The document outlines a marketing budget of $500,000 targeting adults aged 18-34. It allocates funds to purchasing backpacks, keychains, TV and cable ads, billboards, benches, wristbands, and a concert promotion with talent fees totaling $300,000 for Beyoncé, Drake, and Nicki Minaj. Listeners must tune in to a radio show for a chance to win backstage passes to the concert, which includes a meet and greet and front row seats.