Cables
• Pumps and Motors
• Geysers & Water Heaters
• Fans & UPS
• Switch Gears & Induction Cookers
• Power control cables and Digital UPS
• Inverters & Batteries
• Switch gears and Distribution Boards
10

11. 11

12. Voltage Stabilizers - The largest selling stabilizer brand in India and trusted by
millions, V-Guard stabilizers offer the best technology with features like
automatic restart, turn-on delay, time-delay system and high-low voltage cut off
that provide efficient and reliable protection for electronic appliances against
voltage problems.
V-Guard stabilizers are unmatched in every sense. It‟s 'jellybean'
design is registered to prevent cheap imitations‟-guard stabilizers come in
different capacities for different applications like Air Conditioner, LCD
TV, Music System, Refrigerator, washing machine, Microwave oven and
treadmill. Main line stabilizers are available for general purposes.
12

13. Wiring Cable - V-Guard cables are manufactured in a fully automated ISO
9001 certified factory at Coimbatore and Kashipur complying with world class
quality standards. ISI marked V-GUARD cables are come with HFT
technology, 3 – layer insulation and length assurance seal in every 90 meters.
These high quality cables ensure complete and reliable protection against all
electricity hazards. Multi – core flat, round, LT power cables and control
cables are also available. All cables are available in FR and FRLS variants
• Better flexibility and Fire retardant
• ISI certified
• Low resistance and Short circuit proof
• Assured length
• Triple layer and HFT technology
13

14. Pumps - Ultra efficient V-Guard pumps with high speed pumping technology
can pump water even from the deepest of wells very quickly, hence saving time
and electricity. vguard pumps are made from top-grade castings, fine
components and high quality aluminum. With a wide application range, these
pumps are available in more than 400 models ranging from 0.25 to 25 HP
(including 3-phase models) for domestic, agricultural and commercial purposes
•Conforming to international standards
•Wide dealer network
•Extensive and well-equipped service center network
•Cost-effective and Star-rated Models
14

15. 3 PHASE PUMPS MOTORS
SINGLE PHASE PUMPS
SELF PRIME CENTRIFUGAL THREE PHASE MOTOR
CENTRIFUGAL SINGLE PHASE MOTOR
MONOBLOCK PUMPS
OPEN WELL SUBMERSIBLE OPEN WELL SUBMERSIBLE PUMPS SINGLE PHASE COMMERCIAL MOTOR
TUBE WELL SUBMERSIBLE BORE WELL SUBMERSIBLE PUMPS COOLING TOWER MOTOR
JET PUMPS
COMPRESSOR
15

16. Geyser / Water Heaters - V-Guard offers a wide range of instant and storage model
water heaters that combine quality and technology. Our latest „Energy Saving
Technology‟ with 5-star rating saves up to 50% energy and the „ Penta Protection
System „ assures maximum user safety. The outer body is made of high-quality ABS
and powder-coated metal. V-guard water Heaters are available in
1,6,10,15,25,35,50,80 and 100 liter capacities in different models
•Elegant Design
•Penta Protection System
•ISI Accredited
•‘Energy Saving ‘ technology
•ABS Body
16

17. Solar Water Heaters - V-GUARD solar water heaters with international ETC
(Evacuated Tube Collector) technology are way ahead of the competition, in terms
of quality, technology and efficiency. The ETC system facilitates efficient
absorption and utilization of solar energy, with minimal heat loss. Approved by the
Ministry of New and Renewable Energy (MNRE) , V-GUARD solar water heaters
are eco-friendly and non-polluting as they do not consume electricity or fuel to
heat water. Manufacturing of V-guard water heaters takes place in an ISO
Certified factory in Coimbatore.
•High-quality components
•International technology standards
•Evacuated Tube Collector
•Lifetime Investment
17

18. • Fans - V-Guard fans come with unique „high –Angle technology‟ and
specially designed blades that facilitate „full-coverage‟ of cool breeze in the
entire room. The sleek metal painted body and stylish design, and add a
touch of class to the interiors. V-guard fans are available in different
models and colors.
– Double Ball Bearings
– Powder Coated /Metallic Finish
– Rust resistant
– Consistent performance
18

19. Digital UPS, Inverter, Batteries and Trolley - An innovative power back up
device , V-Guard digital UPS , designed and developed by V-guard‟s ISO 9001-
2008 Certified R&D, comes with the latest technology and unique features to
manage power failures efficiently.
Designed for contemporary living, V-Guard digital UPS, compared to ordinary
generators is stylish in looks, ultra-compact, light-weight, noise-free, pollution-
free and can be kept indoors.
Made from high quality components , v-guard digital UPS is equipped with
advanced Micro-Controller based line interactive technology and a host of features
like MOSFET based power stage with PWM output , FRCM (fly-back Reactance
Charging Alumin Method) with UST (Uni Polar Switching Technology) for
uninterrupted back-up during power failures.
19

20. • Switch Gears – V-Guard switch gears have been designed with world class
tripping mechanisms to ensure maximum safety. Manufactured to deliver
excellence in quality and reliability, our range of switchgears cover
MCBs, RCCBs and isolators varying in number of poles and ratings to suit
every requirement.
– Fully confirming to IEC international standards
– High quality molded casing with superior thermal and dielectric
properties
– Improved and rugged design of operating mechanism.
– State-of-art arc running system
20

21. • Distribution Board – V-Guard distributions boards are fabricated out of high
quality cold rolled and closed annealed metal sheets from domain leaders with
an attractive and compact design. Phase selector DBs, Plug and sockets and
MCB enclosures are also available.
– Designed with the objective of easy assembling and inside wiring
– High quality surface treatment and superior powder coating.
– Enhanced protection against corrosion.
– Attractive color shades and aesthetic design to improve the appeal of
your interiors.
– Suitable for flush and surface mounting
21

22. • Digital UPS, Inverter, Batteries and Trolley - An innovative power back up
device , V-Guard digital UPS , designed and developed by V-guard‟s ISO
9001-2008 Certified R&D, comes with the latest technology and unique
features to manage power failures efficiently.
• Designed for contemporary living, V-Guard digital UPS, compared to
ordinary generators is stylish in looks, ultra-compact, light-weight, noise-free,
pollution-free and can be kept indoors.
• Made from high quality components , v-guard digital UPS is equipped with
advanced Micro-Controller based line interactive technology and a host of
features like MOSFET based power stage with PWM output , FRCM (fly-
back Reactance Charging Alumin Method) with UST (Uni Polar Switching
Technology) for uninterrupted back-up during power failures.
22

23. Departments
• Customer service department
• Electronic and new projects department
• Electro mechanical department
• Finance and accounts department
• Human resource and administration department
• Mechanical and electrical department
• Marketing department
• Supply chain management
• Systems department
23

24. SCM : Supply Chain Management
CFO : Chief Finance Officer
DGM : Deputy General Manager
EMD : Electro Mechanical Division
MED : Mechanical Electrical Division
EMW : Electro Mechanical Works
24

25. Nature of the Organization
At V-Guard the principles that motivated the company‟s
success remain unchanged: The passion of our early years and
our quest for excellence. Through stringent quality
measures, reliable products, talented people and a responsible
approach to business and global citizenship we continue to
steadily capture the hearts of the people.
25

26. Vision & Mission
Vision
“Let us endeavor to make V-GUARD a trusted household name”
Mission
To offer a range of products at affordable prices, which add to
comfort of life through saving in manual labor, time and energy or force
entertainment. To make our products meet international quality standards and
provide trouble free performance. To adopt designs, which support timely and
efficient post sale service. To continuously innovate and add values to our
products, if needed with technical collaboration. To continuously assess and
improve customer service.
26

27. Social Responsibility
• Extending a hand in support of education
• The Thomas Chittilapilly Trust
• Shantimandiram; an old age home for women
• Mr. Kochauoseph Chittilappilly donates kidney to save a life
• Social Welfare Fund- an employee CSR activity
• Stabilizer SHG activity
27

28. Experience
It was a 14 days unique experience for me in the V-GUARD corporate office
situated in Vennala, Ernakulam, where the data from the branches all over
India were processed.
The office starts at 9:00 AM in the morning and continues till 6:00PM in the
evening.
The code of conduct for employees are clearly defined and well understood by
the employees. Dress code for each gender is well defined on week days
and Saturdays.
28

29. Cntd.
Every employee selected in to the V-GUARD family is
initially placed on probation for a period of six months.
A detailed appointment order shall be issued setting out the terms
and conditions of appointment.
Upon joining, employees shall submit a fresh set of Bio-data in
the prescribed form together with a joining letter in his/her own
handwriting.
After the initial induction training, the new employees are sent to
their respective departments for the on-the-job training.
29

30. Cntd.
The following schemes are implemented for the benefit of
employees.
– Bonus
– Medical Reimbursement
– LTA (Leave Travel Assitance)
– Gratuity
– Financial assistance for higher education
– Educational allowances to employees children
– V-GUARD award for excellence
30

31. 1. Need / opportunity mapping
2. Concept development
3. Preliminary research
4. Prototype design(quality check1)
5. Product design manufacturing
process design
6. Mainline production(quality check2)
7. Distribution
8. Seamless support and maintenance
9. Upgrades and innovation
10. Retirement/disposal
31

32. 32

33. Promoters Holdings 11335498 (37.98%)
Promoters Group 8766274 (29.37%)
Corporate Bodies 6425143 (21.53%)
Banks/financial
1397039(4.68%)
institutions and mutual
funds
Foreign institutional 853522 (2.86%)
investors
746724 (2.50%)
Indian public and others
NRI's/OCB's/Foreign Nationals 323320(1.08%)
NRI's/OCB's/Foreign
Nationals 33

34. Experience
It was a 14 days unique experience for me in the V-GUARD
corporate office situated in Vennala, Ernakulam, where the data from
the branches all over India were processed. The office starts at 9:00 AM
in the morning and continues till 6:00PM in the evening. The code of
conduct for employees are clearly defined and well understood by the
employees. Dress code for each gender is well defined on week days
and Saturdays.
.
34

35. Every employee selected in to the V-GUARD family is initially placed on
probation for a period of six months. A detailed appointment order shall be
issued setting out the terms and conditions of appointment. Upon joining,
employees shall submit a fresh set of Bio-data in the prescribed form together
with a joining letter in his/her own handwriting. After the initial induction
training, the new employees are sent to their respective departments for the on-
the-job training
35

36. The following schemes are implemented for the benefit of employees.
• Bonus
• Medical Reimbursement
• LTA (Leave Travel Assitance)
• Gratuity
• Financial assistance for higher education
• Educational allowances to employees children
• V-GUARD award for excellence
36

37. Contribution
The main suggestion I would like to point out during the V-GUARD
industrial visit is the advertising methods they used to follow. In addition to
print and visual media, they have to give importance to social media
advertising.” Since social networking web sites like facebook and twitter
having more influence on people and most of them are spending more time in
front of the computer, I believe that these kinds of advertising have much
importance.
37

38. • As we know that “online marketing management” is an important branch
of marketing management, they should think about the vast possibilities of
internet marketing. V-GUARD can use SEO(Search Engine Optimization)
techniques for the promotion of their products. By implementing SEO
techniques, a user who is searching for a product; for example a voltage
stabilizer, will get the website of V-GUARD Industries as the first result.
• By using online advertising, they can avoid intermediaries and can they can
save on product cost which will certainly result on product cost.
38

39. Conclusion
The Industrial Visit to V-Guard Industries helps learn a lot of things
which I had never learned from my academics. The culture of the
organization, office etiquettes and the unique management model will give
a deep insight about the industry and definitely it will pave my way to
success. During this visit I got the opportunity to familiar with the different
products of V-GUARD Industries and how they reached what they are
today; from a stabilizer making three-employee company. I took this
opportunity to thank all the staffs of V-GUARD Industries and Government
Polytechnic College, Kumily; without them, I couldn‟t have completed this
Industrial Visit.
39

40. Special Thanks to…
Ms.Sudhakumari .R
(Head of the Department CABM)
Mr.Harish P.N
(Lr. CABM)
Mr.Kochaouseph Chittilappilly
(Vice Chairman V-GUARD Industries Ltd)
Mr. Ratish V
(Chief Officer-Corporate communication V-GUARD
Industries Ltd)
40

41. Thank You All…
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